RISE - Menu Monitor

Donatos Pizza
Headquarters
935 Taylor Station Road, Columbus, Ohio 43230 USA
Tel: (614)416-7700 Fax: (614)416-7705
www.donatos.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 175,000 171,000 171,000
Company-owned ($000) 135,000 134,000 139,000
Franchised ($000) 40,000 37,000 32,000
U.S. Number of Units 175 180 180
Company-owned 134 139 140
Franchised 41 41 40
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,000 950 950
Concept Positioning |
Donatos Pizza is a fast-casual pizzeria offering high quality, value-priced pizzas, subs, salads, wings and desserts. Pizzas are
made with aged Provolone cheese instead of mozzarella and are made to order with a choice of more than 19 toppings.
Donatos is a privately-held company with 200 restaurants in five states.
Units are primarily freestanding, though some units are in dual-user buildings and inline locations. Units provide dine-in,
carryout, delivery, call-ahead drive up, catering and online ordering services. Donatos is currently testing 10 take-and-bake
kiosks locations. A Donatos commissary manufactures its proprietary pizza dough and supports and services a total of 300
stores.
Jim Grote founded the company in 1963 in Columbus, OH. Donatos began franchising in 1991. In 1999, McDonald’s Corp.
acquired the company. In 2003, the Grote family reacquired the company from McDonald's Corp. The company plans to
steadily expand Donatos in existing markets.
Menu Positioning |
Donatos' lunch and dinner menu specializes in a variety of pizzas. The menu also features appetizers, subs, salads, lunch
specials and beverages. Its signature item is The Original, a pizza with 100 pieces of pepperoni. Other pizza varieties include
The Works, Chicken Vegy Medley, Serious Meat, Vegy, Mariachi Beef or Chicken and the Hawaiian. Individual topping
choices include homemade sausage, ham, ground beef, fresh veggies, jalapeno peppers, olives and pineapple. Healthy dining
options include salads, tortilla wraps and chicken wings. Pizza sizes are available in 7-, 12- and 14-inch varieties. Also
featured are Big Don submarines, fresh salads and breadsticks. Alcoholic beverages are not served. Menu price range from
$3.50–$14 and checks average $16.50.
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