RISE - Menu Monitor

Menu Development |
Domino’s Pizza introduced its new Cheesy Garlic Bread Pizza. The pizza features layers of cheese and a garlic bread flavor
on a new light and buttery crust. It is priced at $9.99 for a medium and is available for a limited time. (Company Release
2/8/07)
Domino’s Pizza brought back the Philly Cheese Steak Pizza. It is priced at $9.99 for a medium. (Company Promo 4/05/07)
Domino’s Pizza is offering customers a choice of how they want their pizza made, including a choice of toppings, sauce and
how the crust is flavored, to try to reverse a downward sales trend. Customers can now choose from four different sauces:
garlic Parmesan, four cheese, sweet marinara and original. Domino’s also introduced “High-rising pizza” in some markets to
compete with frozen pizza companies. The company also plans to more actively promote its deep dish offering. In addition, the
pizza chain is testing a Cheddar bacon melt pizza. (Brandweek.com 6/4/07)
Domino’s Pizza teamed with Coca-Cola to roll out Coca-Cola Zero in its stores nationwide. In addition to the drink, the two
companies will offer special fantasy football meal deals, available on Yahoo! Sports and ESPN.com’s fantasy football sites.
(Company Release 9/24/07)
Domino’s Pizza premiered an Oreo Dessert Pizza made with a thin crust layered with vanilla sauce and covered with Oreo
cookie crumbles. Sweet icing is drizzled on top after the pizza is removed from the oven. Domino’s offers the Dessert Pizza for
$3.99 with any purchase. (Yahoo! Finance 8/29/07)
Domino’s introduced a Crispy Melt Pizza, made with two crispy thin crusts surrounding sauce, melted cheese and toppings. A
medium one-topping Crispy Melt Pizza is $9.99. (Company Website)
Franchise Activity |
Domino’s Pizza Inc. franchisees have a choice of vendors for a computer system the company had developed, a federal
district judge ruled May 23. Domino’s mandated that the hardware for the system be purchased from IBM. and the software
from Domino’s. Franchisees complained that Domino’s just wanted to generate more franchisee revenue. Judge Richard H.
Kyle ruled that the franchisees should be allowed to buy the hardware and software from any vendor as long as it met
Domino’s specifications. (Associated Press 5/24/07)
Domino’s Pizza unveiled its new U.S. Veterans Franchise Program. Under the program, qualified military veterans can receive
a $20,000 franchise fee discount, operational savings, rebates and comprehensive training. Spouses of active military
members can also participate in the program. (Pizzamarketplace.com 11/08/07)
International Activities |
Domino’s Pizza Enterprises Ltd. has acquired pizza chains in the Netherlands and Belgium. Domino’s bought Al Capone’s, a
17-unit chain in the Netherlands, and Alvolo, an eight-unit chain in Belgium. Terms the deals were not disclosed. The chains
will be rebranded as Domino’s over the next six months. Domino’s, which operates 620 international outlets mainly in Australia
and New Zealand, has been looking to expand presence in Europe. (The Australian 1/03/07; The Age 1/02/07)
Domino’s Pizza UK is set to increase pizza prices in the wake of surging mozzarella costs. The price of mozzarella for the
chain has jumped 50% since June in part because of a poor grazing season for UK cattle. Additionally, Asian dairy demand
and Australian droughts have combined to increase prices. Domino’s has absorbed extra costs to give franchisees time to
change prices and menus. The higher prices, which will rise to £10.25-10.30 from just less than £10 per pizza, are slated to
take effect November 8. (Reuters 11/01/07)
Technology |
Domino’s Pizza launched a new look on its website on February 13. The interactive website features free music downloads in
support of its new Cheesy Garlic Bread Pizza. (Company Release 2/13/07)
Domino’s Pizza used eBay as a marketing partner to promote its “Anything Goes Deal.” The chain sponsored a “treasure hunt”
on the website for items valued at a total of $250,000. Consumers had to visit a special website to get clues on how they could
find and buy products, including iPod Nanos, Gibson guitars and Sony flat-screen TVs, on eBay for $9.99. The promotion was
supported by three online video series that appeared on social networking websites. One of these featured a female character
selling her Saab for $9.99 because it was the wrong color. (Nations Restaurant News Online 2/05/07)
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