RISE - Menu Monitor

Domino's Pizza
Headquarters
30 Frank Lloyd Wright Dr., Ann Arbor, Michigan 48106 USA
Tel: (734)930-3030 Fax: (734)747-6210
www.dominos.com
Ownership: Public
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 3,223,157 3,315,174 3,173,179
Company-owned ($000) 393,406 401,008 382,458
Franchised ($000) 2,829,751 2,914,166 2,790,721
U.S. Number of Units 5,143 5,092 5,008
Company-owned 571 581 580
Franchised 4,572 4,511 4,428
International Sales ($000) 1,869,579 1,678,613 1,458,468
International Units 3,223 2,987 2,749
Average Sales/Unit ($000) 634 651 646
Concept Positioning |
Domino's Pizza is the second-largest pizza chain in the country, with over 8,300 locations worldwide. Domino’s Pizza, Inc. is
the parent company of the chain. The chain specializes in pizza with a wide assortment of toppings, cheese bread, bread
sticks and chicken wings. Domino’s boasts a fast-causal, customer-friendly atmosphere. Domino’s Pizza, Inc. franchises 90%
of its locations.
Stores are generally open from 4:30 p.m. until 11 p.m., catering to a primary customer base between the ages of 18 and 44.
They are typically 1,200 sq. ft. and offer no seating. Interiors are designed to be inviting and customer friendly. Home delivery
accounts for 85–90% of total sales; Domino's is the leader in pizza delivery.
The company is focused on expanding its domestic delivery area, as well as opening new international locations. Domino's
currently delivers in 55 countries, including at least 300 units in Australia and the UK; more than 500 in Mexico; and about 200
in South Korea and Canada. Some 15–20 distribution centers across the country prepare pizza components from dough to
condiments. The commissaries are wholly owned and provide all food ingredients and equipment necessary to operate a
store.
Domino's was founded in Ypsilanti, MI, in 1960, by Tom Monaghan; the name Domino's Pizza was first used in 1965.
Franchising began two years later. Domino's Pizza International, Inc., formed in 1985, manages expansion abroad. In 1998,
Monaghan announced his retirement as well as intent to sell the chain. A significant portion of his holdings were acquired by
Bain Capital, Inc. for $1 billion. Domino's became a public company in July 2004, filing an initial public offering of $300 million,
and currently trades on the New York Stock Exchange (NYSE) under the symbol DPZ. In March 2006, Domino's paid $145
million to majority shareholder Bain Capital to buy back approximately six million shares. The company plans to continue its
expansion efforts both stateside and in international markets through its franchising program.
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