RISE - Menu Monitor

Menu Positioning |
The menu at Dickey's features barbecued meats, as well as sandwiches, platters, vegetables and a variety of desserts for
lunch and dinner. Dickey’s has built its reputation for great tasting barbecue by purveying slowly smoked meats, including beef
brisket, pulled pork, hot links, Polish sausage, turkey breast, St. Louis-style spare ribs, smoked ham and chicken. Dry Texasstyle
barbecue is accompanied by one of three sauces: the sweet and tangy original sauce, a spicy version with chiles and hot
sauce, and a recently added sweet, vinegary version. Salads range from Pasta Salad, Broccoli Salad to Fruit Salad and
Coleslaw. Some popular vegetable sides include Au Gratin Potatoes, Barbeque Beans, Jalapeño Beans, fried okra and corn
on the cob. A selection of desserts and soft-serve ice cream is also offered. Non-alcoholic beverages are available. Meal
combos for groups (four to six or six to nine) are available, as are catered meals for larger groups and meats by the pound. A
kids’ menu is available as are Early Bird specials for senior citizens. Menu prices range from $1.89–$29.95. Checks average
$15.50.
Franchise Activity |
Dickey’s Barbecue plans to expand its franchise system due to an increase in inconsistent sales. Currently, the company has
48 stores in construction. (Company Website 2/12/07)
Personnel |
Sherry Sandiser, Director of Marketing
Roland Dickey, President
Owen Edwards, Director of Operations & Purchasing
News & Other |
Dickey’s Barbecue Pit is seeing an increase in sales due to growth from new stores. The company continues to grow and
expects to open 60 restaurants per year for the next five years. (Company Website 4/4/07)
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