RISE - Menu Monitor

Denny’s teamed with Coca-Cola and Universal Music Group to offer free country music downloads and a chance to introduce
a country artist at a concert. Customers who buy a Coca-Cola beverage and an item from the “Country Music Giveaway” menu
will receive a scratch-off card for a free song download by a Universal artist. The card also contains a code that can be used to
enter the VIP Country Music Experience sweepstakes. Denny’s promotion runs from October 8–November 14. (NRN Daily
NewsFax 9/26/07)
Denny’s Corp. has teamed up with nonprofit Tom Joyner Foundation to promote higher education for single parents. Starting
in January, the two have pledged to award a $1,500 scholarship to a single parent attending the foundation’s school of the
month, selected from the nation’s historically black colleges and universities. (Nation’s Restaurant News 11/1/07)
Menu Development |
Denny’s plans to eliminate trans-fats by changing margarine products and its frying oil. The company will introduce its transfat-free
alternatives in early 2007. (Company Release 12/11/06)
Denny’s has completed its switch to trans-fat-free oils in all of its locations. The restaurant is now using an oil that is trans-fatfree
and enhances flavor, texture and appearance of fried food. (Company Release 3/15/07)
Denny’s rolled out new appetizers, including Sweet & Tangy BBQ Chicken Wings, chicken wings covered in sweet and tangy
BBQ sauce; Sweet & Tangy BBQ Chicken Strips, spicy golden-fried chicken strips coated in sweet and tangy BBQ sauce; and
Sweet & Tangy BBQ Shrimp, 12 golden-fried shrimp covered in sweet and tangy BBQ sauce. (Company Website)
Denny’s launched new flavors for its Juicy Fusion Favorites, including Very Double Berry, cranberry juice mixed with raspberry
and lime flavors, and OJ Mango, orange juice blended with mango flavor. The chain also rolled out two new flavors for its
Fusion Favorites: Cherry Cherry Limeade and Island Fizz. (Company Website)
Denny’s introduced a Breakfast Cravers menu, with all of the items costing $5.99. Selections are Extreme Grand Slam, three
strips of bacon, three sausage links, two eggs, hash browns and three buttermilk pancakes; Meat Craver’s Breakfast, cheesy
hash-brown casserole topped with cheese sauce, smoked sausage, diced ham, crumbled sausage and two eggs, paired with
two bacon strips, a sausage patty and three buttermilk pancakes; and Steak & Cheese Omelette, a three-egg omelet filled with
Cheddar cheese and thinly cut grilled steak, finished with cheese sauce and served with hash browns and three buttermilk
pancakes. (Company Website)
Denny’s expanded its American Dinner Classics menu with the addition of The Captain’s Platter, golden-fried shrimp on a
skewer and batter-dipped cod filet, paired with coleslaw and french fries or two other sides as well as dinner bread; and Spicy
Queso Chicken, two grilled chicken breasts finished with Cheddar and American cheeses, seasoned ground beef, queso
sauce and pico de gallo, paired with a choice of two sides and dinner bread. (Company Website)
Denny’s added three new salads to its 15 Minutes or They’re Free menu. These include Crispy Asian Chicken Salad, goldenfried
chicken strips or a grilled chicken breast, crispy Asian noodles, candied walnuts, cucumbers and Mandarin oranges over
mixed greens with Asian sesame dressing, served with dinner bread; Chicken BLT Salad, mixed greens with grilled chicken
breast or golden-fried chicken strips, grape tomatoes, chopped bacon, shredded Cheddar cheese and croutons with a choice
of dressing and dinner bread; and Grilled Chicken Caesar Salad, grilled chicken breast or golden-fried chicken strips over
romaine lettuce, topped with Parmesan cheese, grape tomatoes and croutons with Caesar dressing, served with dinner bread.
(Company Website)
Denny’s added two new burgers to its All Night Burgers lineup. Denny’s Slamburger features a beef patty topped with cheese,
hash-brown casserole and an egg cooked to order, finished with a cheese sauce, served on a sesame bun and paired with
french fries. The Full House Burger includes a beef patty topped with seasoned ground beef, Cheddar cheese and red onions,
finished with cheese sauce, thin crispy onion rings, yellow mustard and ketchup and paired with french fries. (Company
Website)
Denny’s added two Fusion Favorites to its beverage menu. New additions are Cherry Cherry Limeade, cherry and lime flavors
with Sprite, and Island Fizz, strawberry and mango flavors with orange juice, Sprite and lime. (Company Website)
Denny’s added The Captain’s Platter and Spicy Queso Chicken to its dinner menu. The Captain’s Platter features fried shrimp
and grilled shrimp on a skewer, and a batter-dipped cod filet. The Spicy Queso Chicken consists of two grilled chicken breasts
topped with a blend of Cheddar and American cheese, specially seasoned ground beef, queso sauce and freshly made pico
de gallo. Both meals include two sides and dinner bread. (Company Website)
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