RISE - Menu Monitor

Del Taco
Headquarters
25521 Commercentre 2nd Fl, Lake Forest, California 92630 USA
Tel: (949)462-9300 Fax: (949)462-7444
www.deltaco.net
Ownership: Private
Segment: Limited Service Mexican
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 534,170 523,331 472,059
Company-owned ($000) 319,116 322,031 300,500
Franchised ($000) 215,054 201,300 171,559
U.S. Number of Units 490 461 433
Company-owned 275 267 259
Franchised 215 194 174
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,136 1,139 1,090
Concept Positioning |
Del Taco is a limited-service Mexican chain that specializes in tacos and burritos. The chain is privately held by Sagittarius
Brand and operates 490 units in Western states as well as Georgia, Missouri and Michigan, 215 of which are franchised.
Units are generally freestanding and average 1,136 sq. ft. All but five locations have drive-thru windows. The décor includes
an abundant use of red, green and yellow colors to convey a fun and festive Mexican theme. Business is takeout-based;
seating is limited.
Del Taco was founded in 1964. In the 1970s and 1980s, development of the brand was limited to California, but the company
reacquired out-of-state development rights in 1992. In 1993, Del Taco filed for reorganization under Chapter 11 and emerged
eight months later under the direction of company chairman and chief executive officer Kevin K. Moriarty. In 2006, Del Taco
was acquired by Sagittarius Brands, parent company of Captain D's. Financial details were not disclosed. Del Taco is currently
seeking franchisees.
Menu Positioning |
Del Taco is open for breakfast, lunch and dinner, featuring Mexican and American items including tacos, nachos, burgers,
burritos, breakfast, quesadillas, combo meals, fries, salads, drinks and shakes. Specialties include Big Fat Tacos—marinated
steak or chicken with Secret Sauce or ancho chile sauce, lettuce, Cheddar cheese, tomatoes and Fat Taco bread; Works
Burritos––eight layers of marinated grilled chicken, steak or veggie, rice, red sauce, Cheddar cheese, lettuce, sour cream,
guacamole, tomatoes served in a tortilla; and Spicy Jack Quesadillas—marinated grilled chicken, spicy Jack cheese and green
sauce in a tortilla. Breakfast offers egg burritos and egg quesadillas. Other popular menu items include Macho Nachos, Deluxe
Taco Salad, Double Del Burger, Crispy Fish Tacos and Chicken Cheddar Quesadillas. Shakes come in strawberry, chocolate
and vanilla flavors. Menu prices range from 39¢–$3.29. Checks average $4.
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