RISE - Menu Monitor

Dave & Buster's
Headquarters
2481 Manana Drive, Dallas, Texas 75220 USA
Tel: (214)357-9588 Fax: (214)350-0941
www.daveandbusters.com
Ownership: Public
Segment: Full Service Varied Menu
Chain Brands
Jillian's Billiard Club & Cafe
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 260,000 240,000 195,000
Company-owned ($000) 260,000 240,000 195,000
Franchised ($000) - - -
U.S. Number of Units 44 43 31
Company-owned 44 43 31
Franchised - - -
International Sales ($000) 18,500 18,000 18,000
International Units 2 2 3
Average Sales/Unit ($000) 6,000 5,800 6,500
Concept Positioning |
Dave & Busters is a full-service entertainment-oriented restaurant. The public chain is owned by Wellspring Capital
Management LLC. The company operates 46 Dave & Buster’s locations worldwide, all of them company-owned.
Units vary in size; the largest prototype ranges between 50,000-70,000 sq. ft.A smaller 40,000- 49,000-sq-ft. prototype has
been developed for secondary markets.Black-and-white tiled floors, stained-glass light fixtures, ceiling fans and wrought-iron
railings give the dining room a turn-of-the-20th-century feel. The dining area and four-sided bar are raised to provide an
overview of and access to surrounding entertainment areas, including a 20-screen video dome and tabletop games. Units also
have sitdown food and beverage service in the entertainment areas. Units offer shuffleboard tables and a game area with
more than 250 interactive and electronic games and simulators.
The first Dave & Buster’s opened in 1982 in Dallas. In 2004, Dave & Buster’s acquired Jillian’s restaurant/entertainment
complexes for $47 million. Due to underperformance at Jillian’s locations, Dave & Buster’s announced plans to convert most
Jillian’s units to Dave & Buster’s concepts beginning in 2005. The company went public in 2005 and was acquired by
Wellspring Capital Management LLC, a private equity firm, in a transaction valued at $375 million.
Menu Positioning |
Dave & Buster's broad-based 80-item menu of American favorites features appetizers, salads, low-carb classics, steak and
ribs, seafood, pasta, chicken, lunch specials, burgers and sandwiches, sides and desserts. Popular menu items include Huli
Huli Salmon—Atlantic salmon grilled and glazed with Hawaiian ginger sesame sauce and served with citrus rice and sautéed
green beans; Peppercorn Ribeye Steak—a 12-oz. ribeye topped with herbed Boursin cheese and crispy onions, served with
peppercorn sauce and a loaded baked potato; and Buffalo Chicken Wrapper—spicy chicken tenders, coated in spicy Buffalo
sauce and served in a soft wrapper with lettuce, tomatoes, cheese, onions and bleu cheese dressing. Its brunch menu consist
of an assortment of breakfast fare including French toast and egg entrées. Restaurants are open for lunch, dinner and Sunday
brunch. Full-service bar operates in each location. A kids' menu is available. Menu prices range from $6.49–$18.99. Checks
average $15.
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