RISE - Menu Monitor

Damon's Grill
Headquarters
4645 Executive Drive, Columbus, Ohio 43220 USA
Tel: (614)442-7900 Fax: (614)442-7785
www.damons.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 170,000 223,650 268,000
Company-owned ($000) - 50,400 69,000
Franchised ($000) 170,000 173,250 199,000
U.S. Number of Units 81 101 124
Company-owned - 24 31
Franchised 81 77 93
International Sales ($000) 20,000 18,000 18,000
International Units 6 6 6
Average Sales/Unit ($000) 2,100 2,100 2,100
Concept Positioning |
Damon’s Grill is a chain of full-service, sports-themed, casual-dining restaurants featuring a varied menu of grilled entrees,
including steak, ribs, chicken and seafood. Damon’s International, Inc. is the parent company of Damon’s Grill. Damon’s Grill
is a sports-themed restaurant and boasts a high-energy atmosphere where patrons can watch the latest games on big screen
TVs. Its clubhouse has tabletop speakers and interactive sports and trivia games. The sports bar fare appeals to a varied
demographic. Damon’s Grill operates on an all-franchise model, except for a handful of company-owned stores. Damon’s Grill
locations are in the Northeast, Mid-Atlantic, Midwest and Southeast.
Units are primarily freestanding structures in suburban areas and can also be found as inline units in shopping centers. The
standard prototype ranges from 5,500-6,500 sq. ft and seats approximately 215 guests Damon’s Grill offers a quiet dining
room, bar and Damon’s signature Clubhouse. The clubhouse offers a lively atmosphere with theater-style booths, tables and a
giant video screen. The proprietary multi-screen entertainment system offers sports, network programming and interactive
games. The full service operations are open for lunch, dinner and snacks..
Damon’s dates back to 1979 with the opening of a unit in Columbus, OH. In 1988, it signed a franchise agreement for its first
unit outside of the U.S.; the unit is located in Lincoln, England. A second unit opened in Sheffield, England in 1995. In 1993,
Damon’s International acquired its franchise and development rights as well as service marks and intellectual properties form
Damon’s Mgmt., Inc./Damon’s Franchise Corporation of Hilton Head, SC. A franchise recruitment program continues to fuel
growth.
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