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Country Kitchen Headquarters 801 Deming Way, Madison, Wisconsin 53717 USA Tel: (608)833-9633 Fax: (608)826-9080 www.countrykitchenrestaurants.com Ownership: Private Segment: Full Service Family Style System Characteristics 2006 2005 2004 U.S. Systemwide Sales ($000) 129,000 154,000 171,350 Company-owned ($000) 26,500 29,000 31,350 Franchised ($000) 102,500 125,000 140,000 U.S. Number of Units 125 155 177 Company-owned 27 30 32 Franchised 98 125 145 International Sales ($000) - - - International Units - - - Average Sales/Unit ($000) 920 925 950 Concept Positioning | Country Kitchen restaurants are full-service family-dining operations that have broad appeal. The privately held chain operates 125 units across the U.S., 98 of which are franchised. Country Kitchen currently operates in 25 states, primarily in the Midwest. The chain has also started expanding into metropolitan markets. The typical prototype restaurant is 5,200 sq. ft. with seating for 170. Interior schemes are used to tailor units to local market preferences. The chain has remodeled locations using prototypes where both new and remodeled units feature a contemporary, country-style look. The first Country Kitchen restaurant opened in Cincinnati in 1939. By 1977, when the chain was acquired by Carlson Companies, Inc., it had units in the U.S., Canada and Puerto Rico. In 1993, its first 10, 000-sq.-ft. travel-center prototype opened. In 1997, Carlson sold the chain to its largest franchisee, Kitchen Investment Group, Inc. In 2003, Country Kitchen began a co-branding program with Breadeaux Pizza and The Cookie Factory. In 2005, Country Kitchen announced its intent to debut a new casual dining concept, Peppermill Grill, which debuted in Madison, WI, in 2006. Menu Positioning | Country Kitchen features a full menu of American favorites for breakfast, lunch and dinner—almost 100 choices in total. The selection includes breakfast items, appetizers, soups, salads, sandwiches, burgers along with chicken, seafood, beef and specialty entrées and desserts. New items are also added on regular basis. Signature breakfast items include pancakes, French toast, cinnamon rolls, steak and eggs, omelets and skillets. Lunch and dinner favorites include the Reuben Sandwich, Patty Melt, A.1. Mushroom Swiss Burger, Roast Beef Stacker, Salmon Chipotle Salad, Alaska Cod Sandwich and Crispy Oriental Chicken Salad. Liquor, wine and beer are available in a few locations. Menu prices range from $2.99–$11.99. Checks average $7.25. ©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent. Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information published. 198
Personnel | Chris McGrath, Marketing Director Donette Beattie, V.P. of Menu Development Charles Meyers, CEO Cliff Konkel, CFO Donette Beattie, V.P. of Purchasing Dennis LaVenture, V.P. of Operations ©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent. Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information published. 199
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RISE Restaurant Information Service
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Table of contents: 99 Restaurants .
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Wendy's Old Fashioned Hamburgers ..
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Menu Positioning | 99 Restaurants i
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A&W Restaurants Headquarters 1900 C
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Abuelo's Mexican Food Embassy Headq
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Acapulco Mexican Restaurant and Can
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Ale House Headquarters 612 N. Orang
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Applebee's Neighborhood Grill & Bar
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Applebee’s Neighborhood Bar & Gri
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IHOP Corp. will acquire Applebee’
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Menu Positioning | Arby's is open f
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Arby’s Restaurant Group Inc. sign
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Arctic Circle Restaurants Headquart
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Atlanta Bread Company Headquarters
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Au Bon Pain Headquarters 1 Au Bon P
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Bon Pain has switched to all-natura
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Promotion Plans | Auntie Anne’s P
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Avado Brands named Paul Seidman sen
Page 40 and 41:
Expansion Plans | Back Yard Burgers
Page 42 and 43:
Menu Development | Bahama Breeze ro
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Menu Positioning | Baja Fresh's men
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Bakers Square Headquarters 400 W. 4
Page 48 and 49:
Barnhill's Buffet Headquarters 1210
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Baskin-Robbins Headquarters 130 Roy
Page 52 and 53:
Baskin-Robbins introduced two layer
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Menu Development | Beef O’ Brady
Page 56 and 57:
Menu Positioning | Ben & Jerry’s
Page 58 and 59:
Menu Positioning | Benihana is open
Page 60 and 61:
Menu Positioning | Bennigan's Grill
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Bennigan’s Grill & Tavern opened
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Menu Development | Bertucci’s int
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Menu Positioning | Big Boy's menu f
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Expansion Plans | BJ’s Restaurant
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Black Angus Steakhouse Headquarters
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Black-eyed Pea Headquarters 7555 E.
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Blake's Lotaburger Headquarters 320
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Blimpie Subs & Salads Headquarters
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Bob Evans Headquarters 3776 S. High
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Bob Evans Farms Inc. reported Febru
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Expansion Plans | Bojangles restaur
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Bonefish Grill Headquarters 2202 N.
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Boston Market Headquarters 14103 De
Page 88 and 89:
Braum's Ice Cream & Dairy Stores He
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Bravo! Cucina Italiana Headquarters
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Bruegger's Bagel Bakery Headquarter
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Personnel | Philip Smith, V.P. of M
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Menu Positioning | Bubba Gump Shrim
Page 98 and 99:
Promotion Plans | Buca di Beppo is
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Buffalo Wild Wings Grill & Bar Head
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Personnel | Kathy Benning, S.V.P. o
Page 104 and 105:
Expansion Plans | Charlie Brown’s
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Menu Positioning | Burger King's me
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Burger King rolled out the Mocha BK
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Burger King introduced the Limo Che
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Burger King’s Chief Operation Off
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California Pizza Kitchen Headquarte
Page 116 and 117:
California Pizza Kitchen Inc. opene
Page 118 and 119:
California Pizza Kitchen Inc. decla
Page 120 and 121:
Personnel | Clarence Otis, Jr., CEO
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Expansion Plans | Captain D’s Sea
Page 124 and 125:
Caribou Coffee Headquarters 3900 La
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Caribou Coffee Company signed an ag
Page 128 and 129:
Carino's Italian Grill Headquarters
Page 130 and 131:
Carl's Jr. Headquarters 6307 Carpin
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Carl’s Jr. will introduce its Pat
Page 134 and 135:
Carlos O'Kelly's Headquarters 1877
Page 136 and 137:
Carrabba's Italian Grill Headquarte
Page 138 and 139:
OSI Restaurant Partners Inc. report
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Menu Development | Carrows Restaura
Page 142 and 143:
Menu Positioning | Carvel's menu fe
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Menu Positioning | Champps is open
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Charley's Grilled Subs Headquarters
Page 148 and 149:
Charlie Brown's Steakhouses Headqua
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Chart House Headquarters 1510 West
Page 152 and 153:
Checkers Drive-In Restaurants Headq
Page 154 and 155: Checkers has signed a franchise agr
Page 156 and 157: Personnel | Rich Schneider, Executi
Page 158 and 159: Expansion Plans | The original Chee
Page 160 and 161: Menu Positioning | Cheeseburger in
Page 162 and 163: Expansion Plans | Cheesecake Factor
Page 164 and 165: The Cheesecake Factory rolled out s
Page 166 and 167: Chevys Fresh Mex Headquarters 5660
Page 168 and 169: Chick-fil-A Headquarters 5200 Buffi
Page 170 and 171: Technology | Chick-fil-A chose Delp
Page 172 and 173: Menu Positioning | Chili's Grill &
Page 174 and 175: Chili’s Grill & Bar has sold 95 o
Page 176 and 177: Expansion Plans | Chipotle Mexican
Page 178 and 179: Chipotle Mexican Grill Chief Execut
Page 180 and 181: Menu Positioning | Chuck E. Cheese
Page 182 and 183: Church's Chicken Headquarters 980 H
Page 184 and 185: CiCi's Pizza Headquarters 1080 W. B
Page 186 and 187: Cinnabon Headquarters 200 Glenridge
Page 188 and 189: Claim Jumper Headquarters 16721 Mil
Page 190 and 191: Coco's Bakery Restaurant Headquarte
Page 192 and 193: Cold Stone Creamery Headquarters 93
Page 194 and 195: International Activities | Cold Sto
Page 196 and 197: Copeland's of New Orleans Headquart
Page 198 and 199: Corner Bakery Headquarters 12700 Pa
Page 200 and 201: Personnel | Jim Vinz, COO/President
Page 202 and 203: Menu Positioning | The menu at Cos
Page 206 and 207: Country Market Restaurant & Buffet,
Page 208 and 209: Country Pride Headquarters 24601 Ce
Page 210 and 211: Cracker Barrel Old Country Store He
Page 212 and 213: CBRL Group Inc. launched a tender o
Page 214 and 215: Menu Positioning | Culver's menu fe
Page 216 and 217: Expansion Plans | D’Angelo Grille
Page 218 and 219: Expansion Plans | Dairy Queen opene
Page 220 and 221: Damon's Grill Headquarters 4645 Exe
Page 222 and 223: Franchise Activity | Damon’s Inte
Page 224 and 225: Expansion Plans | Dave & Buster’s
Page 226 and 227: Expansion Plans | Del Taco opened i
Page 228 and 229: Denny's Headquarters 203 E. Main St
Page 230 and 231: Denny’s teamed with Coca-Cola and
Page 232 and 233: Denny’s will transfer ownership o
Page 234 and 235: Menu Positioning | The menu at Dick
Page 236 and 237: Menu Positioning | Domino's menu fe
Page 238 and 239: Domino’s Pizza has hired Verint S
Page 240 and 241: Menu Development | Don Pablo’s in
Page 242 and 243: Promotion Plans | Donatos Pizza has
Page 244 and 245: Menu Positioning | Dunkin' Donuts'
Page 246 and 247: Dunkin’ Donuts is introducing new
Page 248 and 249: Dunkin’ Donuts Franchising Divisi
Page 250 and 251: Menu Positioning | Eat 'n Park's va
Page 252 and 253: Einstein Bros. Bagels Headquarters
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Einstein Bros. introduced two low-f
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El Chico Cafe Headquarters 12200 St
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El Pollo Loco Headquarters 3535 Har
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El Pollo Loco added hard-shell taco
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Expansion Plans | El Torito Grill p
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Menu Development | Elephant Bar Res
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Menu Positioning | The menu at ESPN
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Menu Positioning | Famous Dave's is
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Menu Development | Farmer Boys laun
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Expansion Plans | Fatburger opened
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Fazoli's Headquarters 2470 Palumbo
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Fire Mountain Headquarters 1460 Buf
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Firehouse Subs Headquarters 3400 Ko
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Five Guys Famous Burgers & Fries He
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Fleming's Prime Steakhouse & Wine B
Page 284 and 285:
Fox and Hound English Pub & Grille
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Fox's Pizza Den Headquarters 4425 W
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Freshen's Headquarters 1750 The Exc
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Friendly's Headquarters 1855 Boston
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Friendly’s added several new Iced
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Fuddruckers Headquarters 5700 Mopac
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Furr's Family Dining Headquarters 2
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Gloria Jean's Coffee Headquarters 2
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Godfather's Pizza Headquarters 2808
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Golden Corral Headquarters 5151 Gle
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Great Steak & Potato Co., The Headq
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Green Mill Restaurant and Bar Headq
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Ground Round Grill & Bar Headquarte
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Hard Rock Cafe Headquarters 6100 Ol
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Hard Rock Café International is be
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Menu Positioning | Hardee’s menu
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International Activities | Hardee
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Hooters Headquarters 1815 The Excha
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News & Other | Hooters plans to lau
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Personnel | Dan Clay, COO/President
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Personnel | Putum Gibson, Executive
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Expansion Plans | Huddle House plan
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Menu Development | Hungry Howie’s
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Personnel | Garry Rogers, CEO Steve
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Menu Positioning | Breakfast is the
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IHOP Corp. hired Greggory Kalvin as
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Il Fornaio Headquarters 770 Tamalpa
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In-N-Out Burger Headquarters 4199 C
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Iron Skillet Headquarters 6080 Sure
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Islands Fine Burgers & Drinks Headq
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J. Alexander's Headquarters 3401 We
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Jack in the Box Headquarters 9330 B
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Jack in the Box debuted the Bacon B
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Jamba Juice Headquarters 6475 Chris
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Jamba Juice will test a breakfast m
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Expansion Plans | Jason’s Deli op
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Personnel | Laura Gardener, Directo
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Personnel | John Jetts, V.P. of Pur
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Expansion Plans | Jimmy John’s Go
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Menu Development | Joe’s Crab Sha
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Menu Development | Johnny Rockets p
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Menu Positioning | K&W menus a wide
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Menu Positioning | KFC's menu featu
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International Activities | Burger K
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Krispy Kreme Headquarters 370 Knoll
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Krispy Kreme Doughnuts Inc. is intr
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Krispy Kreme Doughnuts Inc. reporte
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Promotion Plans | Krystal Company l
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Menu Positioning | la Madeleine's f
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Menu Positioning | Landry’s menu
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Menu Positioning | LaRosa's menu fe
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Menu Positioning | Lee's Famous Rec
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Promotion Plans | Legal Sea Foods d
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Expansion Plans | Little Caesar’s
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Menu Positioning | Logan's menu fea
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Menu Positioning | Lone Star Steakh
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Promotion Plans | Long John Silver
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Expansion Plans | LongHorn Steakhou
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Expansion Plans | Luby’s Inc. ent
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Maggiano's Headquarters 6820 LBJ Fr
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Marie Callender's Restaurant & Bake
Page 406 and 407:
Personnel | Steven G. Skoien, S.V.P
Page 408 and 409:
Menu Positioning | Max & Erma's is
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Mazzio's Italian Eatery Headquarter
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McAlister's Deli Headquarters 731 S
Page 414 and 415:
McCormick & Schmick's Headquarters
Page 416 and 417:
McCormick & Schmick’s Seafood Res
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McDonald's originated in San Bernar
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McDonald’s joined with the Nation
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McDonald’s restaurants in Denver
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McDonald’s will allow unionizatio
Page 426 and 427:
Personnel | Jan Fields, COO/Preside
Page 428 and 429:
McDonald’s and Lanza Group LLC ha
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McDonald’s franchisee RANK Qualit
Page 432 and 433:
Menu Development | McGrath’s Fish
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Promotion Plans | The Melting Pot i
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Menu Positioning | Mimi's Café off
Page 438 and 439:
Personnel | Adam Baird, Executive C
Page 440 and 441:
Expansion Plans | Moe’s Southwest
Page 442 and 443:
Morton's The Steakhouse Headquarter
Page 444 and 445:
Morton’s Restaurant Group Inc. re
Page 446 and 447:
Menu Positioning | Mr. Gatti’s is
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Menu Positioning | The menu at Mrs.
Page 450 and 451:
Personnel | Michael Lippert, S.V.P.
Page 452 and 453:
Menu Positioning | Nathan's offers
Page 454 and 455:
Menu Positioning | Serving lunch an
Page 456 and 457:
Menu Positioning | O’Charley’s
Page 458 and 459:
Old Chicago Restaurants Headquarter
Page 460 and 461:
Old Country Buffet/HomeTown Buffet
Page 462 and 463:
Old Spaghetti Factory, The Headquar
Page 464 and 465:
Olive Garden Headquarters 5900 Lake
Page 466 and 467:
Olive Garden added Pumpkin Cheeseca
Page 468 and 469:
On The Border Mexican Grill & Canti
Page 470 and 471:
Original Pancake House, The Headqua
Page 472 and 473:
Outback Steakhouse Headquarters 220
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International Activities | Outback
Page 476 and 477:
Expansion Plans | P.F. Chang’s Ch
Page 478 and 479:
Palm Restaurant Headquarters 1730 R
Page 480 and 481:
Pancho's Mexican Buffet Headquarter
Page 482 and 483:
Expansion Plans | Panda Express pla
Page 484 and 485:
Menu Positioning | Panera's menu es
Page 486 and 487:
Panera Bread Company reported for t
Page 488 and 489:
Papa Gino's Pizzeria Headquarters 6
Page 490 and 491:
Papa John's Headquarters 2002 Papa
Page 492 and 493:
Papa John’s International Inc. te
Page 494 and 495:
Papa John’s International Inc. pr
Page 496 and 497:
Papa Murphy's Take 'N' Bake Pizza H
Page 498 and 499:
Pappadeaux Seafood Kitchen Headquar
Page 500 and 501:
Pappasito's Cantina Headquarters 13
Page 502 and 503:
Pei Wei Asian Diner Headquarters 76
Page 504 and 505:
P.F. Chang’s China Bistro Inc. re
Page 506 and 507:
Menu Positioning | Perkins Restaura
Page 508 and 509:
Peter Piper Pizza Headquarters 1463
Page 510 and 511:
Piccadilly Headquarters 3232 S. She
Page 512 and 513:
Pick Up Stix Headquarters 1330 Call
Page 514 and 515:
Pizza Hut Headquarters 14841 Dallas
Page 516 and 517:
Yum! Brands is expanding Taco Bell
Page 518 and 519:
Pizza Huts in southeast Wisconsin h
Page 520 and 521:
Expansion Plans | Pizza Inn Inc. ha
Page 522 and 523:
Pizza Pro Headquarters 2107 N. 2nd
Page 524 and 525:
Pizzas of Eight Headquarters 1915 C
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Pollo Tropical Headquarters 7300 N.
Page 528 and 529:
Ponderosa/Bonanza Headquarters 6500
Page 530 and 531:
Popeyes Chicken & Biscuits Headquar
Page 532 and 533:
Personnel | Cheryl A. Bachelder, CE
Page 534 and 535:
Expansion Plans | Portillo Restaura
Page 536 and 537:
Menu Development | Potbelly Sandwic
Page 538 and 539:
Expansion Plans | Qdoba Mexican Gri
Page 540 and 541:
Quiznos Subs Headquarters 1475 Lawr
Page 542 and 543:
News & Other | Quiznos Subs is bein
Page 544 and 545:
Promotion Plans | Rainforest Café
Page 546 and 547:
Menu Positioning | Rally’s is ope
Page 548 and 549:
Menu Positioning | The broad menus
Page 550 and 551:
Red Lobster will adopt a more upsca
Page 552 and 553:
Expansion Plans | Red Robin Gourmet
Page 554 and 555:
Red Robin Gourmet Burgers introduce
Page 556 and 557:
Restaurants Unlimited Headquarters
Page 558 and 559:
Roadhouse Grill Headquarters 4440 P
Page 560 and 561:
Rock Bottom Brewery Headquarters 24
Page 562 and 563:
Roly Poly Headquarters 13245 Altant
Page 564 and 565:
Romano's Macaroni Grill Headquarter
Page 566 and 567:
Personnel | Theodore G. Croft, V.P.
Page 568 and 569:
Menu Development | Round Table Pizz
Page 570 and 571:
Menu Positioning | Roy Roger's Rest
Page 572 and 573:
Menu Positioning | Roy's is open da
Page 574 and 575:
Rubio's Fresh Mexican Grill Headqua
Page 576 and 577:
Ruby Tuesday Headquarters 150 W. Ch
Page 578 and 579:
Technology | Ruby Tuesday is launch
Page 580 and 581:
Expansion Plans | Ruth’s Chris St
Page 582 and 583:
Ruth’s Chris Steak House Inc. com
Page 584 and 585:
Menu Development | Buffets, Inc. wi
Page 586 and 587:
Personnel | Toni Niece, Director of
Page 588 and 589:
Expansion Plans | Sbarro is being s
Page 590 and 591:
Expansion Plans | Schlotzsky’s De
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Shari's Restaurants Headquarters 94
Page 594 and 595:
Shells Seafood Headquarters 16313 N
Page 596 and 597:
Shoney's Headquarters 1717 Elm Hill
Page 598 and 599:
Shula's Steak House Headquarters 68
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Silver Diner Headquarters 11806 Roc
Page 602 and 603:
Sizzler Headquarters 6101 W. Centin
Page 604 and 605:
News & Other | Sizzler USA plans to
Page 606 and 607:
Menu Positioning | Skyline Chili se
Page 608 and 609:
Menu Positioning | Smith & Wollensk
Page 610 and 611:
Expansion Plans | Darden Restaurant
Page 612 and 613:
Smoothie King Headquarters 121 Park
Page 614 and 615:
SONIC Drive-Ins Headquarters 300 Jo
Page 616 and 617:
Sonic added a Peach Smoothie and Pe
Page 618 and 619:
Menu Development | Sonny’s Real P
Page 620 and 621:
Menu Positioning | Souplantation &
Page 622 and 623:
Also, Starbucks has developed other
Page 624 and 625:
Starbucks hosted a “Global Listen
Page 626 and 627:
Starbucks is offering 2% milk for d
Page 628 and 629:
Starbucks Corp. plans to move into
Page 630 and 631:
Starbucks reported for the second q
Page 632 and 633:
Starbucks is considering acquiring
Page 634 and 635:
Menu Positioning | Steak and Ale fe
Page 636 and 637:
Menu Development | Steak ’n Shake
Page 638 and 639:
Subway Headquarters 325 Bic Dr., Mi
Page 640 and 641:
Menu Development | Subway introduce
Page 642 and 643:
T.G.I. Friday's Headquarters 4201 M
Page 644 and 645:
Menu Development | T.G.I. Friday’
Page 646 and 647:
T.G.I. Friday’s has named Anette
Page 648 and 649:
Promotion Plans | Taco Bell is laun
Page 650 and 651:
Taco Bell is reintroducing its rest
Page 652 and 653:
Taco Bueno Headquarters 1605 LBJ Fr
Page 654 and 655:
Taco Cabana Headquarters 8918 Tesor
Page 656 and 657:
Taco John's Headquarters 808 W. 20
Page 658 and 659:
Taco John’s still has not identif
Page 660 and 661:
Expansion Plans | Kahala Corp. is p
Page 662 and 663:
Menu Development | Tastee Freez add
Page 664 and 665:
TCBY debuted its Beriyo Smoothies,
Page 666 and 667:
Menu Positioning | The full-service
Page 668 and 669:
Expansion Plans | Tim Hortons plans
Page 670 and 671:
Togo's Eatery/Dunkin' Deli Headquar
Page 672 and 673:
Tony Roma's Headquarters 9304 Fores
Page 674 and 675:
Tumbleweed Southwest Grill Headquar
Page 676 and 677:
Menu Positioning | Uno Chicago Gril
Page 678 and 679:
International Activities | Villa Fr
Page 680 and 681:
Expansion Plans | Village Inn is op
Page 682 and 683:
Waffle House Headquarters 5986 Fina
Page 684 and 685:
Wendy's Old Fashioned Hamburgers He
Page 686 and 687:
Wendy’s has announced the winners
Page 688 and 689:
Personnel | Ian B. Rowden, S.V.P. o
Page 690 and 691:
Franchise Activity | Star Buffet In
Page 692 and 693:
Promotion Plans | Whataburger Resta
Page 694 and 695:
White Castle has announced the winn
Page 696 and 697:
Menu Development | Wienerschnitzel
Page 698 and 699:
Menu Positioning | Wingstop offers
Page 700 and 701:
Expansion Plans | Zaxby’s will ad
Page 702 and 703:
Full Service Steak Black Angus Stea
Page 704 and 705:
Limited Service Snack Auntie Anne's
Page 706 and 707:
Black-eyed Pea Black-eyed Pea .....
Page 708 and 709:
Dave & Buster's Dave & Buster's ...
Page 710 and 711:
Jason's Deli Jason's Deli .........
Page 712 and 713:
Peter Piper Pizza Peter Piper Pizza
Page 714 and 715:
Whataburger Whataburger............
Page 717 and 718:
Appendix D Geographical by State Ar
Page 719 and 720:
Famous Dave's .....................
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