RISE - Menu Monitor

Corner Bakery
Headquarters
12700 Park Central Drive Suite 1300, Dallas, Texas 75251 USA
Tel: (972)619-4180 Fax: (972)788-5038
www.cornerbakery.com
Ownership: Private
Segment: Limited Service Bakery/Café
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 180,000 182,000 167,200
Company-owned ($000) 180,000 178,000 164,000
Franchised ($000) - 4,000 3,200
U.S. Number of Units 91 92 86
Company-owned 91 89 83
Franchised - 3 3
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,925 1,900 1,800
Concept Positioning |
Corner Bakery Café is a chain of limited-service fast-casual bakery-café restaurants specializing in an extensive selection of
hand-made, hearth-baked breads served in a European-style setting. The menu also features sandwiches, salads, pastas,
soups and sweets. Corner Bakery operates company-owned units under CBC Restaurant Corp., an affiliate of Il Fornaio. A
newly established franchise program will fuel growth via franchising.
Prototype designs vary, but most units are generally 3,000 sq. ft. with both indoor and outdoor seating for approximately 85–
100 patrons. Some of the system’s early units are adjacent to Maggiano’s Little Italy restaurants. Interiors feature dark wood
tables and chairs, colorful murals, tiled floors and hanging light fixtures, creating the look of an upscale, modern eatery. Units
serve breakfast, lunch and dinner seven days a week. Corner Bakery also features a catering group that offers a wide range of
gift baskets, trays and lunch boxes for any scale from large corporate events to small, personal brunches. Catering sales
accounts for approximately 14.5% of sales while takeout accounts for some 80%.
The first Corner Bakery unit was opened in 1991 by Brinker’s creative partner Lettuce Entertain You Enterprises, Inc. (LEYE),
adjacent to a Maggiano’s Little Italy in Chicago’s new north area. In 1995, Brinker International purchased the concept along
with Maggiano’s from LEYE in a stock deal. In 2005, Brinker International reached a deal to sell Corner Bakery to CBC
Restaurant Corp., an affiliate of Il Fornaio. Terms of the sale were not disclosed. The company has plans to expand the Corner
Bakery Brand into markets on the West Coast. In addition, Corner Bakery introduced a new franchise program in early 2007,
as well as a revamped prototype as it seeks to add units. The company said that it had two multi-unit agreements in the works,
but did not provide specifics. The Corner Bakery is also looking to expand its corporate-owned outlets in its strongest markets,
including San Francisco, Chicago, Los Angeles, Dallas and Washington D.C.
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