RISE - Menu Monitor

Cold Stone Creamery
Headquarters
9313 Via de Ventura, Scottsdale, Arizona 85258 USA
Tel: (480)362-4800 Fax: (480)362-4812
www.coldstonecreamery.com
Ownership: Private
Segment: Limited Service Frozen Dessert
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 471,000 407,000 278,493
Company-owned ($000) 7,935 6,740 6,509
Franchised ($000) 463,065 400,260 271,984
U.S. Number of Units 1,368 1,223 897
Company-owned 34 37 20
Franchised 1,334 1,186 877
International Sales ($000) 7,258 450 451
International Units 12 1 1
Average Sales/Unit ($000) 363 383 405
Concept Positioning |
Cold Stone Creamery is a limited-service ice-cream concept specializing in smooth and creamy premium ice cream, mixed on
a frozen stone slab and served in a waffle cone or bowl. Each Cold Stone Creamery is privately owned and operated. There
are currently more than 1,350 stores worldwide.
The average unit size is 1,000 sq. ft., with seating for 35 guests. Stores are both freestanding and kiosks in shopping and
business centers. Units are warmly lit and feature a lively red-and-white décor, with black and white tiles underfoot. Cold Stone
promotes a fun and energetic atmosphere, complete with a staff that routinely sings for customers.
Cold Stone Creamery was launched in 1988 in Tempe, AZ, by Donald and Susan Sutherland. In 1999, the company set a
target goal of opening 1,000 stores by 2006. Eight hundred stores later, the brand has expanded to include nearly all 50 U.S.
states, the Virgin Islands, Puerto Rico and Guam. More than 150 Tokyo-based units are scheduled to launch through 2009. In
2006, the company signed its first master franchise agreement with Korean company CJ Foodville, which opened the first Cold
Stone South Korea location in that year. The agreement calls for 150 new stores through 2012. Other targeted international
locations include Canada, Australia, Germany, India, Thailand and South American nations.
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