RISE - Menu Monitor

Coco's Bakery Restaurant
Headquarters
5780 Fleet Street Suite 250, Carlsbad, California 92008 USA
Tel: (760)804-5750 Fax: (760)476-5141
www.cocosbakery.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 185,000 183,121 182,462
Company-owned ($000) 146,000 144,981 136,464
Franchised ($000) 39,000 38,140 45,998
U.S. Number of Units 116 114 132
Company-owned 91 90 92
Franchised 25 24 40
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,625 1,606 1,382
Concept Positioning |
Coco’s Bakery Restaurant is a full-service family-style chain specializing in pastries such as freshly baked pies, cookies,
cakes, muffins, bread and biscuits along with several signature entrées for all three dayparts. Coco’s promotes itself as a
traditional bakery that also offers innovative menu items. Coco’s Bakery Restaurants Inc., under parent Zensho America
Corp., operates company-owned units in California, Arizona, Colorado, Nevada and Washington.
Units are freestanding buildings located close to high-traffic areas such as shopping centers. The interior includes a warm
contemporary décor accented with food-themed hues like sage, eggplant, cranberry and burgundy. Rich, textured walls and
large colorful murals add to the cozy yet vibrant environment.
Coco’s was founded in 1962 by Jon and Audrey McIntosh. In 1965, all McIntosh's restaurant ventures were combined into one
company called Far West Services. In 1996, Advantica Restaurant Group completed its acquisition of Far West Services.
Domestic franchising began in 1992 following earlier licensing in the international market, particularly Japan and South Korea.
In early 2000, Advantica announced its intent to sell the chain. In 2001, FRD Acquisition Co., Advantica’s wholly-owned
subsidiary that held controlling interest in Coco’s as well as the Carrows chain, filed Chapter 11 bankruptcy to facilitate
Advantica’s divestiture of the two chains. FRD Acquisition, a former subsidiary of Advantica Restaurant Group, took control of
the Carrows and Coco’s brands in July 2002 after Advantica divested the two concepts and changed its name to Denny’s
Corporation. Soon afterwards, Catalina Restaurant Group Inc. bought the chains from FRD Acquisition. In mid-2006, Catalina
Restaurant Group merged with Zensho America Corp., a subsidiary of Tokyo-based Zensho Co. Ltd., which operates 1,859
restaurants throughout Japan.
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