RISE - Menu Monitor

Cinnabon
Headquarters
200 Glenridge Point Pkwy. Suite 200, Atlanta, Georgia 30342 USA
Tel: (404)255-3250 Fax: (404)255-4978
www.cinnabon.com
Ownership: Private
Segment: Limited Service Snack
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 169,000 163,874 163,927
Company-owned ($000) - - -
Franchised ($000) 169,000 163,874 163,927
U.S. Number of Units 419 394 400
Company-owned - - -
Franchised 419 394 400
International Sales ($000) 61,000 52,287 44,070
International Units 272 235 215
Average Sales/Unit ($000) 415 413 405
Concept Positioning |
Cinnabon is a quick-service chain of specialty bakeries offering a wide selection of cinnamon rolls for breakfast and snacks.
FOCUS Brands, the parent company of Cinnabon, owns over 600 locations in 31 countries. Approximately 90% of Cinnabon
units are franchised.
Units are primarily inline or kiosks located in shopping malls, supermarkets and airports. The average unit is approximately
700 sq. ft. Customers walk up and order from display cases. The chain has undertaken a remodeling program, which includes
the debut of a new prototype. Approximately 60 units, more than one-third of its company-owned locations, have been updated
to reflect the new design.
Richard Komen and his company, Restaurants Unlimited, opened the first Cinnabon in a mall in SeaTac, WA, in 1985.
Franchising activities began shortly thereafter. In 1996, the chain was separated from RUI, and Cinnabon, Inc. was acquired in
1998 by AFC Enterprises for $65 million. FOCUS Brands, Inc. purchased Cinnabon from AFC in 2004 for $21 million. Though
the company plans to expand in existing global markets, target areas have not been identified.
Menu Positioning |
Cinnabon's quick-service menu features freshly baked cinnamon rolls and beverages. The Cinnabon Classic Cinnamon Roll is
the chain’s signature item. Cinnamon rolls are filled with Makara cinnamon and topped with cream cheese frosting. Other
menu items include the Minibon, Caramel Peaconbon, Berrybons, Apple Minibon, CinnabonStix and CinnaPacks. Frozen
drinks such as Mochalatta Chill, Coffeelatta Chill and CarameLatta Chill are available blended or iced. Other beverage items
are hot and iced coffee, hot chocolate, tea, lemonade and orange juice. Menu prices range from $2.75–$14.99 and checks
average $5.34.
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