RISE - Menu Monitor

CiCi's Pizza
Headquarters
1080 W. Bethel Rd., Coppell, Texas 75019 USA
Tel: (972)745-4200 Fax: (972)745-4203
www.cicispizza.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 540,918 490,330 434,486
Company-owned ($000) 16,091 14,751 19,630
Franchised ($000) 524,827 475,579 414,856
U.S. Number of Units 601 579 517
Company-owned 16 15 16
Franchised 585 564 501
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 907 900 899
Concept Positioning |
CiCi’s Pizza is a unique concept founded on its affordably-priced, all-you-can-eat buffet featuring pizza, pasta, salad and
dessert. Texas-based CiCi’s Pizza operates approximately 600 restaurants in 29 states.
Open seven days a week from 11 a.m. to 10 p.m. (11 p.m. on Fridays and Saturdays), the units average 3,400–4,200 sq. ft,
with seating for 180. Most are either freestanding or located in highly visible shopping centers in small- to medium-sized towns
of 50,000 or greater or in the suburban areas of major metropolitan centers. The interior décor includes light green walls, wood
trim, earth-tone flooring and a mixture of booths and umbrella-covered picnic tables for seating, which gives the atmosphere a
lighter, brighter feel. Dine-in and carryout services are available.
Founder Joe Croce opened the first CiCi’s Pizza in Plano, TX, in 1985. Today, the chain is headed by President Craig Moore.
CiCi’s franchise program is facilitating its growth nationwide, with hopes of opening 80–100 units per year over the next five
years. The company has signed development agreements to add 64 units in Florida, Indiana, Kentucky, Louisiana, Michigan,
New Mexico, Ohio, Texas and Virginia.
Menu Positioning |
CiCi’s Pizza menus an all-you-can-eat buffet that includes 16 varieties of round and deep-dish pizzas, pasta, pizza rolls, garlic
cheese bread, salad and a variety of desserts. The chain also offers special-order and specialty pizzas. Toppings include
green peppers, onions, mushrooms, jalapeños, black and green olives, bacon, Italian sausage, pepperoni, ground beef and
100% real mozzarella cheese. Popular pizzas include Alfredo, BBQ, Pizza Olé, Zesty Ham & Cheese, Spinach Alfredo and
Buffalo Chicken pizza. No alcohol is available. The all-you-can-eat buffet menu price is priced under $5. Checks average
$7.87.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
178