RISE - Menu Monitor

Expansion Plans |
Chipotle Mexican Grill Inc. is looking to add 95–105 units during 2007. Chipotle operates 547 outlets in 25 states. (Denver
Post 1/09/07)
Chipotle Mexican Grill Inc. plans to open 12 new units in the New York metro area this year. Manhattan is the first location to
receive five new stores. (Newyorkbusiness.com 2/21/07)
Chipotle Mexican Grill plans to open between 110 and 120 locations this year. The chain already opened 28 restaurants in the
first quarter of 2007 and is planning more due to positive quarterly results. (Globest.com 5/2/07)
Chipotle Mexican Grill Inc. will open three locations in the South End Boston market. The first of the three opened in Matthews
at N.C. Highway 51 and Independence Boulevard. The second will open in South End in July and the third is planned for
Cotswold on Providence Road. in September. (Bizjournals.com 5/18/07)
Chipotle Mexican Grill will open its first Springfield, MO, unit on June 28. This unit will join Missouri’s four St. Louis-area
locations in serving only naturally raised meats. (News-leader.com 6/18/07)
Chipotle Mexican Grill will open a new restaurant in Wauwatosa, WI. The unit will be the town’s first Chipotle location.
(Smallbusinesstimes.com 7/3/07)
Chipotle Mexican Grill plans to add 95-105 restaurants over the next year. The Denver based chain, which McDonald’s spun
off as a public company last year, currently has 547 units in 25 states. (Denver Post Online 6/18/07)
Chipotle Mexican Grill will open a unit in Tulsa, OK, on the 71st Street business corridor in late October or early November. In
addition, a location in Edmond, OK, will open early next year. (Tulsaworld.com 9/1/07)
Chipotle Mexican Grill will open two locations in Fort Wayne, IN, in December or January, one in the Jefferson Pointe
shopping center and the other on Coliseum Blvd. (Journalgazette.net 9/5/07)
Chipotle Mexican Grill Inc. opened 28 restaurants in the company’s third quarter, giving the chain a total of 88 new units in
2007. The Denver-based burrito chain, with 670 restaurants nationwide, will add another 130–140 stores in 2008. In other
news, Chipotle is switching to sourcing sour cream and cheese from pasture-raised cows only. Chipotle previously committed
to only serving meat from animals fed a vegetarian diet and raised without antibiotics or growth hormones. (Denver Business
Journal Online 10/30/07; Rocky Mountain News Online 10/31/07; NRN Daily NewsFax 11/6/07)
Promotion Plans |
Chipotle Mexican Grill will be giving away free food for a year to two people at a unit in Naperville, IL, on July 16. The chain
and the Naperville Park District have invited the public to a wrap party in honor of the 30 winners of the “burrito hunt,” in June,
in which Naperville residents searched local parks for fake burritos. Each winner received a deck of 56 Chipotle cards, each
good for a free burrito bowl, taco, salad or burrito. In addition to the giveaways at the wrap party, the 30 winners of the burrito
hunt will pose for pictures with their fake burritos. The first 200 party guests will be entered into a raffle for one of two chances
to win free Chipotle meals for a year. Other prizes include free meal cards and T-shirts. (Dailyherald.com 7/9/07)
Chipotle Mexican Grill Inc. reported for the second quarter ended June 30 net earnings increased 85.1% to $20.0 million from
$10.8 million for the same period last year. Revenue rose 33.9% to $274.3 million from $205.0 million. Same-store sales grew
11.6%. (Company Release 7/31/07)
Chipotle Mexican Grill has signed with Slipstream Sports LLC as a co-title sponsor of the Slipstream/Chipotle Professional
Cycling Team for the 2007-08 season. The team will compete in international races throughout the spring and summer,
including the Amgen Tour of California, Tour of Georgia, Criterium International and possibly the Tour de France. (Fast Casual
Online 9/5/07; Company Release 8/31/07)
Menu Development |
Chipotle Mexican Grill has switched to a sour cream that contains no rBGH, a synthetic hormone given to cows to stimulate
milk. (NRN Daily NewsFax 12/21/06)
Chipotle Mexican Grill has made an effort to continually increase the amount of naturally raised meat served in its restaurants.
Chipotle has served only naturally raised pork since 2002 and it recently added naturally raised chicken and beef in select
locations throughout the U.S. (Company Release 2/20/07)
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