RISE - Menu Monitor

Menu Positioning |
Chevys' menu features appetizers, salads, quesadillas, fajitas, enchiladas, tacos, tortillas, combos, wraps and rolls, sides and
beverages. Its signature items are Spinach, Artichoke & Mushroom Enchiladas, Grilled Fish Tacos, Smoky Chipotle Chicken
Enchiladas, Mesquite Chicken and Beef Fajitas al Carbon; and the Mixed Grill—with baby back ribs, mesquite-grilled chicken
breast, skirt steak, sautéed shrimp and roasted garlic-herb veggies. Popular varieties of fajitas include the Smokin’ Hot
Habanero Steak Fajitas and the Portobello Mushroom and Asparagus Fajitas. Other favorites include, Shrimp & Crab
Enchiladas and Crispy Flautas. Desserts include Ooey-Gooey-Chewy Sundae, Chevys Flan and Coconut Cajeta and Chiquita
Sunday. Restaurants serve lunch, dinner and a weekend “Fresh Mex” brunch. Full liquor service is available, with seasonal
specials like the limited-time Mango Margarita, as well as a kids’ menu. Menu prices range from $3.99–36.99 for entrées and
$4.99–$13.99 for appetizers. Checks average $11.50.
Menu Development |
Chevy’s introduced its new “El Grande Steak Out.” The line features Carne Asada and Chile Relleno; Steak Fajitas; Fajita
Steak Tostada Salad; Grilled Steak Tacos, two El Machino soft tacos filled with steak, lettuce, pico de gallo, cotija cheese and
chipotle aïoli; and Steak Fajita Nachos, grilled steak and melted Cheddar cheese with refried beans. Customers can add a
soup or salad for 99¢. (Company Website 4/11/07)
Personnel |
Peter Serantoni, V.P. of Menu Development
Fred Wolfe, CEO
Steven Tanner, CFO
Charles Rink, COO
Julie Koenig, V.P. of Marketing
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