RISE - Menu Monitor

Ale House
Headquarters
612 N. Orange Ave. Suite C-6, Jupiter, Florida 33458 USA
Tel: (561)743-2299 Fax: (561)743-7210
www.alehouseinc.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 165,000 150,000 142,000
Company-owned ($000) 165,000 150,000 142,000
Franchised ($000) - - -
U.S. Number of Units 39 38 37
Company-owned 39 38 37
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,150 4,000 4,050
Concept Positioning |
Ale House is a chain of casual-dining, neighborhood pub-style restaurants offering an extensive menu including various
seafood entrées, steaks, pasta, salads and its famous Zingers chicken wings. The privately held restaurant operates 37
restaurants in Florida and one unit in Georgia.
Units are freestanding stucco buildings, ranging in size from 7,800–10,000 sq. ft. and seat 250–350 people. Exteriors feature
brass hardware and green awnings. Its décor includes wooden seating, booths, sports memorabilia, video monitors, nautical
woods, exhibition kitchens and a center island bar. In addition, each site carries the name of its location as part of its own
official name. Units serve lunch and dinner daily.
Jack and Claire Miller founded Ale House in 1988 in Jupiter, FL. While each unit has been created as a single entity, all have a
common ownership and parent Ale House Management oversees the operation. The company has not disclosed future
expansion plans.
Menu Positioning |
Ale House's large, extensive menu of American favorites features appetizers, soups, salads, chicken selections, burgers,
sandwiches, fajitas, steaks, seafood, pasta and desserts. Signature items include its famous Zingers chicken wings, clams on
the half shell, peel and eat shrimp and raw oysters. Entrées include Southwest Bistro Steak Salad, Zinger Salad, Cajun
Burger, Blackened Prime Rib Sandwich, Bahamian Dolphin and Filet Mignon. The casual dining chain also menus a wide
variety of burgers and sandwiches as well as several pasta dishes. Alcohol is served with a selection of more than 75 varieties
of beer along with microbrews and wine. A kids' menu is offered, with standard children's favorites such as chicken fingers,
macaroni & cheese and grilled cheese. Menu prices range from $2.75–$22.99. Checks average $15.15.
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