RISE - Menu Monitor

Cheeseburger in Paradise
Headquarters
2202 N. Westshore Blvd 5th FL, Tampa, Florida 33607 USA
Tel: (813)282-1225 Fax: (813)282-1209
www.cheeseburgerinparadise.com
Ownership: Private
Segment: Full Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 120,000 74,000 42,000
Company-owned ($000) 120,000 74,000 42,000
Franchised ($000) - - -
U.S. Number of Units 38 27 10
Company-owned 38 27 10
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,900 4,000 3,850
Concept Positioning |
Famed singer Jimmy Buffet's song "Cheeseburger in Paradise" was the inspiration for this full-service, casual-dining
restaurant. Aside from its signature burger, the island-themed Cheeseburger in Paradise serves up traditional American
cuisine, fresh fish entrees and house specialties, all prepared with a Caribbean flair. Although the concept draws in a wide
demographic of diners, including families with children, the restaurant is most popular with twenty- and thirty-somethings for its
expansive drink menu, energetic tiki bar, live music, special events and karaoke. Cheeseburger in Paradise is owned by OSI
Restaurant Partners, Inc., which operates all of its units. Cheeseburger in Paradise is a national chain.
Units are freestanding structures located primarily in suburban areas and built in the Key-West style, with a weathered wood
and tin water tower, brightly-painted wood and latticework reminiscent of the Caribbean. Units average 6,500 sq. ft. with
seating for 250. Seating is available in the main dining area, the popular tiki bar and on an outdoor patio at each location. The
interior design features an island décor, with nautical sports items scattered throughout the restaurant. Bright colors of teal and
orange complement an assortment of textures, including weathered woods, sailcloth, thatch, eucalyptus poles, bamboo and
reed board. Tabletops are covered with an assortment of photographs of tropical water scenes.
Cheeseburger in Paradise was founded in 2002. The restaurant is operated by Outback Steakhouse Inc., in partnership with
Margaritaville Holdings Inc. In 2006, Outback Steakhouse announced a company name change to OSI Restaurant Partners,
Inc. The company also announced the launch of new store locations in Delaware, Indiana, Florida and North Carolina.
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