RISE - Menu Monitor

Checkers has signed a franchise agreement to develop 20 new restaurants in Las Vegas. This marks Florida-based Checkers’
first franchise deal in Nevada and is part of the chain’s strategy to expand in the Western states. (QSR Magazine Online
10/4/07)
Personnel |
Enrique Silva, CEO/President
Janette McDugald, CFO
Adam Noyes, V.P. of Purchasing
Adam Noyes, V.P. of Operations
Terri Snyder, E.V.P./ CMO
Ryan Joy, Director of Brand Development
Checkers Drive-In Restaurants Inc. named Enrique “Rick” Silva president and chief executive officer. Previously, Silva served
in several leadership roles for Burger King. (Marketwire.com 2/15/07)
News & Other |
Checkers Drive-In Restaurants Inc. has converted all of its Detroit-area Rally’s Hamburgers to the Checkers banner. The
change in names has been an ongoing process for the company. Rally’s currently represents 44% of the company’s 800 units.
(NRN Daily NewsFax 1/22/07)
Checkers Drive-In is reviewing its $35 million advertising account. The chain recently split with its former advertising agency,
Amalgamated. (OmmaComa.com 6/18/07)
Checkers Drive-In Restaurants plans to keep most branches of its Checkers and Rally’s Hamburgers drive-thru chains open
until midnight or later. Checkers operates and franchises more than 800 twin-lane drive-thrus in 28 states and the District of
Columbia. (NRN Daily NewsFax 6/19/07)
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