RISE - Menu Monitor

Charlie Brown's Steakhouses
Headquarters
1450 Route 22 West, Mountainside, New Jersey 07092 USA
Tel: (908)518-0080 Fax: (908)518-1509
www.charliebrowns.com
Ownership: Private
Segment: Full Service Steak
Chain Brands
Bugaboo Creek Steak House
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 131,250 118,000 107,000
Company-owned ($000) 131,250 118,000 107,000
Franchised ($000) - - -
U.S. Number of Units 55 50 45
Company-owned 55 50 45
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,600 2,500 2,300
Concept Positioning |
Charlie Brown's Steakhouse is a full-service steakhouse chain serving lunch and dinner seven days a week. Located
throughout New Jersey, New York and Pennsylvania, Charlie Brown's is popular for its aged steaks, bountiful salad bar and
extensive wine and beer selection.
Charlie Brown's are freestanding restaurants, usually converted from old restaurants. Units average 6,000–6,500 sq. ft. with
seating for 175 guests in the main dining area and 40 seats in the cocktail lounge area. The decor varies, but common
elements are wood-paneled interiors, working fireplaces and antiques and other objects representing a broad spectrum of
popular 20th century American culture. The result is a casual atmosphere with pub-like ambiance.
In early 1990, 85% of Restaurant Associates was acquired by Kyotaru Co. Ltd., Tokyo, and then in fall 1996, management of
Restaurant Associates reacquired the company. In 1997, the chain was acquired from Restaurant Associates Corp. by Castle
Harlan Partners III for $50.4 million. In 2005, Castle Harlan announced its intent to sell Charlie Brown's to Trimaran Capital
Partners of New York for $140 million.
Menu Positioning |
Charlie Brown’s menu features separate menus for lunch and dinner, featuring appetizers, soups and salads, prime rib, aged
steaks and chops, combos, sides, chicken, ribs and seafood. Its lunch menu features 12 Express lunch items like Pot Roast,
Crispy Chicken Spring Rolls, Chicken Parmigiana Sandwich and Penne Pasta with Grilled Veggies. Popular entrées for dinner
include: Shrimp Pot Stickers—six shrimp and vegetable filled wonton noodles, steamed and served with soy-citrus dipping
sauce; Wild Wild Mushroom Prime Rib—10-oz. boneless prime rib topped with a special blend of wild mushrooms, garlic and
wine; Hibachi Chicken Breast—skinless, boneless breast of chicken marinated in a light herb dressing, served with broccoli;
and Stuffed Flounder—filets stuffed with lump crabmeat and topped with dill butter. A kids’ menu is available. Full liquor
service is available, with a wide variety of beer, wine and spirits. Menu prices range from $3.99–10.99 for lunch; Express lunch
priced at $5.99, and includes entrée and 2 sides, and $3.99–$20.99 for dinner. Checks average $8.25 for lunch and $17 for
dinner.
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