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RISE - Menu Monitor

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<strong>Menu</strong> Positioning |<br />

The menu at Charley's Grilled Subs features grilled sub-style sandwiches for breakfast, lunch and dinner. The chain is known<br />

for its Sirloin CheeseSteaks, Grilled Chicken, Italian Deli Deluxe and Deli Favorites line of sandwiches. Also menued are<br />

soups, salads, specials and combos, fries and beverages. The menu begins with hot breakfast sandwiches that pair egg with<br />

cheese and bacon, ham or sausage. For lunch and dinner, signature menu items include Philly CheeseSteak—steak, grilled<br />

onions and provolone cheese; Steak Italiano—sirloin steak, Genoa salami, provolone cheese, lettuce, tomato and sweet<br />

roasted red pepper sauce; BBQ Cheddar Steak—sirloin steak, grilled onions, tangy BBQ sauce, Cheddar cheese, lettuce and<br />

tomato; and the Ultimate Turkey Club—turkey, ham, bacon, Cheddar cheese, lettuce, tomato and mayonnaise.. Charley’s also<br />

promotes a Fresh & Healthy menu line that includes its Chicken Philly, Chicken Teriyaki, Turkey Breast, Buffalo Chicken and<br />

Veggie Delight sandwiches. No alcohol is served Kids’ meal deals are available. <strong>Menu</strong> prices range from $1.99–$7.29. Checks<br />

average $5.<br />

Personnel |<br />

Chung Zhoe, Director of <strong>Menu</strong> Development<br />

Betsy Berman, Director of Marketing<br />

Kyung Chung, Director of Purchasing<br />

Charley Shin, CEO<br />

Charley Shin, CFO<br />

Mike Link, V.P. of Operations<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

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