RISE - Menu Monitor

Menu Positioning |
Carvel's menu features soft and hard ice cream, available in a cup or a cone, ice cream brownies, truffles, soft drinks,
sherbets, shakes, ice cream sodas, sundaes and its widely popular ice cream cakes. Ice cream drinks include Fizzlers,
Carvelanches, Creammaccinos and Ultimate Thick Shakes. A variety of novelty bulk packages and take-home items, such as
Sundae Dashers and Thinny Thins, are also featured. Classics line of ice cream cakes augments special occasion and
character cakes. Ice cream flavors include vanilla, chocolate and sherbet, and ice cream drink flavors include strawberry,
peach, raspberry, banana, peach and piña colada. Carvel's are also available in more than 8,500 supermarkets nationwide.
Menu prices range from $1.99–$11.99. Checks average $4.98.
Menu Development |
Schlotzky’s Ltd. is testing Carvel and Cinnabon items at two Schlotzky’s restaurants in Austin, TX. The outlets will serve
Carvel’s soft-serve and hand-dipped ice cream flavors in cups, cones, sundaes and shakes. Cinnabon offerings include
Classic Rolls, Caramel Pecanbons, Cinnapacks and Cinnabonstix. The locations will also serve Cinnabon’s CarameLatte
Chills, MochaLatta Chills and Chillattas products. (Company Release 3/29/07; NRN Daily NewsFax 3/30/07)
Carvel Ice Cream rolled out ice cream cupcakes, made with moist yellow cake and soft-serve ice cream. The cupcakes feature
a variety of toppings, such a hard-shell chocolate coating, milk chocolate fudge and rainbow sprinkles. The cupcakes are
available as individual servings or are grouped together to form round or sheet cakes. (Yahoo! Finance 9/7/07)
Franchise Activity |
Schlotzky’s Ltd. was purchased by Focus Brands of Atlanta for an undisclosed amount. Focus, which is owned by Roark
Capital Group, franchises and operates about 1,400 outlets of Carvel Ice Cream, Cinnabon and Seattle’s Best Coffee in the
U.S., Puerto Rico and 31 international countries. Schlotzky’s has 365 franchised and company-owned outlets. (Austin
Business Journal 11/20/06; Atlanta Business- ournal-Constitution 11/21/06; NRN Daily NewsFax 11/21/06; Company Release
11/21/06)
Personnel |
Thom Gilday, CFO
Rich Kamph, V.P. of Purchasing
Gary Bales, President
Lori Peterson, V.P. of Marketing
Stan Dorsey, V.P. Research & Development
News & Other |
FOCUS Brands plans to test co-branded outlets of Cinnabon, Schlotzsky’s and Carvel Ice Cream in three to five corporate
stores this year. If these co-branded units are successful, the company expects to offer the brands to franchisees by late 2007.
Focus operates 365 Schlotzsky’s, 394 Cinnabons and 536 Carvel Ice Cream units nationwide. (QSR Magazine 2/07 p13)
Carvel Ice Cream’s original store, located in New York, might be destroyed by its current owner. Current owner, Abdol Faghihi,
wants to replace it with a restaurant and three retail stores. The new developments might or might not include a Carvel store.
(Associated Press 8/6/07)
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