RISE - Menu Monitor

Carlos O'Kelly's
Headquarters
1877 N. Rock Rd., Wichita, Kansas 67206 USA
Tel: (316)683-2611 Fax: (316)681-2481
www.carlosokellys.com
Ownership: Private
Segment: Full Service Mexican
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 85,500 84,000 79,000
Company-owned ($000) 85,500 84,000 79,000
Franchised ($000) - - -
U.S. Number of Units 49 49 48
Company-owned 49 49 48
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,750 1,725 1,700
Concept Positioning |
Carlos O'Kelly's Mexican Cafe is a full-service, casual-dining restaurant chain featuring authentic Mexican food tailored to the
American palate. Carlos O’Kelly’s features a relaxed, fun, family environment. The restaurants offer traditional and specialty
Mexican fare, including enchiladas, burritos, chimichangas and combination dinners, as well as a dessert menu, featuring
items such as fried ice cream, sopapillas and the Mayan Chocolate Snowball. The restaurant is operated by Sasnak
Management Corp., a privately owned franchisee of Applebee's Neighborhood Grill & Bar. Carlos O’Kelly’s stores are 100%
franchised and located in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Virginia and Wisconsin.
Carlos O’Kelly’s units are mostly freestanding buildings averaging 7,000 sq. ft. The upbeat setting features a ranch-style
exterior with green neon highlighting the signage, along with a colorful and bright interior design that includes a prominent bar
area.
The first Carlos O’Kelly’s opened in 1988 in Cedar Rapids, IA. No long-term expansion plans have been disclosed.
Menu Positioning |
Carlos O'Kelly's is open for lunch and dinner. The menu features a variety of both traditional and contemporary versions of
Mexican cuisine. Appetizers include Chili Con Queso, Naked Nachos Grande and Fajita Cheese Crisps. Signature items
include Chicken Picado, Enchilada de Monterrey, Margarita Chicken Fajitas, Navajo Tacos and Pasta Diablo. Other menu
items include burgers, salads, tostadas and various entrée combinations, as well as side items, such as rice, beans and
guacamole. The restaurant’s dessert menu includes Fried Ice Cream, Sopapillas and the Mayan Chocolate Snowball. There
are also food special offerings throughout the year. Alcoholic beverages served include various types of margaritas, and nonalcoholic
beverages include soda, hot and iced tea and lemonade. Both healthy and kid’s menus are available, as well as
various catering options. Menu prices range from $1.99–$12.99. Checks average $16.87.
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