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RISE - Menu Monitor

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Carl’s Jr. will introduce its Patty Melt Burger, a charbroiled beef patty with grilled onions and American cheese between grilled<br />

rye bread. The burger will be sold at participating Carl’s Jr. restaurants in single ($2.89), double ($3.89) and Six Dollar Burger<br />

($4.59) varieties. (Yahoo! Finance 8/22/07)<br />

Carl’s Jr. introduced its Patty Melt for a limited time. The sandwich features a charbroiled beef patty with grilled onions and<br />

American cheese on grilled rye bread. It is priced at $2.89 for a single, $3.89 for a double and $4.59 for a Six Dollar Burger<br />

version. (Nation’s Restaurant News 9/10/07)<br />

Carl’s Jr. has announced the return of the Portobello Mushroom Six Dollar Burger to its menu. The limited-time addition to the<br />

chain’s Six Dollar Burger line features sliced portobello mushrooms sautéed with garlic and parsley, “five-star” mushroom<br />

sauce, a charbroiled 100% Angus beef patty, melted Swiss cheese, sliced red onion, tomato, and lettuce, all on a seeded bun.<br />

The burger, introduced in 2005, will sell for $4.89 each and $6.89 as part of a combo meal at participating restaurants. (Carl’s<br />

Jr. Press Release 10/31/07)<br />

CKE Restaurants Inc. now says its Carl’s Jr. and Hardee’s chains will be trans fat-free by the end of 2008. The company had<br />

slated the transition to canola oil in all its restaurants for early 2008, but says many restaurants require more time due to<br />

operational issues. (QSRmagazine.com 11/26/07)<br />

Franchise Activity |<br />

Pizza Patrón has inked a two-year, 40-unit development deal with a franchisee group owned by the LeVeckes—grandchildren<br />

of Carl’s Jr. founder Carl Karcher. The family-owned group already operates eight Pizza Patrón units in its market territory of<br />

Arizona. Pizza Patrón also has another 40 new units under development. The Dallas-based chain, which caters to a<br />

predominantly Hispanic customer base, currently operates 65 locations. (NRN.com 11/14/06)<br />

Carl’s Jr. opened a new location in Tucson, AZ, on June 19. MJKL Enterprises LLC, Arizona’s largest Carl’s Jr. franchisee,<br />

opened the unit with an indoor playground, teller machine and drive-thru. MJKL Enterprises is owned by the grandchildren of<br />

the chain’s founder. (Azstarnet.com 6/20/07)<br />

International Activities |<br />

Carl’s Jr. opened a unit in Kuala Lumpur, Malaysia, on July 23. It is the first in Malaysia and the fifth of 25 company<br />

restaurants that will be opened over the next six years as part of a franchise agreement with Aspac F&B SDN, BHD.<br />

(Company Release 8/7/07)<br />

Technology |<br />

Carl’s Jr. franchisee Star Chasers Oklahoma has installed touchscreen kiosks in 31 of its 39 restaurants in Oklahoma and<br />

Wichita Falls, TX. The kiosks include the entire menu on a colorful, animated touchscreen, offering diners the chance to<br />

customize their order and pay with cash or credit card. The technology will provide customers with shorter lines and more<br />

freedom when placing an order. CKE Restaurants Inc., parent of Carl’s Jr., plans to launch other test locations in California<br />

later this year. Other chains experimenting with the technology include Jack in the Box, Burger King and McDonald’s.<br />

(NewsOK.com 10/6/07)<br />

Personnel |<br />

Andrew F. Puzder, CEO/President<br />

Theodore Abajian, CFO<br />

Amir Siddiqi, COO<br />

Brad R. Haley, V.P. of Marketing<br />

Bruce Frazer, S.V.P. of <strong>Menu</strong> Development<br />

John Dunion, E.V.P. of Supply Chain<br />

News & Other |<br />

Carl’s Jr. reported for the third quarter same store sales increased 6.2%. (Company Release 11/15/06)<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

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