RISE - Menu Monitor

Expansion Plans |
Abuelo’s Mexican Food Embassy will continue to expand throughout the Southeast and Midwest. The company’s first Virginia
location opened last week and its first Florida location is slated to open in early 2007. Deals are also set for openings in Ohio,
Wisconsin, Tennessee and Virginia in 2007. (Company Release 11/16/06)
Abuelo’s plans to open two more units this year and a second Florida location in Kissimmee in early 2008. One of the two units
will be opened in Chattanooga, TN, and the other in Chesapeake, VA, with opening planned for late 2007. (Company Release
5/29/07)
Abuelo’s Mexican Food Embassy is planning additional national expansion, including openings in Florida, Tennessee and
Virginia by late 2007. A second Florida location will be added in early 2008. The company is focusing on infiltrating prime
markets and staffing new stores with quality operators. (Yahoo! Finance 5/29/05)
Menu Development |
Abuelo’s Mexican Food Embassy added Enchiladas de Cozumel to its menu. The item features three tortillas stuffed with fresh
avocado and covered with a white wine sauce, shrimps, scallops, mushrooms, spinach and peppers. (Company Website)
Abuelo’s is converting to a cooking oil with no trans fats. The switch is expected to be completed systemwide by early August.
The trans-fat-free oil will be used to cook tortilla chips, French fries, burritos, taco shells and chicken strips. (Nrn.com 7/17/07)
Abuelo’s added a Mexican 2 Step dish to its lunch menu, featuring one beef enchilada, one chicken enchilada, one beef and
bean tostada, Mexican rice, refried beans and two sopapillas with honey syrup. The special is only offered from 11 a.m. to 3
p.m. for $9.99. (Company Release 8/13/07)
Abuelo’s premiered its Mojito Chef’s Features of wood-grilled dishes that have been triple-basted with mojito glaze and topped
with citrus salsa. These include Mojito Chicken, Mojito Shrimp and Mojito Salmon. (Company Website)
Personnel |
Luis Sanchez, Executive Chef
Pat Herring, Controller
Dirk Rambo, S.V.P. of Operations
James Young, CEO
Renee Underwood, V.P. of Marketing
Larry Pearson, V.P of Purchasing
Abuelo’s Mexican Food Embassy hired Renee Underwood as vice president of marketing. Previously, Underwood served as
vice president of marketing for United Supermarkets Inc. (NRN Daily NewsFax 2/7/07)
News & Other |
Abuelo’s is celebrating Grandparents’ Day on September 9. The restaurant will offer a coupon book worth more than $100 to
all grandparents who visit the restaurant. (Company Website 9/4/07)
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