RISE - Menu Monitor

Caribou Coffee
Headquarters
3900 Lake Breeze Ave. North, Brooklyn Center, Minnesota 55429 USA
Tel: (763)592-2200 Fax: (763)592-2300
www.caribou-coffee.com
Ownership: Public
Segment: Limited Service Coffee/Beverage
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 248,000 220,000 170,000
Company-owned ($000) 236,000 220,000 170,000
Franchised ($000) 12,000 - -
U.S. Number of Units 464 385 305
Company-owned 440 385 305
Franchised 24 - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 615 625 605
Concept Positioning |
Caribou Coffee Company is a limited-service coffeehouse chain that specializes in high-quality, gourmet coffee and espressobased
drinks as well as specialty teas and baked goods. The chain is owned by Arcapita Inc., which also operates Church’s
Chicken. The company operates 464 Caribou units across the U.S., 24 of which are franchised.
Units range from 1,600-2,000 sq. ft. with seating for 25-40 people. Caribou’s Alaskan lodge theme features comfortable
couches, fireplaces, granite counter tops, slate and pine floors, and pine millwork to create “a neighborhood gathering place”
for coffee and fresh baked goods. Each store has its own personality with local amenities and features free Wi-Fi service.
Kiosks average 250-500 sq. ft. and operate in shopping centers and several supermarket chains: Byerly’s, Lund’s and
Heinen’s in Cleveland. All units operate in densely populated urban and suburban areas.
Caribou Coffee first opened in 1992 in Edina, MN, by John and Kim Puckett. In 2000, the chain was acquired by international
investment firm Arcapita Inc. With a focus on rapid growth, Caribou has over 475 units. The company has also grown bean
coffee sales in supermarkets, mass merchandisers and club stores—including Target, Sam’s Club and Costco.
Menu Positioning |
Caribou Coffee is open for breakfast, lunch and dinner and features regular and specialty hot and cold coffee drinks, espresso
drinks, premium baked goods, pastries and gourmet whole bean coffees. Caribou offers 22 unique coffee varieties and blends,
ranging from light to dark roasts, coffee-of-the-day and branded specialty drinks. Caribou Coolers, available in vanilla,
chocolate, espresso and caramel, are a popular alternative to hot coffee drinks. Other popular warm beverages include Mint
Condition, Caramel High Rise, White Berry and Turtle Mocha. In addition, Caribou also offers a variety of seasonal drinks.
Premium teas and fruit smoothies are also available. Food items consist of muffins, scones, croissants, danishes, cookies and
brownies. Menu prices range from $1.60–$5.95.. Checks average $4.
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