RISE - Menu Monitor

Abuelo's Mexican Food Embassy
Headquarters
2575 South Loop 289, Lubbock, Texas 79423 USA
Tel: (806)785-8686 Fax: (806)785-8866
www.abuelos.com
Ownership: Private
Segment: Full Service Mexican
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 107,400 84,000 66,000
Company-owned ($000) 107,400 84,000 66,000
Franchised ($000) - - -
U.S. Number of Units 37 29 22
Company-owned 37 29 22
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,500 3,500 3,600
Concept Positioning |
Abuelo's Mexican Food Embassy is a full-service, Mexican cuisine restaurant chain. A privately held company, Abuelo’s
Mexican Food Embassy offers an impressive Mexican courtyard experience for guest to provide a “special occasion”
atmosphere for a casual dining price. Offering an extensive menu of fine dining and upscale Tex-Mex food selections,
Abuelo’s has become known for its distinctive Mexican dishes. The current units are company owned with locations operating
in 15 states throughout the U.S.
Abuelo’s prefers locations near or around retail malls and business centers. Restaurants average 8,000 sq. ft. with seating for
up to 250. Restaurant décor features lush, tropical greenery. Walls are adorned with hand-painted murals that interpret classic
murals from famous Mexican muralists such as Diego Rivera, Jose Clemente Orozco and David Alfaro Siquieros. Handcarved
statues are also prominent at all restaurants, as is an open-air courtyard that features a water fountain and several lifesize
statues providing a romantic background and old Mexico feel. The chain offers dine-in, table delivery, catering and Party
Pak delivery from some locations
Founded in 1989 by James Young and Charles Anderson, Abuelo's Mexican Food Embassy opened its first location in
Amarillo, TX. Expansion will continue in the Southeast and Midwest. Florida and Virginia have been identified as the latest
growth markets for the chain. Additional deals are also in the works for new sites in Ohio, Tennessee and Wisconsin.
Menu Positioning |
Abuelo’s Mexican Food Embassy is open for lunch and dinner, seven days a week. Its core menu features appetizers, dips,
salads, soups, platters and combinations, enchiladas, enchiladas, platters and combinations served with a choice of papas
con chile or Mexican rice and a side of refried beans. Open for lunch and dinner, the menu features a mixture of authentic
Mexican specialties and traditional Tex-Mex favorites. Signature items include House Specials such as Pechuga Con
Calabaza, Steak Bamderillas, Tilapia Vercruz, Pescado Guerro and Salmon San Carlos. Popular dessert Popular dessert
items include flan, margarita pie with tequila sauce and specialty coffees. Alcoholic beverages include beer, wine, margarita
and several specialty cocktails. Kids and senior menus are available. Menu prices range from $14.98–$27.94. Checks average
$10.
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