RISE - Menu Monitor

Capital Grille, The
Headquarters
5900 Lake Ellenor Dr, Orlando, Florida 32809 USA
Tel: (407)245-4000 Fax: (407)245-5389
www.thecapitalgrille.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 204,198 165,200 131,208
Company-owned ($000) 204,198 165,200 131,208
Franchised ($000) - - -
U.S. Number of Units 26 23 20
Company-owned 26 23 20
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 8,193 7,750 7,197
Concept Positioning |
The Capital Grille is a fine-dining upscale steak concept offering quality food in a relaxed, elegant setting. The restaurant
specializes in aged steaks and an extensive wine list. Darden Restaurants, Inc. owns the restaurant chain.
Units are freestanding and average 7,000–8,500 sq. ft. with seating for 180–200 guests. Private dining accommodations for up
to 30 guests are featured at all locations and offer à la carte or customized menus. Appealing to a more affluent, upscale
market, restaurants features coffered ceilings, mahogany millwork and custom lighting as well as Oriental rugs, marble and
hardwood floors, polished brass and beveled glass.
The concept was developed by Bugaboo Creek Steakhouse and is now owned by RARE Hospitality International after they
acquired Bugaboo Creek in 1996.
Menu Positioning |
The Capital Grille's menu features an extensive selection of American fare, particularly grilled steaks and chops for lunch and
dinner. Its lunch menu features appetizers, soups, salads, sandwiches and luncheon entrées. The dinner menu features
appetizers, soups, salads, main courses, seafood, sides and desserts. Signature items include on-premise dry-aged steaks
such as the 24-oz. Signature Porterhouse and Grille’s Sliced Filet. Other menu items include lamb and veal chops, a variety of
fresh grilled seafood and chicken and broiled lobster. Sides range from potatoes to asparagus with hollandaise sauce.
Appetizers include pan-fried calamari, a cold shellfish platter and beluga caviar. The desserts are crème brulée and flourless
chocolate espresso cake. Full bar service is available, and restaurants feature an extensive wine list with more than 300
selections. Menu prices range from $4.95–$22.95 for lunch and $4.95–$35.95 for dinner. Checks average $60.
Expansion Plans |
Capital Grille opened new units in Indianapolis and Pittsburgh. (Company Release 8/16/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
113