RISE - Menu Monitor

Menu Positioning |
California Pizza Kitchen is open for lunch and dinner, featuring appetizers, soups, salads, pizzas, pastas, focaccia
sandwiches, desserts and beverages. The chain's signature item are its thin-crust, individual-sized pizzas with variety of
toppings. Offerings include Original BBQ Chicken (its bestseller), Original Thai Chicken, Carne Asada, Grilled Garlic Shrimp,
Rosemary Chicken-Potato, BLT, Vegetarian, Jamaican Jerk Chicken, Tandoori Chicken, Mushroom Pepperoni Sausage,
Pepperoni Pomodoro, Greek, and Quattro Formaggi (four-cheese). The menu also features appetizers, such as Lettuce Wraps
and Hawaiian Poke Martini; creative salads, such as Waldorf Chicken Salad, Grilled Vegetable Salad and Thai Crunch Salad;,
pasta,,such as Chicken-Tequila Fettuccine, Grilled Sausage & Pepper Penne and Thai Curry Noodles; and desserts. CPK also
offers a breakfast line at its ASAP locations. Breakfast selections include Warm Apple Pie Pizza, Florentine Pizza and
Applewood-Smoked Bacon & Italian Sausage Pizza. Full liquor service is available in most locations. Menu prices range from
$4.79-$15.49. Checks average $12.
Expansion Plans |
California Pizza Kitchen Inc. opened its first Wisconsin restaurant on November 7. The new unit is located in the Bayshore
Town Center and will offer curbside service. It will also serve all of the restaurants favorites including five new menu items:
Chicken Marsala, Chicken Milanese, Mango Tandoori Chicken Pizza, Chicken Piccata and the Steakhouse Chopped Salad.
(Company Release 11/7/06)
California Pizza Kitchen opened a new restaurant in Vista, CA, on November 14. The unit is located on the corner of West
Vista Way and Vista Village Drive. (Company Release 11/14/06)
California Pizza Kitchen Inc. opened its seventh San Diego location on November 27. The unit is located at the Otay Ranch
Town Center in Chula Vista. (Company Release 11/27/06)
California Pizza Kitchen Inc. opened its second Florida location in Coconut Point in Estero. The unit opened on December 4.
(Company Release 12/4/06)
California Pizza Kitchen opened its fourth Hawaii location in Waikiki on December 11. The restaurant offers a full bar and its
traditional menu. (Company Release 12/11/06)
California Pizza Kitchen opened an ASAP restaurant in Sherman Oaks, CA, on December 23. The new unit is located in the
Fashion Square Mall. (Company Release 12/23/06)
California Pizza Kitchen is opening its first ASAP outlet in Hawaii. The restaurant was slated to open in mid-January at the
Kailua Town Center on Oahu and its menu will be similar to those of the chain’s four full-service outlets in Oahu but with a
smaller assortment of pizza choices, a 14-in. diameter pizza not found in full-service locations, and expanded lines of
sandwiches and soups. CPK currently has 24 ASAP units nationwide, some franchised and some company-owned
(HonoluluAdvertiser.com 12/21/06)
California Pizza Kitchen opened its second ASAP concept restaurant in Anaheim, CA, on January 22. The unit is located in the
Stadium Towers. (Company Release 1/22/07)
California Pizza Kitchen opened its first ASAP location in Hawaii on January 29. The unit is located in the Kailua Town Center.
(Company Release 1/29/07)
California Pizza Kitchen opened a new unit in San Francisco on March 12. The location will offer all of the chain’s menu items,
including five new dishes: Chicken Milanese, Mango Tandoori Chicken Pizza, Chicken Marsala, Chicken Piccata and
Steakhouse Chopped Salad. (Company Release 3/12/07).
California Pizza Kitchen opened its second Austin, TX, location on March 19. The restaurant is located next to Macy’s at the
Domain Shopping Plaza. (Company Release 3/19/07)
California Pizza Kitchen plans to open 16–18 new full-service corporate outlets in 2007. The company also expects to open
four franchised locations, four new CPK ASAP restaurants and one new LA Food Show outlet. (Company Release 2/15/07)
California Pizza Kitchen opened a new restaurant in Coral Gables, FL, on April 2. The unit is located on Miracle Mile.
(Company Release 4/2/07)
California Pizza Kitchen opened a new unit in midtown Manhattan on May 15. The restaurant is located on Park Avenue and
offers all of California Pizza Kitchen’s traditional menu items and a full bar with a wide selection of wines and more than 40
specialty drinks. (Company Release 5/15/07)
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