RISE - Menu Monitor

Burger King introduced the Limo Cheeseburger on April 4 in the United Arab Emirates. It is the nation’s first “long” burger,
featuring three beef patties covered in cheese. The item is available for a limited time. (albawaba.com 4/12/07)
Burger King Holdings Inc. plans to open as many as 250 new stores in Asia in the next five years. Burger King currently has
700 units across the Asia-Pacific region, including four in Hong Kong and nine in China, with 90% of the units franchised.
(Qsrweb.com 6/8/07)
Burger King plans to return to the Japanese market after being away for six years. The company opened a unit in Shinjuku
Ward, Tokyo, on June 8 and a second outlet is scheduled to open in Ikebukuro, Toshima Ward, on June 22. Six more will be
added in and around the capital by the end of next March. (Japantimes.co.jp 6/7/07)
Burger King will expand its units in China to 300 in five years from its current 12. The company is planning aggressive growth
in the area to better compete with McDonald’s and KFC. (Forbes.com 6/10/07)
Burger King projects that 80% of its future growth will come from international expansion. The fast-service chain’s worldwide
net-growth goal is to add between 300 and 400 units annually, with restaurant sales averaging $1.5 million. Europe, the Middle
East and Latin America are the current international targets, although Burger King also plans to begin opening units in Asia in
the next few years. Burger King has 11,200 restaurants in the U.S. and 65 countries and U.S. territories worldwide.
Approximately 90% of the company’s restaurants are franchised. (Nation’s Restaurant News Online 7/11/07)
Technology |
Burger King launched an interactive website encouraging people to be “Simpsonized” in preparation for the release of “The
Simpsons Movie,” opening July 27. The site allows people to alter digital photos of themselves to yellow, Simpson-like
characters and customize them with body types, hairstyles and accessories. In addition, the chain plans to sponsor a traveling
“Simpsonizer” photo booth in July and August that allows participants to step into a photo booth and print their transformed
photo, send it to a mobile phone or send it as an e-card. (Bizjournals.com 7/16/07)
Burger King Corp. teamed with Seattle-based mobile content provider Mobliss Inc. to create downloadable games on cell
phones featuring Burger King-branded content. The first game will feature players competing for the role of the King’s protégé
by facing challenges and progressing in a Burger King-themed city. Advanced levels can be unlocked where participants face
more difficult challenges. Burger King plans to promote the game through in-store packaging and signage. The games will be
available for purchase through Sprint, AT&T, U.S. Cellular, Verizon, Alltel and T-Mobile in the spring of 2008. (Company
Release 10/5/07)
Personnel |
Dave Gagnon, S.V.P. of Operations
John Chidsey, CEO
Ben Wells, CFO
Russ Klein, CMO
Burger King Corp. promoted Mike Kappitt to Senior Vice President of Global Business Intelligence and Strategy; Jonathan
Fitzpatrick to Senior Vice President of Development and Franchising; John Reckert to Senior Vice President of Global
Operations Research and Development; and Chris Anderson to Senior Vice President of Finance. Previously, Kappitt served
as Vice President of Consumer Insights and Performance Analysis for the company; Fitzpatrick previously served as Vice
President of Information Technology; Reckert most recently was responsible for the rollout of new kitchen technology; and
Anderson’s responsibilities have expanded to include oversight of risk management, credit and collections, and franchise
finance. (Company Release 7/25/07)
Burger King Holdings Inc. promoted Julio Ramirez to executive vice president of global operations. Previously, Ramirez served
as president of Burger King’s Latin America division. (Nation’s Restaurant News 10/9/07)
Burger King Corp. appointed Armando Jacomino as president of the Latin America region on November 6. Jacomino, who
started with Burger King as a crew member in Miami in 1970, most recently served as vice president of operations, training
and Mexico development for the Latin American region. He replaces Julio Ramirez, who was promoted to executive vice
president of global operations. (QSRmagazine.com 11/06/07)
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