RISE - Menu Monitor

Bugaboo Creek Steak House
Headquarters
1450 Route 22 West, Mountainside, New Jersey 07092 USA
Tel: (908)518-1800 Fax: (908)518-1509
www.bugaboocreeksteakhouse.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 109,824 97,300 95,091
Company-owned ($000) 109,824 97,300 95,091
Franchised ($000) - - -
U.S. Number of Units 31 31 28
Company-owned 31 31 28
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,485 3,435 3,617
Concept Positioning |
Bugaboo Creek Steakhouse is a casual-dining concept with a friendly, relaxed atmosphere. The full-service chain has created
its unique positioning within the steak sector through the use of electronically animated wildlife characters that unexpectedly
come to life and tell tales of Bugaboo Creek. The characters are trademarked and include Moxie the Moose, Bill the Buffalo
and Timber the Tree. This format of moderately priced meals and laid-back atmosphere attracts a great number of families
with children. Bugaboo operates both company-owned and franchised units in the Northeast, Southeast and Mid-Atlantic
states of the U.S.
All units are freestanding and are large, ranging in size from 8,500–11,000 sq. ft. with seating for 270–325. Designed to
resemble a Canadian Rocky Mountain lodge, decor includes wildlife photos, hunting trophies, fly fishing and other sports
equipment, including skis, snow shoes, etc.
Bugaboo Creek began operations in 1990. It made its initial public offering in 1994. In mid-1996, the company was acquired by
RARE Hospitality International, Inc. In February 2007, RARE announced the sale of Bugaboo Creek to Bugaboo Creek
Acquisition LLC, a wholly-owned subsidiary of Charlie Brown’s Acquisition Corp., for $28 million. Charlie Brown’s Acquisition is
owned by private equity firm Trimaran Capital Partners. The transaction is expected to be finalized during the third quarter of
2007.
Menu Positioning |
Bugaboo Creek promotes “Canadian Flavor From the Rockies” with separate lunch and dinner menus that feature appetizers,
specials, sandwiches, burgers, steaks, combo platters, seafood, salads, pasta, sides, desserts and beverages. Signature
menu items include seasoned steaks such as the Lodge Filet, Timber Creek Sirloin Steak and Honey Pepper Ribeye, classic
prime rib, spit-roasted chicken, barbecue ribs, grilled salmon and trout, fresh fish and beer-marinated hamburgers. Appetizers
include Canadian Cheese Spinach Dip, BBQ Chicken Nachos, Bear Trap Quesadillas and Baked Onion ‘N’ Ale Soup.
Bugaboo’s specialty drink menu features creative cocktails such as the 1800 Avalanche Margarita and the Rocky Mountain
Mudslide. A kids’ menu is also available. Menu prices range from $2.79–$12.99 for lunch and $2.75–$19.49 for dinner. Checks
average $16.
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