RISE - Menu Monitor

Buffalo Wild Wings Grill & Bar
Headquarters
1600 Utica Ave South Suite 700, Minneapolis, Minnesota 55416 USA
Tel: (952)593-9943 Fax: (952)593-9787
www.buffalowildwings.com
Ownership: Public
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 869,047 656,490 511,396
Company-owned ($000) 247,150 185,823 152,221
Franchised ($000) 621,897 470,667 359,175
U.S. Number of Units 429 370 306
Company-owned 139 122 103
Franchised 290 248 203
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,150 1,980 1,909
Concept Positioning |
Buffalo Wild Wings is a family-friendly casual-dining chain specializing in authentic Buffalo wings and 12 signature sauces.
The restaurant began as a chain of college hangouts and has evolved into a sports-themed concept offering an assortment of
burgers, sandwiches, salads and wings for lunch and dinner. A modified full-service format, with orders taken at the counter,
helps to keep prices down. There are currently over 450 company-owned and franchised locations in 37 states.
Units are freestanding and average 6,000 sq. ft. with seating for 240. The chain upgraded the décor in 2004 to incorporate a
lounge, carryout area, audiovisual systems and a contemporary atmosphere. The lounge seats 32 people and features
banquette seating and high-top tables. The restaurant also added more video games and a ticker board displaying menu
specialties, sports scores and Buffalo Wild Wings’ stock price.
Jim Disbrow and Scott Lowery opened the first unit at Ohio State University in Columbus, OH, in 1982. Originally marketed to
college students, the concept has achieved growth in recent years by marketing to families and workers. The chain is
extending its reach nationwide, with several area development agreements to open new franchised units in Arizona, California,
Nevada, New York, Oregon and South Carolina.
Menu Positioning |
Buffalo Wild Wings' menu features Buffalo-style chicken wings, appetizers, burgers, sandwiches, salads and desserts for lunch
and dinner. Popular items are the Buffalo Wings and Buffalitos, a flour tortilla stuffed with chicken or chili, veggies and a
signature sauce. The chain has expanded its line of signature wing sauces to include Parmesan-Garlic, Honey BBQ, Asian
Zing and Mango Habanero. Sandwiches include the Buffalo Ranch Chicken and BBQ Bacon Chicken sandwiches. Appetizers
include mozzarella sticks, mini corn dogs and chicken tenders. Alcoholic beverages are available. A kids’ menu is available.
Takeout and catering services are offered. Prices range from $3.99-$13.99 and checks average $10.
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