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An Introduction to Design Thinking - Intranet EBC

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<strong>An</strong> <strong>Introduction</strong> <strong>to</strong> <strong>Design</strong> <strong>Thinking</strong><br />

Corey Ford<br />

cford@stanford.edu


TODAY<br />

-What is <strong>Design</strong> <strong>Thinking</strong>?<br />

-Experience a <strong>Design</strong> Project<br />

-Questions/Tour<br />

Corey Ford<br />

cford@stanford.edu<br />

2


Corey Ford<br />

cford@stanford.edu<br />

what is design?


Corey Ford<br />

cford@stanford.edu<br />

DESIGN IS NOT AESTHETIC


Corey Ford<br />

cford@stanford.edu<br />

DESIGN IS NOT AN EVENT


Corey Ford<br />

cford@stanford.edu<br />

DESIGN IS NOT A PRODUCT


Corey Ford<br />

cford@stanford.edu<br />

DESIGN IS NOT AN EXPERIENCE


collaborate<br />

accept<br />

iterate<br />

EMPATHY<br />

synthesize<br />

DESIGN IS A PROCESS...<br />

TEST<br />

DEFINE<br />

show<br />

s<strong>to</strong>ke<br />

PROTOTYPE<br />

IDEATE<br />

Corey Ford<br />

cford@stanford.edu<br />

select


...WITH VARIOUS VISUALIZATIONS.<br />

collaborate<br />

accept<br />

iterate<br />

EMPATHY<br />

synthesize<br />

TEST<br />

DEFINE<br />

show<br />

s<strong>to</strong>ke<br />

PROTOTYPE<br />

IDEATE<br />

Corey Ford<br />

cford@stanford.edu<br />

select


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu<br />

...USING THESE MINDSETS.


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


collaborate<br />

accept<br />

<strong>Design</strong><br />

iterate<br />

EMPATHY<br />

Process<br />

synthesize<br />

TEST<br />

DEFINE<br />

show<br />

s<strong>to</strong>ke<br />

PROTOTYPE<br />

IDEATE<br />

Corey Ford<br />

cford@stanford.edu<br />

select


Corey Ford<br />

cford@stanford.edu<br />

what is THE d.school?


Corey Ford<br />

cford@stanford.edu


DESIGN!<br />

design thinking!<br />

individuals!<br />

teams!<br />

products!<br />

experiences!<br />

eng!<br />

art!<br />

tech!<br />

biz!<br />

human!<br />

Corey Ford<br />

cford@stanford.edu


Innovations!<br />

Innova<strong>to</strong>rs!<br />

individuals!<br />

teams!<br />

organizations!<br />

Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


collaborate<br />

accept<br />

iterate<br />

EMPATHY<br />

synthesize<br />

TEST<br />

DEFINE<br />

+<br />

show<br />

s<strong>to</strong>ke<br />

PROTOTYPE<br />

IDEATE<br />

select<br />

Corey Ford<br />

cford@stanford.edu


collaborate<br />

accept<br />

iterate<br />

EMPATHY<br />

synthesize<br />

show<br />

TEST<br />

DEFINE<br />

s<strong>to</strong>ke<br />

+<br />

SOCIAL<br />

ENTREPRENEURSHIP<br />

PROTOTYPE<br />

IDEATE<br />

select<br />

Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu<br />

What Is This?


Corey Ford<br />

cford@stanford.edu


Corey Ford<br />

cford@stanford.edu


collaborate<br />

accept<br />

iterate<br />

EMPATHY<br />

synthesize<br />

DESIGN IS A PROCESS...<br />

TEST<br />

DEFINE<br />

show<br />

s<strong>to</strong>ke<br />

PROTOTYPE<br />

IDEATE<br />

Corey Ford<br />

cford@stanford.edu<br />

select


Corey Ford<br />

cford@stanford.edu<br />

...USING THESE MINDSETS.


ENOUGH<br />

TALK...<br />

...LEt’s EXPERIENCE<br />

DESIGN THINKING!<br />

Corey Ford<br />

cford@stanford.edu


<strong>An</strong> <strong>Introduction</strong> <strong>to</strong> <strong>Design</strong> <strong>Thinking</strong>?<br />

Corey Ford<br />

cford@stanford.edu

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