Business Opportunity Magazine

BUSINESS
opportunity.com
Vol.1 No. 1
The Industry's Leading Business Opportunity - Distributorship - Licensee - Franchise Matching Specialists
so you want
to become an
entrepreneur?
Start hanging out
with one
business card TRICKS
Make that powerful
first impression
social media
Make the most out of
the power of sharing
PLUS: MARKETING TIPS FOR YOUR BUSINESS - TODAY
BusinessOpportunity.com
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video
Richard Branson on Taking Risk
“
Dream big by setting
yourself seemingly
impossible challenges
that you then have to
catch up with.
“
START YOUR OWN BUSINESS
We’ve compiled things you need to know to equip
you on your journey to starting your own business
Content
4
Want to Be an Entrepreneur?
REGULAR SECTIONS
7
Work-from-Home Productivity
10
Business news
8
13
14
Marketing Tips You Can Employ
Today
Business Card Basics
Which Social Media Platforms
Drive Consumer Action
the Most?
11
Opportunity focus
Published By:
The Brickell Media Group, LLC
Brickell Bay Dr. Suite #1607
Miami, FL 33131 Tel: (917) 331.6001
Copyright, 2013,
BusinessOpportunity.com
All rights reserved. Reproduction in
whole or part is forbidden. Proudly Made
in the U.S.A.
BusinessOpportunity.com
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3

WANT TO
BECOME AN ENTREPRENEUR?
You May Want to Hang Out
with One First!
Written by Kathleen C Lanza
If there’s one thing that buying a business opportunity, franchise or any
other proven business model has in its favor, it’s the fact that you’re
surrounded, or at the very least have access to, other entrepreneurs
who have some knowledge you might want and need and that they are
willing to share. Maybe it’s no wonder then that going the establishedtrack-record
route has so much appeal for so many.
According to a new Kauffman Foundation study, that’s not surprising. In
fact, its primary contention is that entrepreneurship is at the very least
somewhat “contagious.” That’s right, the study’s authors write, “The entrepreneurial
instinct is, like many human behaviors, imitative. “
Citing many instances where humans become heavily influenced by what
they observe others doing as the basic premise behind their theory, it
turns out that there is a strong statistical likelihood that you’re more likely
to become an entrepreneur if you know one. Observe others doing what
you’d like to be doing successfully, the authors say, and odds are tipped in
your favor that you’re an entrepreneur in the making.
“While we can’t determine specific causality, the association between
knowing an entrepreneur and being one was significant and large,” the
study found. Additionally and perhaps even more interestingly, men were
more likely than women to become entrepreneurs if they knew entrepreneurs.
All of this speaks to a concept that we here at BusinessOpportunity.com
have driven home many times before…having a mentor when you’re
starting out in business—someone who’s been there, done that—is really
important. But the expert advice that a mentor can provide is only
one of the many benefits that can come from making a concerted effort
to seek help from those who have walked the walk.
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BusinessOpportunity.com

Here are some others to consider:
They’ll Tell It to You Straight
Buying a home-based or other business opportunity or small business
is never smooth sailing at first, and having someone there to
tell you when you’re doing things the hard way or the wrong way
can save you a lot of time and money. Sometimes we don’t always
want to hear what we need to, but in business it’s crucial to remain
open, especially when the counselor is someone you respect and
know you can trust.
They Know the People You’ll Want
and Need to Know
Networking is a crucial part of startup and overall business opportunity
or other small business ownership success, whether it’s to find
the right partners, vendors, consultants or even experts to round
out your team. Mentors who already have been successful in business
for themselves have the contacts ready-made that you may
very well want and need to get things going and keep growing over
time.
Sometimes we don’t
always want to hear
what we need to, but in
business it’s crucial to
remain open
They May Offer a Complementary
Skill Set
No two entrepreneurs are exactly alike, so chances are that your
small business mentor will have some expertise and innate skills
that you simply don’t. When you’re looking for the right one, that
may be something you want to consider. Looking for someone who
isn’t just like you may be a plus. Combined you may just make an
unbeatable team, and finally….
CLICK HERE TO READ
BusinessOpportunity.com
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14
A BUSINESS OPPORTUNITY
THIS IS THE STORY
OF BILL — YOUR
AVERAGE KIND OF
GUY — AND HOW
HIS WIFE AND
KIDS BECAME HIS
BIGGEST FANS.
Click here to see what
got Bill so excited...
Isn't it about time
you took action
to secure your
financial future?
www.mainstreetmagazines.com

Work-from-
Home
Productivity
First, Get Out of
Your Jammies!
Written by Kathleen C Lanza
WORK-FROM-HOME
While wearing whatever
you want is
certainly a perk that
many owners of
work-at-home business opportunities
and other small businesses
enjoy, it may not be such
a good idea to make wearing
your jammies a habit. That’s according
to expert advice from Jason
Fried and David Heinemeier
Hansson, authors of a new book,
Remote: Office Not Required,
that highlights both the challenges
and unexpected benefits
of the growing work-from-home
trend.
CLICK HERE TO READ
BusinessOpportunity.com
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5 MARKETING TIPS YOU
AN IMPLEMENT TODAY
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Written by Kathleen C Lanza
>>

forget
google
encourage
reviews
go
local
Many businesses immediately
jump to Google to get moving
with their Internet marketing
plan; and while Google Local is a
great tool, don’t forget that Bing
and Yahoo! have their own local
search platforms. So, once
you’re done verifying your listing
at Google Local, do the same at
Bing Local and Yahoo! Local.
Claim your listing, ensure all the
information is accurate and keep
it updated if you change
anything.
Review websites like Yelp allow
your customers and clients to
give direct feedback about your
business to the public, which can
be great thing. However, it’s
important to know that bringing
up or getting rid of a bad review
once it’s out there is next to
impossible. Encourage your
customers to write reviews on
their positive experiences online
so that one bad review is a little
fish in a sea of satisfied clients.
Your local Chamber of
Commerce gives you credibility,
provides a direct connection to
other local businesses and
offers you the chance to
network with members of your
community. While this type of
marketing will come with a price
tag, it’s far less expensive than
traditional advertising. Contact
your local Chamber and request
membership information.
SOCIAL
MEDIA
YOUR
AUDIENCE
Even if you have no experience
and are not sure where to start,
it’s important to get your page
online as soon as possible. Then
you can come back later to build
the page out more fully and
maintain it on a regular basis.
Social media is an excellent and
affordable way to tap into a
large potential network.
Word of mouth is still one of the
best ways to grow your
business. Find out where your
audience is and go to them,
whether that’s visiting local
organizations or groups or
simply handing out your
business card to every person
that you meet. Don’t be
stingy—give those business
cards out like they’re candy
BusinessOpportunity.com
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BUSINESS NEWS
RDTS Picks
BusinessOpportunity.com
as Its First Outside Marketing
Source in 13 Years
“I’ve been in business for thirty years and in the drug
testing industry for more than 13, and I’ve been pitched
by every lead company out there. I’ve never spent a
penny on outside advertising until I met you guys!”
– Michael A. Bonventre, Operations Manager, Rapid Drug
Test Systems
The exchange took place during a half-hour long podcast
hosted by Michael that was first aired on August 16,
2012 as part of his company’s ongoing effort to educate
and inform industry professionals as well as other business
owners.
The Rapid Drug Test Systems (RDTS ) business opportunity
offers all the benefits of a franchise without the
restrictions, and it’s pretty much recession-proof! This is
your chance to start a business of your own in an industry
that is literally exploding with potential clients―from
businesses of all kinds and sizes to families and individuals
to federal/state/local governments, organizations
and municipalities to care giving service providers…and
everyone else in between.
CLICK HERE TO READ
Business Opportunity
Website Ramps Up Its
Coast-to-Coast
Trade Show
Sponsorships and
Partnerships in 2014
BusinessOpportunity.com,
one of the nation’s leading interactive
portals for finding
work-from-home and other
business opportunities, distributorships,
licensee opportunities
and franchises, will be
ramping up its active involvement
as a sponsor/partner for
many of the nation’s leading
small business trade shows in
the coming new year.
It’s a move that is very much
in concert with the company’s
ongoing and aggressive effort
to establish further its nationwide
brand and ultimately
enhance the lead and sales
potential it provides for its advertisers.
More specifically, the company
will be actively involved in
events and activities that are
designed to match the prospective
and existing small
business entrepreneur with
the business opportunities and
critical resources that are most
suited to his or her wants and
needs.
CLICK HERE TO READ
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BusinessOpportunity.com

video
Living your life
entails taking risks.
Don’t miss out by
staying safe in
the middle.
OPPORTUNITY FOCUS
The Entrepreneurial Instinct
Wondering if you have what it takes to own
your own home-based or other small business?
Looking for just the right business opportunity
or other business model to fit your lifestyle,
attain your financial goals and secure
your own future? Worried that it takes formal
training or some grand plan to get it right?
What if a fancy resume and a whole lot of
schooling isn’t at all what it takes, or at the
very least is largely unnecessary?
What if each and every one of one of us is
truly capable of owning his or her own business
and really making a go of it?
CLICK HERE TO READ
Do you have what
it takes ?
Think you’ve got what it takes to
start and own your own successful
work-from-home or other small
business?
Intrigued by the literally hundreds if
not thousands of business opportunities
and other established business
models for sale, any of which
might just be the one that inspires
you to make the leap to becoming
an entrepreneur?
Or maybe you’ve got a great product
or service of your own and want to
start your business from the ground
up.
CLICK HERE TO READ
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usiness card
BASICS
When you own a home-based business opportunity or any other small business, networking with
others and getting yourself out there is more often than not a key part of your overall marketing
strategy. Let’s put it this way...if it isn’t, it should be.
Written by Kathleen C Lanza
After all, it’s a fact that whether or not you leave a good and memorable impression can make or
break you, so having a great business card as a leave-behind is still a necessity. Like it or not, it
remains one of the best and most affordable marketing tools out there. Here are some tips:
1
Quality counts
While all the more affordable and
even free DIY business card options
currently available online are convenient,
they don’t always present
well. In fact, they can look downright
cheap. Hey, you get what you pay
for, right? Trouble is that cheap may
not be the image you’re looking to
portray, so beware! Penny wise,
pound foolish is a biggie when it
comes to business cards.
2
Simple is best
Name, company, title, phone number
and email address are what
matters most, and even too many
phone numbers is overkill. Don’t
make a prospective customer track
you down by playing phone roulette.
In almost all cases, fax numbers
are unnecessary, and even a street
address is only relevant for some
industries anymore.
CLICK HERE TO READ
3
But…some extras are
worth a mention
If you’ve got a great website that is
truly informative, it might be worth
taking up some precious real estate
on your card, likewise if you have
one or two workable social media
links where you know there’s real
payoff potential. But keep in mind
that less is more, so if just one URL
will get someone to where they can
access all of it, that’s even better.
4
Make visuals count
If your logo is original and says a lot
about what you do or your brand,
then use it. If it’s just for looks and
it’s crowding out everything else
on what is already a small palette,
skip it. Depending on the industry, a
picture of the individual and/or what
that person is selling can be effective.
Whatever you do, avoid clip art;
it screams chintzy.
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which
SOCIAL
Written by Kathleen C Lanza
MEDIA
PLATFORMS DRIVE
CONSUMER ACTION
THE MOST ?
OFFLINE ACTION
More than 50% of users have taken offline action as a direct
result of online interaction
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linkedin changes careers
LinkedIn is most successful in prompting users to
change jobs, followed by Pinterest

facebook still rules
Of the top five platforms, Facebook drives the most
offline actions, leading to the most direct contacts or
in-person meetings as well as prompting the most
charitable donations. It also generates considerable
activity in the way of participation—44% having indicated
they have attended a class, sport or other form
of activity, and 58% noting they’ve attended an event
twitter makes people engage more
While the offline actions of Twitter users are less than
for others, the type of engagement it does generate is
very active in nature, with 25% actually participating in
an activity and 30% attending an event
it’s all about mobile apps
Forty-four percent of smartphone users report having
used a mobile app to help them achieve a personal
goal, such as improving their health, fitness, knowledge,
education or appearance
most popular offline action
The three most popular offline actions taken include:
1) contacting a person directly, 2) attending
an event or 3) participating in an activity such as a
sport or class
the power of pinterest
And finally, Pinterest drives the most respondents to
make an actual lifestyle change, just ahead of Facebook
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most popular offline action
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