VISION TOURISM 2020 - Aurangabad District

Sr.
Description Agency Year Requirement of
No.
Funds in Lakhs
01 Establishment of Brand Aurangabad MTDC and 2011 Separate funding by
Tourism through a special Authority on District onwards. the State Govt. to the
Tourism or Aurangabad Council for Administration
tune of Rs. 50 Lakhs
Tourism (ACT) be established. to empower mix
per year i.e.
1) Functioning for dedicated of GO’s/
marketing of Aurangabad NGO’s/Experts/
500 Lakhs.
Tourism world wide.
stakeholders and
2) Hacing its own office under the custodians
leadership of the MTDC.
3) Produce the brochures as
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indicated in stratergy 1.
4) Participate in Travel shows and
happenings at local, regional,
national and global level.
5) Take up promotional events,
media relations etc.
Appointing Goodwill Ambassadors all
over the world out of the Aurangabad
Diaspora abroad.
03 Marketing the unique channels of
Aurangabad.
Its Spices, Tea, Condiments, Fruits,
Ayurveda, Food Shops, Pan etc.
04 Marketing the destination Aurangabad
as a Hub for Medical Tourism,
Ecotourism, Religions Tourism,
Educational and Sports Tourism.
05 Control and Regulation on Brand
Total 500.00 Lakhs
Aurangabad Tourism.
7) RETAINING THE TRANSIT TRAVELERS
Strategy: -
• The projected room availability can be achieved by inviting Private participation as its –
impossible for the Govt. enterprise to look into so many things due to unavailability of
trained manpower.
• Full implementation of Maharashtra Tourism Policy 2006.
8) ROOM AVAILABILITY
Strategy: -
• To make aware the entrepreneurs in Tourism that such a Segment exists. This segment has
been left unattended.
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