VISION TOURISM 2020 - Aurangabad District
VISION TOURISM 2020 - Aurangabad District
VISION TOURISM 2020 - Aurangabad District
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Strategy: - The host community of <strong>Aurangabad</strong> <strong>District</strong> has a varied culture compressing of a<br />
magic of cultural environment, and social values. This needs to be showcased to<br />
people who come to visit the district. A showcasing of <strong>Aurangabad</strong> <strong>District</strong> with<br />
cuisine, local handicraft, customs and traditions is a must<br />
Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Activation of Kalagram with 107 stalls MTDC/Municipal 2011 Funds to be self<br />
with local Artisans, Government Corporation / onwards. generated through PPP<br />
Cultural Shows and a platform for PPP<br />
mode.<br />
various tourist to experience the<br />
02<br />
Cultural Extravaganza<br />
Ellora Festival of Art, Music and Dance <strong>District</strong><br />
2011 10 Lakhs state fund<br />
with International Smaller Festivals on Administration / onwards 10 x 10 = 100 Lakhs.<br />
Culture.<br />
MTDC<br />
every year<br />
03 Special Interest Tours (SIT) and Tour MTDC/Private 2011 Enterprisers<br />
development apart from Cultural Enterprisers/ onwards Development<br />
Tourism (i.e. Heritage Tours) such as Tour Operators/<br />
programmes through<br />
wildlife tours, Jungle treks, Bird Local flows/ PPP<br />
specialized training.<br />
watching Tours, Bajaj Factory Tours,<br />
Heritage Walk, Adventure Tours, a stay<br />
with an Indian Family.<br />
Identification of Possibilities and places<br />
be made known to the people.<br />
10 Lakhs.<br />
1) Wildlife Tours – Sarola,<br />
Gautala, Ajanta.<br />
2) Ecotourism Tours – Gautala,<br />
Soygaon, Daulatabad, Ajanta<br />
Area<br />
3) Bird watching Tours –<br />
Jayakwadi, Himayat Bagh,<br />
sukhana, Salim Ali Lake<br />
4) Bajaj Factory, Kingfisher<br />
5) Bed and Breakfast / Stay with an<br />
Indian family<br />
6) Pilgrimage Tours – Hindu,<br />
Islamic, Sikh, Buddhist and Jain<br />
Total 110 Lakhs<br />
6) MARKETING STRATERGY<br />
• Marketing the <strong>Aurangabad</strong> <strong>District</strong> experience as whole with different ingredients of<br />
Heritage, the memories, the character of the destinations, geographical parameters, lifestyle<br />
and cuisine, customs and traditions and the <strong>Aurangabad</strong> psyche is the need of the Hour.<br />
• A three pronged strategy of Branding local Tourism as “<strong>Aurangabad</strong> Tourism”, branding of<br />
Maharashtra Tourism and Incredible India be used.<br />
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