VISION TOURISM 2020 - Aurangabad District

OBJECTIVES
1. CREATING MASS AWARENESS ABOUT TOURISM - STRENGTHENING THE
MENTAL INFRASTRUCTURE.
Tourism worldwide, the best practiced, has transformed economices of regions and countries.
The key to large number of visitors to an area is the attitude of the host population towards Tourism.
Tourism triggers all round development of a place and brings about a big change in the living
standards of the host population especially that of a developing economy.
Aurangabad is in dire need of having a mass awareness on Tourism. More friendly a
population, more are the arrivals. It is said that no sooner the masses understand the importance
Tourism has to play directly or indirectly into their mainstay economy, the results start flowing.
The Vision 2020 looks at creating a population which befits ßvfrFkh nsoks Hko%Þ
and believing in what Pt. Jawaharlal Nehru said “Welcome a visitor sends back a friend”
This objective would lead to great Tourism consciousness, Tourism sensitivity and
Hospitality. An aware society will enrich the visitor experience to the destinations in the district.
2. SETTING UP STANDARDS FOR MARKETING AND PROMOTIONS -
PRODUCT POSITIONING AND BRANDING AURANGABAD TOURISM.
It has been felt, although that so many efforts are sustained on promotion of Tourism in the
district, but a proper consolidated effort will put things in the right place. As Tourism industry is the
one with more intangible attributes, a sound physical and welcome infrastructure will result into
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