VISION TOURISM 2020 - Aurangabad District
VISION TOURISM 2020 - Aurangabad District
VISION TOURISM 2020 - Aurangabad District
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<strong>VISION</strong> <strong>TOURISM</strong> <strong>2020</strong><br />
AURANGABAD DISTRICT<br />
PERSPECTIVE DRAFT PLAN<br />
<strong>TOURISM</strong> WORKING GROUP OF<br />
MAHARASHTRA <strong>TOURISM</strong> DEVELOPMENT<br />
CORPORATION<br />
AURANGABAD.<br />
NOVEMBER 2010<br />
1
1. ACKNOWLEDGEMENTS<br />
2. <strong>VISION</strong> STATEMENT<br />
3. OBJECTIVES<br />
CONTENTS<br />
4. WORLD HERITAGE SITES & PLACES OF TOURIST INTEREST IN THE<br />
DISTRICT<br />
5. CURRENT INDICATORS – SITUATION, STATUS AND ONGOING<br />
SCHEMES/FUNDING PATTERNS<br />
6. SITUATION/GAP/NEED ANALYSIS<br />
7. CHALLENGES AND REASONS<br />
8. SWOT ANALYSIS<br />
9. BENCHMARKING WITH THE BEST<br />
10. STRATEGY FORMATION, SUGGESTED PROJECTS, MISSION,<br />
FUNDS FLOW AND IMPLEMENTATION PLAN<br />
11. REFERENCES<br />
12. METHODOLOGY ADOPTED<br />
2
ACKNOWLEDGEMENTS<br />
This work is the result of the sheer hard work of the working group which was<br />
made up for this, which included experts from a cross section in Tourism and the<br />
stakeholders, nevertheless the several inputs that have been received orally and in<br />
written form over a period of time.<br />
The acknowledgement would stand void if we do not acknowledge our revered<br />
<strong>District</strong> Collector, Shri Kunal Kumar, IAS whose constant, focus, determined mission<br />
was to get a document of a substance done. The <strong>District</strong> planning officer also<br />
deservers a mention, Mr. Jagtap has been fueling the go.<br />
The making of the vision perspective plan in Tourism was not only and<br />
exercise in a big time frame, but also an experience to feel what Government officers<br />
can do once they decide to. The process was a charm, a feeling, an obsession very<br />
passionate to overcome. Deepak Sonwane, Kishor Navkar, Yogesh Shinde & my<br />
colleague Ramdas Kshirsagar left no stone unturned in helping me out and making me<br />
meet set deadlines.<br />
3<br />
Chandrashekhar S. Jaiswal<br />
Senior Regional Manager,<br />
M.T.D.C. Ltd., <strong>Aurangabad</strong>
<strong>VISION</strong> STATEMENT<br />
To produce a world class Visitor experience for the Tourists to <strong>Aurangabad</strong><br />
district leading to their prolonged stay thus developing the local economy and<br />
community and ensure the safety, security and comfort of the visitor without<br />
degrading the cultural, environmental and social values of the populace.<br />
To vitally understand that <strong>Aurangabad</strong> <strong>District</strong> has a cultural heritage,<br />
unparalleled and of an universal value. To recognise that <strong>Aurangabad</strong> is the Tourism<br />
capital of Maharashtra.<br />
4
OBJECTIVES<br />
1. CREATING MASS AWARENESS ABOUT <strong>TOURISM</strong> - STRENGTHENING THE<br />
MENTAL INFRASTRUCTURE.<br />
Tourism worldwide, the best practiced, has transformed economices of regions and countries.<br />
The key to large number of visitors to an area is the attitude of the host population towards Tourism.<br />
Tourism triggers all round development of a place and brings about a big change in the living<br />
standards of the host population especially that of a developing economy.<br />
<strong>Aurangabad</strong> is in dire need of having a mass awareness on Tourism. More friendly a<br />
population, more are the arrivals. It is said that no sooner the masses understand the importance<br />
Tourism has to play directly or indirectly into their mainstay economy, the results start flowing.<br />
The Vision <strong>2020</strong> looks at creating a population which befits ßvfrFkh nsoks Hko%Þ<br />
and believing in what Pt. Jawaharlal Nehru said “Welcome a visitor sends back a friend”<br />
This objective would lead to great Tourism consciousness, Tourism sensitivity and<br />
Hospitality. An aware society will enrich the visitor experience to the destinations in the district.<br />
2. SETTING UP STANDARDS FOR MARKETING AND PROMOTIONS -<br />
PRODUCT POSITIONING AND BRANDING AURANGABAD <strong>TOURISM</strong>.<br />
It has been felt, although that so many efforts are sustained on promotion of Tourism in the<br />
district, but a proper consolidated effort will put things in the right place. As Tourism industry is the<br />
one with more intangible attributes, a sound physical and welcome infrastructure will result into<br />
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word of month publicity. It’s believed that one positive visitor experience prompts 10 tourists to<br />
come to a destination.<br />
Hence Marketing aspects needs to look into the very fact that Tourism industry is all about<br />
marketing feelings, memories and experiences. Apart from this soft fabric another aspect which<br />
needs to be highlighted is that no Tourism promotion would be successful unless it’s branded.<br />
3. TO IDENTIFY NEW DESTINATIONS AND DEVELOP THAN -TOURIST<br />
PRODUCT DEVELOPMENT, AND DIVERSIFICATION.<br />
The district is blessed with unparalleled heritage of 2 world heritage sites of international<br />
importance. The caves of Ajanta and Ellora have attracted millions of Tourists. These world<br />
Heritage are the prime attraction to the visitors as they have been monotonously promoted<br />
allthroughout. There is a need to recognise and develop Tier 2 and Tier 3 destinations. Tourism is<br />
complete when the offor is blended with an assortment of Tourist products. Hence a diversification<br />
of the products within heritage, nature, art, culture, and entertainment needs to be done. This will<br />
ensure a prolonged stay as well as bring into foray the untriggared dark areas of the economy like Art<br />
and culture, which have many a takers.<br />
4. DEVELOPMENT OF A SUPPORTIVE INFRASTRUCTURE<br />
Tourism in <strong>Aurangabad</strong> is a multi agency effort. Tourism is the result of all the agencies doing<br />
their best in creating a superstructure used by the host population as well as used as an infrastructure<br />
for Tourism. The Best guailty international motorable roads are a boon for Tourism accessibility but<br />
also serve the main purpose of providing best roads for the local population. A dedicated water<br />
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system leads to providing a continuous supply of water to Tourist destination but also serves the<br />
local population. Practicing state of the art Tourism needs physical infrastructure which reduces the<br />
burden on 4 M’s Men, Machine, Materials and Money. A good bus station, well done roads, state of<br />
the art information, clean railway stations and garbage free destination to name a few would provide<br />
a world class infrastructure for Tourism.<br />
5. TOURIST PRODUCT RESTORATION AND CONSERVATION<br />
It’s been observed that Tourism at times goes negative by degrading the Heritage and Nature.<br />
The Tourist products both in natural and cultural heritage need to be looked at from the point of<br />
restoration and conservation. The tourist capacities of these places, exceed the carrying capacities.<br />
The Heritage may come in danger from the result of the influx. So alternatives, as well as<br />
preservation and conservation of monuments is an important objective of this vision perspective.<br />
6. TO ACHIEVE THE <strong>VISION</strong> STATEMENT AND ALSO OTHER STATE,<br />
NATIONAL AND INTERNATIONAL GOALS EXPECTED OUTCOMES.<br />
The vision <strong>2020</strong> on Tourism should meet the vision goal of the document itself as well as the<br />
Millennium Development Goals (MDG’s) of the United Nations, Tourism mission of the United<br />
Nations World Tourism Organisation (UNWTO), National action plans for Tourism, Maharashtra<br />
Tourism Development policy and <strong>District</strong> Administration’s vision on Tourism<br />
7
WORLD HERITAGE SITES &<br />
PLACES OF TOURIST INTEREST IN<br />
THE DISTRICTS<br />
8
1. Ajanta :-<br />
This world heritage site is<br />
located about 107 km from<br />
<strong>Aurangabad</strong> city. Dating from<br />
200 BC, these caves were<br />
excavated in two distinct phases<br />
and reportedly took more than<br />
800 years to complete. They<br />
comprise Chaityas (Shrines)<br />
dedicated to Lord Buddha, and<br />
Viharas (monasteries) used by<br />
Buddhist monks for meditation.<br />
The paintings and sculptures<br />
depict incidents from the life of<br />
the Buddha and various<br />
divinities, with the Jataka tales,<br />
illustrating stories of<br />
Bodhisattva, being the most<br />
famous. Besides the temples<br />
and monasteries, there are<br />
magnificent murals that attract<br />
visitors from all over the world.<br />
9
Places of Tourist Interest near Ajanta<br />
1a. AJANTA VIEW POINT :-<br />
Perhaps in the whole country and the subcontinent nowhere is a view point<br />
like that of Ajanta. It was here that in 1819 John Smith rediscovered Ajanta.<br />
This view point is on the way to Ajanta at 8 km distance, 10 km before<br />
Ajanta at Balapur Junction. A must for the AJANTA-PHILIC person. It gives<br />
a bird eye view of Ajanta. The view point has been done in an aesthetic<br />
architecture and has an attached restaurant. It like saying " Ajanta View<br />
Point nahin dekha to kuch nahin dekha"<br />
1b. GHATOTKACH CAVES :-<br />
A distance of about 14-15 kms from Golegaon towards the left, on<br />
<strong>Aurangabad</strong> - Ajanta highway takes you to this piece of lesser known caves<br />
called the Ghatotkach caves. Worth only for an adventure traveller. Access is<br />
difficult and SUV is suggested or a mobike will do wonders.<br />
1c. VETALWADI FORT :-<br />
Although this fort is unmanned and has the nearest town as Soygaon and<br />
one can access with an adventures spirit from Ghatotkach caves or the best<br />
alternative is to seek help from someone at Soygaon.<br />
1d. Fardapur Resort :-<br />
Is a property of the MTDC nestled with a backdrop of Ajanta ranges. Its a<br />
perfect retreat for the soul seeking some recreation from their daily routine.<br />
Most Travellers / Tourists/ Visitors to Ajanta take retreat here. The<br />
Fardapur Resort of MTDC is well acclaimed for its hospitality. Online<br />
reservation can be made at www.maharashtraTourism.gov.in or in person<br />
at the MTDC office at New Delhi, Head office at Mumbai, Regional Office at<br />
<strong>Aurangabad</strong>, Pune, Nashik, Nagpur and Ratnagiri.<br />
Total Nos of Rooms :-<br />
10
Deluxe Rooms A/c. :- 16<br />
Deluxe Rooms Non A/c :- 12<br />
Dormitory :- 01<br />
Restaurant<br />
Vihara Restaurant :- The Fardapur resort also has a multicuisine<br />
restaurant called the "Vihara" named after the residing places of monks in<br />
the Ajanta caves. Its famous with the foreigners for it serves the food of their<br />
choice. Beer is also served here.<br />
1e. Travellers Lodge - Ajanta T-Point<br />
This is designed typically to suit the ecologically fragile area very open and<br />
amidst natural verdant, picturesque area, it offers the tourist a choice to<br />
stay and commute to the caves whenever they wish, most suitable for young<br />
travellers it has no restaurant attached.<br />
1f. Ajanta Foot Hills Restaurant<br />
This is the only eating facility which has been allowed in the very vicinity of<br />
the Caves. Its offers India food to the weary travellers. Its at the foothills of<br />
the caves. Beer is also served here.<br />
Historical Background places at Ajanta Village<br />
1) Jamuna Barav<br />
2) Ganga Barav<br />
3) Khari Barav<br />
4) Meethi Barav<br />
5) Sarai Darwaja<br />
6) Shivna Darwaja<br />
7) Ajanta Darwaja<br />
8) Paro Kabar<br />
11
9) Ajanta Sarai<br />
10) Daha Kamani Pool<br />
11) Puratan Ram Mandir<br />
12) Puratan Ghat Darwaja<br />
13) Gill Buruj<br />
14) Sondi Buruj<br />
15) Baradari<br />
16) Puratan Aropigruha<br />
ELLORA - INSCRIBED AS WORLD HERITAGE SITE AGAIN IN THE<br />
YEAR 1983 OF UNESCO.<br />
12<br />
2. Ellora :- About 30 km<br />
from <strong>Aurangabad</strong> are the<br />
world renowned Ellora<br />
Caves, known for their<br />
Buddhist, Jain and<br />
Hindu cultural<br />
influences. There are 34<br />
caves containing shrines,<br />
monasteries and temples.<br />
The Buddhist caves were<br />
carved during the period<br />
200 BC to 600 AD. These<br />
were followed by the<br />
Hindu cave ( 500-900<br />
AD) and finally the Jain<br />
caves ( 800-1000 AD).<br />
The Kailash Temple at
13<br />
Ellora is dedicated to<br />
Lord Shiva and is the<br />
biggest monolithic<br />
sculpture in the world. It<br />
is carved form a single,<br />
mammoth rock.
2a. Ghrishneshwar<br />
PLACES IN AND AROUND ELLORA<br />
Temple :- About half a<br />
kilometre from Ellora is the<br />
Ghrishneshwar Temple,<br />
which was built in the 18th<br />
century. It is one of the twelve<br />
Jyotirlingas in India and a<br />
place that one must visit in<br />
order to make the pilgrimage<br />
to the Jyotirlingas complete.<br />
This beautiful temple has 24<br />
exquisitely carved stone<br />
columns, which support the<br />
main hall.<br />
2b. Shahji Raje Bhosle Smarak - This is the site of the ancestral home of King<br />
Chatrapati Shivaji Maharaj's father and grandfather at Ellora. This is under<br />
the State Archaeology Department.<br />
2c. Lakshyavinayak Mandir - This is the site of the 21 most revered Ganapati<br />
temples of Maharashtra at Ellora.<br />
2d. Shivalaya Tirth (Ahilyabai Holkar Kund) -<br />
2e. Shavadal Baba Darga<br />
2f. Parsavanath Jain Mandir - Located on the back side hill of Ellora caves is<br />
now a cave converted into a regular worship place for jains. Originally a part<br />
of the Ellora group of caves.<br />
2g. Vishwakarma Mandir -<br />
2h. Takaswami Datta Mandir<br />
2i. Shri Jagatguru Janardhan Swami ( Maungiri Maharaj) Mandir<br />
2j Chagoba Mand<br />
14
3. PLACES OF TOURIST INTEREST IN THE<br />
DISTRICT<br />
DAULATABAD - ERSTWHILE CAPITAL OF INDIA<br />
AROUND DAULATABAD<br />
3a. Hamam -<br />
3b. Tughlak Lake<br />
3c. Fortification<br />
3d. Old Barav<br />
3e. Rang mahal<br />
3f. Mausala Canyon<br />
15<br />
3. Daulatabad :- About 15<br />
km from <strong>Aurangabad</strong> on the way<br />
to the Ellora caves, is the hill<br />
fortress of Daulatabad - one of<br />
the world's best preserved<br />
medieval forts. Once known as<br />
Devgiri, meaning Hill of Gods,<br />
this magnificent 12th Century<br />
fortress was the capital of the<br />
Yadava rulers. It was renamed<br />
Daulatabad ( City of fortune) in<br />
the 14th Century by Mohammed<br />
Tuglaq, Sultan of Delhi.
3g. View points on Daulatabad Ghat<br />
3h. Sultangad cottage forest<br />
3i. Hattitalav with old dilapidated " Hawa Mahal"<br />
3j Ancient path<br />
AURANGABAD- RELIVE THE PAST<br />
4. AURANGABAD<br />
The historic city of<br />
<strong>Aurangabad</strong>, on the<br />
Deccan plateau, has many<br />
tourist attractions and<br />
could easily stand on its<br />
own charm were it not<br />
overshadowed by the<br />
world-famouns Ajanta and<br />
Ellora Caves.<br />
Founded in 1610 on<br />
the site of a village called<br />
Khirki by Malik Amber,<br />
prime minister of Murtuza<br />
Nizam Shah II this city was<br />
renamed Fatehpur after the<br />
Nizam's son Fateh Khan<br />
succeeded the throune in<br />
16
1626 when prince<br />
Aurangzeb became Viceroy<br />
of the Deccan in 1653, he<br />
made the city his capital<br />
and re-christened it<br />
<strong>Aurangabad</strong>.<br />
The traces of the long<br />
artistic and cultural<br />
influences that a number<br />
of dynasties have cast<br />
upon it are present<br />
everywhere in <strong>Aurangabad</strong>.<br />
The city continues to<br />
attract tourists from all<br />
over the world who come to<br />
discover an old world<br />
carved in stone.<br />
17
PLACES OF TOURIST INTEREST IN AURANGABAD<br />
1.Bibi-Ka-Maqbara :- Built in the<br />
later part of the 17th Century,<br />
Aurangzeb's son built the<br />
inspiringly beautiful Bibi-ka-<br />
Maqbara as a tribute to his<br />
mother, Begum Rabia Durani. A<br />
replica of the Taj Mahal of Agra, it<br />
is the only piece of Mughal<br />
architecture on the Deccan built<br />
towards the end of the Mughal Era<br />
in India.<br />
3. Panchakki :- This 17th<br />
Century water mill exemplifies the<br />
engineering ingenuity of that age.<br />
The mill, which runs on water<br />
channelized from a river 6 km<br />
away through an earthen pipeline,<br />
was used for grinding food grains<br />
for the community kitchen.<br />
Surrounded by a series of fish-<br />
filled tanks, it also serves as a<br />
memorial to Sufi Saint Baba Shah<br />
Muzaffar, the spiritual mentor of<br />
Aurangzeb.<br />
2. <strong>Aurangabad</strong> Caves :- Carved between the<br />
2nd and the 6th century, these ten hillside<br />
caves are typically Buddhist in architectural<br />
form, with remarkably detailed sculptures.<br />
18
4. Soneri Mahal Museum :<br />
5. Chatrapati Shivaji Maharaj Museum :-<br />
OTHER PLACES OF TOURIST INTEREST IN AURANGABAD CITY<br />
1. University Musuem<br />
2. Purwar Musuem<br />
3. Himayat Baugh<br />
4. Bhavsinghpura Shiv Mandir<br />
5. Harsul Ramparts<br />
6. Harsul Sarai ( Now converted into Jail)<br />
7. Ram Mandir ( Kiradpura)<br />
8. Karnapura (Temple + Annual fair) Bikaner states original Estate<br />
9. Karnapura Jain Mandir<br />
10. Khadkeshwar Mandir<br />
11. Supari Hanuman Mandir<br />
12. Sansthan Ganpati ( Kuldaivat of the city)<br />
13. Kesarsinghpura Mahadev Mandir<br />
14. Taleshwar Mandir, Begumpura<br />
15 Nipat Niranjan <strong>Aurangabad</strong> Caves Road<br />
16 Janardhan Swami Mandir <strong>Aurangabad</strong> Caves Road<br />
17 Hanuman Tekdi <strong>Aurangabad</strong> Caves Road<br />
18 Goga Baba Mandir Tekdi, University Mountains<br />
19 Bhangshi Gadh Daulatabad Road<br />
20 Kille Ark<br />
22 Kille Begumpura<br />
23 Kille Baijipura<br />
24 Harsul Dam<br />
25 Siddharth Garden & Zoo<br />
26 All ancient Gates ( Out of 52 only 12 are existing)<br />
27 Nagsenvan Buildings & Heritage<br />
28. Multipurpose High School.<br />
29 Government College Area<br />
30 Subhedari Guest House<br />
31 Gulshan Mahal<br />
19
32 Jama Masjid<br />
33. Malik Amber Masjid<br />
34 Old Cantonment Bridge<br />
35. Cantonment Area<br />
36 Ahmednagar Naka st. Thomas Church<br />
37 Chowka Village and Fortification<br />
38 Christ Church<br />
39 Sarola Forest<br />
40 Sai Tekdi<br />
41 Mushkil Ali Baba Darga<br />
42 Shahnoor Miya Darga<br />
43 Shahganj Darga<br />
44 Navkhanda Palace<br />
45 Pir Ismail Shah Resting Place<br />
46 Old houses of Kasari Bazar<br />
47 Old houses of city<br />
48 Nahar E Thatte<br />
49 Nahar E Ambari<br />
50 Gaomukh<br />
51 Salim Ali Sarovar<br />
52 Aam Khas Fortification<br />
53 Baobab old trees of <strong>Aurangabad</strong><br />
54 Gol Tekdi, Waluj<br />
55 Shahganj clock tower<br />
56 Balkrushna Mandir<br />
57 Shahganj Jain Mandir<br />
58 Dayalsingh Gurudwara<br />
59 Bharat Mata Mandir, Tilak Nagar<br />
60 Kavyacha Baugh<br />
61 Town hall ( Chitakhana)<br />
62 Dedkaman Bridge Fazalpura<br />
63 Botanical Garden University<br />
64 Attar Galli<br />
65 Morning Phool Bazar<br />
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66 Nageshwar Mandir<br />
67 Milind High School<br />
68 Maratha High School<br />
69 Kala Chabutara Kranti Chowk (Rani jhansi Garden)<br />
70 Ramkrishna Math<br />
71 Asaram Bapu Ashram<br />
72 Missionarias of Charity<br />
73 Hari sidhi Mata Mandir<br />
74 Buddha Vihara foothills of <strong>Aurangabad</strong> Caves<br />
etc. the list is never ending.<br />
KHULDABAD - "MECCA" OF THE EAST<br />
5. Khuldabad :- The ancient walled town of Khuldabad, near <strong>Aurangabad</strong> is where<br />
the Mughal Emperor Aurangzab was buried. It is a place of pilgrimage for the<br />
Indian Muslim community and a major centre for the five-day "Urs" celebrations<br />
held annually.<br />
AROUND KHULDABAD<br />
5a. Aurangzeb Tomb :- This is located within a fortified city with 7 gates built<br />
by Aurangzeb.<br />
5b. Bani Begum Garden :- The Bani Begum Gardens are located about 24 km<br />
from <strong>Aurangabad</strong>. The fluted pillars, huge domes and aesthetic fountains<br />
showcase the architectural splendour of a bygone era.<br />
5c. Shri Bhadra Maruti Temple :- The only temple of Lord Hanuman of its<br />
kind outside prayag in Allahabad<br />
5d. Malik Amber Tomb :- lies on the way to Mhaismal<br />
21
5e. Mhaismal :- A Hill station of Marathwada<br />
5f. Shulibhanjan :- The Summer capital of the Satvahan dynasty has 7<br />
different ponds of a water system.<br />
5g. Pariyon Ka Talab :- It has a Dargah and old amphitheatre of the Satvahan<br />
time.<br />
PITALKHORA- THE MOST ANCIENT OF CAVES IN INDIA<br />
6. Pitalkhora Caves - The most ancient of the caves in India. They were carved at<br />
the beginning of a valley in the Satmala range of the Sahyadri Hills. The 13 caves<br />
were excavated from the 1st Century BC. to the 5 th Century AD and contain<br />
carvings and paintings. They are Buddhist Chaityas and Monasteries.<br />
PAITHAN - BENARAS (KASHI) OF THE SOUTH<br />
22<br />
7. Paithan :- Situated about<br />
50 km south of <strong>Aurangabad</strong>,<br />
on the right bank of the<br />
Godavari River, this ancient<br />
city (once known as<br />
Pratisthan) was also the<br />
capital of Satavahana<br />
kingdom, and the birth place<br />
of great Hindu Saints such as<br />
Bhanudas, Mukteshwar and<br />
Eknath.<br />
The place is also<br />
internationally renowned for<br />
its unique Paithani silk saris,<br />
which are masterfully woven<br />
by artisans traditional
AROUND PAITHAN<br />
7a. Jayakwadi Dam<br />
7b. Sant Eknath Mandir<br />
7c Sant Dnyaneshwar Uddyan<br />
7d Nag Ghat<br />
7e Apegaon<br />
7f Dhupkheda<br />
7g Teerth Mandir<br />
7h Maulana Chisti Dargah & Mosque<br />
23<br />
methods.
OTHER PLACES IN THE DISTRICT OF TOURIST INTEREST<br />
1. Murdeshwar<br />
2. Antoor Fort<br />
3. Ghorkund Caves<br />
4. Janjala Fort<br />
5. Patnadevi<br />
6 Gawtala Wild life Sanctuary<br />
7 Anwa Temple<br />
8 Banoti Caves<br />
9 Sautonda Fort<br />
10. Nageshwar Mandir Rahimabad<br />
11. Kabir Math Sawangi<br />
12. Bhairoba Mandir, Soygaon<br />
13 Pataleshwar Mandir, Daulatabad<br />
14 Kacchi Ghati<br />
15 Pardeshwar Mandir, Pisadevi<br />
16 Daira Daulatabad<br />
17 Buddhist Pagoda, Chowka<br />
etc. The list is never ending<br />
24
4. <strong>TOURISM</strong> ORGANISATIONS IN<br />
AURANGABAD DISTRICT<br />
A) Government Organisations involved in Tourism<br />
1. Divisional Commissionerate<br />
2. <strong>District</strong> Collectorate<br />
3. DOT ( Ministry of Tourism/Incredible India/ Tourist Office Department<br />
of Tourism<br />
4. ASI ( Archaeological Survey of India)<br />
5. State Archaeology<br />
6. Development Commissioner (Handicraft) GOI<br />
7. Development Commissioner (Handlooms) GOI<br />
8. IRCTC ( Indian Railway catering and Tourism Corporation)<br />
9. Municipal Corporation<br />
10. Zilla Parishad<br />
11. Maharashtra Jeevan Pradhikaran (MJP)<br />
12. Forest Department<br />
13. Public Works Division (PWD)<br />
14. Airport Authority of India ( AAI)<br />
15. Air India<br />
16. Wildlife Division ( Forest Department)<br />
17. City Police<br />
18. Rural Police<br />
19. Maharashtra State Road Transprt Corporation (MSRTC)<br />
20. ITDC ( Ashoka Tours and Travels )<br />
25
B) Private Organisations ( Indicative only)<br />
1. TPG (Tourism Promoters Guild)<br />
2. IATO (Indian Association of Tour Operators)<br />
3. TAAI (Travel Agents Association of India)<br />
4. AHRA ( <strong>Aurangabad</strong> Hotel and Restaurant Association)<br />
5. AHA (<strong>Aurangabad</strong> Hotel Association)<br />
6. IHM ( Institute of Hotel Management)<br />
7. JET Airways<br />
8. Kingfisher Airways<br />
9. Jetlite<br />
10. Vyapari Mahagangh<br />
11. CMIA ( Chamber of Marathwada Industries and Agriculture)<br />
12. MACIA ( Maharashtra Chamber of Industries and Agriculture)<br />
13. MASSIA ( Marathwada Small scale Industries Association)<br />
14. MHCDS ( Marathwada Handicraft and cultural development society<br />
15. Ajanta Shopkeepers Association<br />
16. Ellora Shopkeepers Association<br />
26
CURRENT INDICATORS – SITUATION STATUS AND<br />
ONGOING SCHEMES / FUNDING PATTERNS<br />
1) MARKETING ASPECT<br />
• World class Print Material<br />
• State of the art Audio Visual CD’s and DVD’s<br />
• Advertisements in newspapers and magazines in domestic Market and in International<br />
Market.<br />
• Back up of the Incredible India brand with their 13 overseas marketing offices and 20<br />
Domestic Offices.<br />
• Participation in major Conferences, Seminars, Travel Shows, Travel marts<br />
• Participation in WTM (London), ITB (Berlin), PATA Conferences etc.<br />
• Road shows in generating markets of Europe, South East Asia and Americas.<br />
• Online Reservations of MTDC Resorts in the district via internet.<br />
• Invitation to international Travel writers/ Inbound Tour operators etc.<br />
• Conducting Special Seminars on Tourism in Maharashtra with reference to <strong>Aurangabad</strong><br />
<strong>District</strong> Tourism.<br />
• Supporting events like the “Marathwada Tourism Conclave” as a special marketing activity<br />
for Tourism in this area which is conducted by MACCIA.<br />
• Network of 6 Regional Offices in Maharashtra, 1 office in New Delhi, 1 in Goa and Several<br />
information counters in the State.<br />
• Appointed and Recognised Travel Agents numbering around 100 within the State<br />
• One Regional Office in <strong>Aurangabad</strong> with a marketing Dept, which includes online<br />
reservations with presence of staff at Ajanta and Ellora and information counters at railway<br />
station, <strong>Aurangabad</strong> Airport, MTDC Regional office, Ellora and Ajanta.<br />
• Marketing channel material produced in collaboration with JICA.<br />
On going schemes : -<br />
• Plans to support the Marathwada Tourism Conclave, the biggest Tourism event ever taking<br />
place in <strong>Aurangabad</strong> conducted by Maharashtra Chamber of Industries and Agriculture,<br />
MTDC, Incredible India and other bodies.<br />
• Road shows in mainland China.<br />
• Conducting know India Tour for the Indian diaspora abroad.<br />
• Celebrating Tourism year 2011 by holding various promotional programmes.<br />
27
Funding Pattern: -<br />
• Funding is though CFA, Central Financial Assistance and also through AEDP (Ajanta,<br />
Ellora Development Project) of Japan International Cooperation Agency.<br />
• State Govt. allocation for MTDC.<br />
2) TOURIST ARRIVALS<br />
Current Situation (put visitor statistics)<br />
Tourist Visitors Statement<br />
Sr.<br />
No.<br />
Name of<br />
Monument<br />
1 Ajanta<br />
Caves<br />
2 Ellora<br />
Caves<br />
3 Bibi ka<br />
Maqbara<br />
4 Daulatabad<br />
Fort<br />
5 <strong>Aurangabad</strong><br />
Caves<br />
Sr.<br />
No.<br />
Name of<br />
Monument<br />
1 Ajanta<br />
Caves<br />
2 Ellora<br />
Caves<br />
3 Bibi ka<br />
Maqbara<br />
4 Daulatabad<br />
Fort<br />
5 <strong>Aurangabad</strong><br />
Caves<br />
Sr.<br />
No.<br />
Name of<br />
Monument<br />
1 Ajanta Caves<br />
2 Ellora Caves<br />
April 2001 to April 2002 to April 2003 to April 2004 to April 2005 to<br />
March 2002 March 2003 March 2004 March 2005 March 2006<br />
Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign<br />
Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors<br />
283281 15529 269959 17639 289130 23139 271681 28642 263943 28700<br />
442329 10460 383214 10627 432762 13727 377909 15977 311168 14833<br />
531143 3938 579724 5640 527861 8073 584136 10810 682876 11502<br />
373859 5082 308428 5328 316893 6881 296313 7547 267686 5782<br />
24733 1173 20940 1337 29270 2342 29760 2196 28540 2132<br />
April 2006 to April 2007 to April 2008 to April 2009 to Month of May<br />
March 2007 March 2008 March 2009 March 2010<br />
2010<br />
Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign<br />
Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors<br />
272556 33188 314354 33802 335530 23152 362448 27194 23476 787<br />
325083 14444 505848 19201 566287 14533 900483 27904 90625 982<br />
743125 13565 921869 15152 986762 12897 1054041 14528 104659 516<br />
266880 5216 326594 6325 428722 6658 442721 7789 31046 251<br />
28728 1712 36854 1482 36401 1432 38745 2056 2818 42<br />
Month of June 2010 Month of July 2010<br />
Indian Foreign Indian Foreign<br />
Visitors Visitors Visitors Visitors<br />
22487 635 29681 904<br />
81894 797 98452 1175<br />
3 Bibi ka Maqbara 87761 380 75500 567<br />
4 Daulatabad Fort 36413 303 51254 383<br />
5 <strong>Aurangabad</strong> Caves 3836 55 3856 57<br />
Note: This does not include.<br />
28
a) Tourists who come for other purpose viz - recreation, leisure, Business, Medical Tourism etc.<br />
b) Transit Travelers who pass the <strong>District</strong> but do not stop in the <strong>District</strong>.<br />
c) Children below 14 years of age.<br />
• Not probably exact measurement so, the number may be bigger.<br />
• Measurement methodology wrongly adopted.<br />
Ongoing Schemes<br />
• ORG – Nielsen agency has been appointed by the Ministry of Tourism, Govt. of India to<br />
work with MTDC in setting up a measurement system for Tourist arrivals in <strong>Aurangabad</strong>.<br />
The work is on.<br />
3) NO. OF ROOMS AVAILABILITY<br />
Total<br />
STAR / BIG HOTELS BUDGET OTHERS<br />
Ongoing Schemes<br />
600 + 1100 + 2000+<br />
STAR / BIG HOTELS BUDGET<br />
PRIDE HOTELS MTDC LUXURY SUTIES<br />
HYATT<br />
INTERNATIONAL CONVENTION<br />
CENTRE<br />
ROOMS PROJECTED<br />
300 + (2014) 550 + 2013 1000 + (2013)<br />
1000 + (<strong>2020</strong>) 2200 + <strong>2020</strong> 4000 + (<strong>2020</strong>)<br />
STAR / BIG HOTELS BUDGET OTHERS<br />
900 + (2013) 1650 + (2013) 3000 + (2013)<br />
1600 + (<strong>2020</strong>)<br />
Total Availability<br />
3100 + (<strong>2020</strong>) 4000 + (2014)<br />
• Bed and Breakfast Scheme Of MTDC.<br />
29
FUNDING PATTERN / CHANNEL<br />
• Sops available though Tourism Policy 2006.<br />
• Individual Investments<br />
• Group Investments<br />
4) TRANSIT TRAVELERS<br />
• Current situation/ Status<br />
• Being the hub of Maharashtra and almost in the middle of the state many a transit travelers<br />
pass through this city.<br />
• No measures /Provision to attract this potential visitors to experience <strong>Aurangabad</strong> Tourism<br />
5) Standard Itineraries<br />
DOMESTIC TOURIST<br />
By Road/ Air/ Train<br />
1. Mumbai – <strong>Aurangabad</strong> - Ellora<br />
Ajanta – Jalgaon - Mumbai<br />
2. Mumbai – <strong>Aurangabad</strong> - Ellora<br />
Ajanta – <strong>Aurangabad</strong> - Mumbai<br />
3. Over Cities of Maharashtra and India – <strong>Aurangabad</strong> – Ellora – Ajanta - back.<br />
4. Hyderabad - Nanded- <strong>Aurangabad</strong>- Ellora- Grishneshwar-Shirdi-<br />
-Sheri. Shani Shignapur - Hyederabad.<br />
INTERNATIONAL TOURISTS<br />
By Road/Air/ Train<br />
• Mumbai - <strong>Aurangabad</strong> - Ellora- Ajanta – Jalgaon<br />
• Bijapur- Aurnagabad- Ajanta- Delhi<br />
• Ahmedabad – Jalgoan – Ajanta - <strong>Aurangabad</strong> - Ellora - Mumbai<br />
• Indore – Jalgoan – Ajanta - <strong>Aurangabad</strong> - Ellora - Mumbai<br />
• Mumbai - <strong>Aurangabad</strong> - Ellora - Ajanta - Delhi<br />
On going Scheme: -<br />
• Deccan Odyssey has connected itinerary of TCI as follows..<br />
Mumabi Day 1<br />
30
<strong>Aurangabad</strong> (Ellora) Day 2<br />
Jalgoan (Ajanta) Day 3<br />
Udaipur Day 4<br />
Jaipur Day 5<br />
Agra Day 6<br />
Delhi Day 7<br />
Mumbai Day 8 & 9<br />
6) VISITOR INFORMATION:<br />
Currant Situation<br />
• Visitor information is given in quantums as per the requirement, with clear possibilities of<br />
deviation.<br />
• Managed by MTDC Staff and Call Centre<br />
On going Scheme: -<br />
• MTDC <strong>Aurangabad</strong> is working on creating a operating manual for information<br />
providing - a ready reckoner to be made ready by "2013" Print/ Touch Screen/ Web updation<br />
/ Telephone etc.<br />
7) <strong>TOURISM</strong> EMPLOYABILITY<br />
Current Situation<br />
• Direct Employment: -<br />
Estimated to be around 8,000 in the <strong>District</strong> as Airlines/ Travel Agents/ Tourist Taxi<br />
Drivers/ Hotel employees/ Handicraft Vendors/ Travel/ Related Services, Tourism<br />
aggregation etc.<br />
• Indirect Employment: -<br />
On going Scheme: -<br />
Estimated to be around 90,000 people.<br />
• Capacity Building Programmes.<br />
• Self-employment training<br />
31
Funding Pattern<br />
• State Govt. through different empowerment schemes.<br />
• Central Govt.<br />
• MTDC's own plans<br />
8) TOURIST GUIDES<br />
Current situation<br />
- No of approved tour guides 60<br />
On going Scheme: -<br />
- Restricted training monopolised by Ministry of Tourism, Govt. of India to avoid saturation.<br />
Funding Pattern<br />
• Self employment courses run by Ministry of Tourism, Govt. Of India.<br />
9) LEGISLATION FOR TRAVEL RELATED SERVICE<br />
PROVIDERS<br />
Current Situation<br />
• All licensees to be procured from various authorities.<br />
• Star Categorization in the hands of Ministry of Tourism, Govt. of India.<br />
• No single window system<br />
10) STANDARD OPERATING PROCEDURE FOR MONUMENT<br />
UPKEEP.<br />
Current Situation<br />
• Exists but in pieces<br />
On going Scheme: -<br />
• Yes, the management plan for Ajanta and Ellora is being made by the Archeological Survey<br />
of India.<br />
32
Funding Pattern<br />
• ASI<br />
• JICA<br />
• Sate Govt for State Monuments<br />
11) PLACES OF TOURIST INTEREST<br />
Currant Situation:<br />
Level A places of Tourist Interest<br />
• Ajanta and Ellora world Heritage sites.<br />
• Daulatabad, Emperor Auragzeb's Tomb<br />
• Bibi Ka Maqbara, Panchakki, Grishneshwar, Bhadra Maruti<br />
Level B places of Tourist Interest<br />
• Pitalkhora, <strong>Aurangabad</strong> Caves, Bani Begam Ka Bagh, Paithan.<br />
Level C places of Tourist Interest (Lesser known places)<br />
• Ajanta View Point, Anwa Temple, Sarola, Dhoopkheda, Gautala, Ghatolkach Caves, Old<br />
<strong>Aurangabad</strong>, Chatrapati Shivaji Vastusanghraleya, Soneri Mahal.<br />
On going Scheme: -<br />
Efforts are on to popularise the level B, level C places of Tourist interest.<br />
12) TRANSPORTATION<br />
A) AIR / AIRPORT<br />
• Newly Integrated Terminal Building<br />
• International Quality<br />
CHIKALTHANA AIRPORT<br />
• Provision of Inclined Arrival Carousals and Departure Conveyors (International 2 Nos.,<br />
Domestic 2 Nos.)<br />
• Check in Conveyors to Cater 20 Check - in Counters.<br />
• Advanced Lightening Protection System.<br />
33
AIR<br />
• ATC Tower of 28.50 Mtr. Height<br />
• Provision of 250 Car Parking in Front of Technical Block<br />
• Advanced Fire fighting<br />
• Area 17000 Sq. Mtr. of Integrated Terminal Building to Handle 700 passengers.<br />
• Total Development Cost : Rs. 125.29 Corers<br />
• Development Cost with Budgeted Support of JBIC : Rs. 59.39 Cprers<br />
• Horticulture and Interior Decoration Work.<br />
• Air Conditioning<br />
• Lift and Escalators<br />
• Passenger Boarding Bridges.<br />
• Check in Counters, Immigration and Custom Counters.<br />
• Additional Aircraft Parking Area – 25000 Sqm.<br />
• Additional Capacity 4 Nos. of AD- 321 / 319.<br />
• 7500 ft. of Long Suitable Runway for Handling AB-320 of Air Crafts.<br />
• Apron – 350 ft. x 250 ft.<br />
• A total of 5 Flights Connect <strong>Aurangabad</strong> to Mumbai, Delhi and Nagpur.<br />
Morning Hours<br />
• Jetlite – <strong>Aurangabad</strong> to New Delhi<br />
• Jetairways – <strong>Aurangabad</strong> to Mumbai<br />
Evening Hours<br />
• Air India – <strong>Aurangabad</strong> – Mumbai - New Delhi<br />
• Jetairways – <strong>Aurangabad</strong> to Mumbai<br />
• Kingfisher - <strong>Aurangabad</strong> to Mumbai<br />
• Some Chatter Flights report every now and then.<br />
• Current Status – UNDER UTILISED.<br />
34
B} SURFACE – BUSES/ COACHES<br />
Currant Situation:<br />
• Bus station run by the MSTRC- plying more than 700 incoming and 700 outgoing Buses<br />
every day.<br />
• Buses run to almost all tourist places in the district.<br />
• Connectivity to major towns and cities of Maharashtra<br />
• Inter state connectivity is as follows<br />
Inter State Services<br />
• Gulbarga, Bijapur, Hubli, Bellary, Bidar (Karnataka)<br />
• Panji (Goa)<br />
• Ahemedabad, Surat, Vododara (Gujrat)<br />
• Indore (Madya Pradesh)<br />
• Hyderabad, Nizamabad, Manchrial, Adilabad (Andhra Pradesh)<br />
• Traditional Bus Station<br />
• First Private Bus Terminus of India “Manmandir Travels” in <strong>Aurangabad</strong>.<br />
• A total of 50 coaches operate to various destinations as follows….<br />
Destination Numbers of Buses<br />
Mumbai 22<br />
Surat 03<br />
Ahemedabad 03<br />
Nagpur 10<br />
Other 12<br />
Total 50<br />
35
BUSES USED ARE STATE OF THE ART BUSES<br />
• Mercedes Benz Buses<br />
• Volvo Multi Axle Buses<br />
• Sutlej Coach Tata Buses<br />
BUSES AT AJANTA<br />
• 10 Non-polluting green buses were procured under the Japanese Assistance to operate in<br />
the No vehicle/ Non polluting Zone of Ajanta.<br />
• The Buses here finished service for their lifetime and need to be replaced with state of the<br />
Art Buses.<br />
On going Scheme: -<br />
• MSRTC has just issued super fast services on Volvo to Pune<br />
C} RAIL ROAD<br />
Current Situation<br />
• Connectivity to Mumbai, Delhi, Tirupati, Vijaywada, Nanded, Secunderabad and Manmad<br />
• Traditional Railway Station<br />
Ongoing Scheme<br />
• Construction of a new Railway station adjacent to the existing one.<br />
• New shuttle train for nearby towns like Jalna<br />
Funding Pattern<br />
• GOI, Indian Railways.<br />
D} WATER<br />
Current Situation<br />
Unexplored Area<br />
Ongoing Scheme<br />
• Possible with Irrigation Department<br />
• Funding Pattern<br />
• PPP<br />
36
Major Ongoing Scheme<br />
1. AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT<br />
PROJECT<br />
PROJECT BRIEF<br />
Maharashtra Tourism Development Corporation – an undertaking of the Government of Maharashtra<br />
State conceived the Ajanta Ellora Conservation and Tourism Development Project and got prepared<br />
in 1991, a Master Plan from M/s. Tata Consultancy Services, on the basis of which the Government<br />
of India requested the Government of Japan to consider grant of Financial Assistance for the Project.<br />
The Government of Japan got the Master Plan assessed by the Overseas Economic Co-operation<br />
Fund (OECF) now Japan Bank for International Co-operation (JBIC) and offered Loan assistance to<br />
Government of India for implementation of a part of the Master Plan as Phase I of the Project. The<br />
two Governments entered into an agreement for the Loan in January 1992. A Joint Venture of<br />
Pacific Consultants International (PCI) and Tata Consultancy Services (TCS) were appointed in<br />
November 1993 as Consultants for planning and overseeing the implementation of the works under<br />
the Loan.<br />
The objectives of the project are:<br />
(a) To conserve and preserve monuments and natural resources in the Ajanta-Ellora Region.<br />
(b) To improve the infrastructure in order to accommodate the increasing number of tourists to the<br />
region and enhance there experience by providing improved facilities and services.<br />
The present Phase of the project consists mainly of building up essential infrastructure facilities and<br />
it is completed. As stipulated in the Terms of References the Consultants have reviewed the original<br />
Master Plan and have formulated proposals for Phase 2. The proposals were presented by the<br />
Ministry of Tourism for consideration of OECF at an Interministrial Meeting. The proposals were<br />
reviewed by the fact-finding Mission of OECF in February 1998. The OECF requested the<br />
Government of India to submit the proposals next year for consideration. The OECF also asked for<br />
provision of certain more details and completion of expert panel review before forwarding the<br />
proposals.<br />
The Total project cost was estimated at Yen 4,406 million, which was equal to Rs. 817.1 Million at<br />
the exchange rate of Rs.1 equals Yen 5.39. The support from JBIC was Yen 3,745 million (Rs. 494-<br />
8 Million) and this is around 85% of the total project cost.<br />
The major works completed in Phase – I:<br />
• MONUMENT CONSERVATION<br />
Improvement of approach path to the caves, Procurement of conservation and logistic<br />
equipment, Geological investigations of caves for formulating conservation plan.<br />
37
• AIRPORT<br />
Extension of existing runway of 6000 ft. to 7500 ft. Installation of ILS and other navigational<br />
equipment, Strengthening of runway, Air conditioning of departure lounge and Erection of<br />
boundary wall.<br />
• AFFORESTATION<br />
Afforestation of 500 Ha of forest land near Ajanta caves and 237 Ha. Around Ellora Caves<br />
totaling 737 Ha. in the region has been completed.<br />
• ROADS<br />
Up gradation of 162 Kms. of road in Ajanta Ellora Region connecting <strong>Aurangabad</strong> – Ajanta,<br />
Ajanta View Point, <strong>Aurangabad</strong> – Ellora and Khultabad – Phulambri by fair road<br />
connectivity to Ajanta and Ellora Caves.<br />
• WATER SUPPLY<br />
Raising height of Tondapur Dam, Installation of filtration plants and Water Supply System at<br />
Ajanta and Ellora.<br />
• ELECTRICITY<br />
Augmentation of electric supply at Ajanta and Ellora, and provision of related supply<br />
network.<br />
• VISITOR MANAGEMENT SYSTEM (VMS)<br />
Preparation of media film, brochure, guide map, leaflets and posters in national and<br />
international languages; Signage in the project region.<br />
The above works were undertaken during Phase-I. In the meanwhile there was a balance of<br />
approximately Rs.380 million from the loan amount due to the depreciation of Rupee, after the<br />
signing of the loan agreement. The Government of India requested the Government of Japan for<br />
extending the loan agreement, which was agreed. The loan agreement has now been extended to<br />
31st March 2002 and further works are being undertaken based on the recommendations of 5th<br />
Steering Committee meeting.<br />
The Sub projects to be executed in extension Phase are shown below and summary of Additional<br />
Work Package for the extended period is given as enclosure. The proposed works are completed<br />
before February 2002.<br />
Phase I & Extended Phase Expenditure<br />
S. Sub Project Impl.<br />
No.<br />
Phase 1 Programme<br />
Agency<br />
1 Monument<br />
Conservation<br />
2 National Airport<br />
Authority<br />
Estimated<br />
Cost<br />
38<br />
Actual Exp. Reimburse<br />
ment<br />
ASI 13,230 3,440 2,821 Completed<br />
AAI 148,270 156,380 124,271 Completed<br />
In Rs. Thousand<br />
Present<br />
Status
Total 161,500 159,820 127,092<br />
3 Afforestation FD 31,240 33,000 27,060 Completed<br />
4 Roads PWD 435,360 539,870 442,693 Completed<br />
5 Water Supply and<br />
Sewerage<br />
MJP 51960 58,814 48,227 Completed<br />
6 Electric Power Supply MSEB 32,320 23,824 19,536 Completed<br />
7 Visitor Management<br />
System<br />
MTDC 27,340 6,010 4,928 Completed<br />
MOT 9,400 3,620 3,620 Completed<br />
Extended Phase-I<br />
Total 587,620 665,138 546,066<br />
1 Monument<br />
Conservation<br />
ASI 89,600 85,192 69,857 Completed<br />
2 <strong>Aurangabad</strong> Airport AAI 9,000 6,924 5,678 Completed<br />
Total 98,600 92,116 75,535<br />
3 Afforestation FD 13,600 11,255 9,229 Completed<br />
4 Roads PWD 124,400 195,565 160,438 Completed<br />
5 Visitor<br />
System<br />
Management MTDC 200,100 154,678 126,836 Completed<br />
MOT - 2,862 2,862 Complete<br />
Total 338,100 364,451 299,365<br />
Grand<br />
Total<br />
436,700 456,567 374,900<br />
Total 1,185,820 1,281,525 1,048,057<br />
AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT PROJECT<br />
Phase - II<br />
The second phase of the Ajanta-Ellora conservation and tourism development project with the Japanese Bank<br />
of International Co-operation (JBIC) sanctioning a soft loan of Rs.300 crores has become effective from July 31, 2003.<br />
The loan clearance was announced after the JBIC held a series of talks with the central department of Tourism<br />
and Culture and the Maharashtra Tourism Development Corporation (MTDC) in Delhi. The first phase of the Ajanta -<br />
Ellora heritage circuit up gradation scheme has won appreciation not only from the Japanese but also from UNESCO.<br />
The second phase envisages taking forward the conservation and a development scheme initiated in the first phase, and is<br />
estimated to Rs.360 crores. The remaining Rs.60 crores will be brought in by various agencies like the Archaeological<br />
Survey of India, Airport Authority of India and five state government agencies.<br />
The second phase will be completed in five year time and will generate additional employment in the<br />
<strong>Aurangabad</strong> Ajanta area. This time, the funds are being utilize for not only the restoration of the Ajanta and Ellora caves<br />
but for the entire cave circuit of Maharashtra, which streches from Mumbai to <strong>Aurangabad</strong>. The plan envisages<br />
development and repair in the Elephanta caves, Nasik Ghat, Malshej Ghat, the Shivneri fort as well as forts around Bhaja<br />
and Bedsa. <strong>Aurangabad</strong>'s fabulous but long-neglected heritage monuments will also be spruced up. These include the<br />
Bibi-ka-Maqbara, Soneri Mahal, Delhi Gate, Makai Gate, Bhadkal Gate, in the <strong>Aurangabad</strong>. Pitalkhora caves,<br />
Daulatabad Fort and the Patnadevi temple. The work to be carried out at these places includes structural reinforcement,<br />
chemical conservation of the paintings and artifacts, preservation of percolation within the caves, upgrading the<br />
environment, training conservation staff and improving visitor management system.<br />
Another major area of development will be the Lonar Crater, one of the oldest meteorite impact crater in the<br />
world (in Buldhana <strong>District</strong>). Last year, the MTDC built a resort near the crater to attract tourists. Now it plans to clean<br />
up the ancient temples on the beach of the lake in the crater and create heritage walks while simultaneously protecting the<br />
lake and wooded environs of the crater. Another important project that will be completed in the second phase is upgrading<br />
<strong>Aurangabad</strong> airport into an international airport.<br />
AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT PROJECT<br />
Phase - II<br />
Type of work Estimated cost Implementing Agency<br />
39
Monument Conservation<br />
in Million. Rs.<br />
368 ASI<br />
Improvement of Airport 607 AAI<br />
Afforestation 14 Maharashtra Forest Department<br />
Improvement of roads 185 Maharashtra P.W.D.<br />
Water Supply Systems 49 Maharashtra Jeevan Pradhikaran<br />
Tourist complexes at Ajanta & Ellora with<br />
532 MTDC<br />
interpretation centers and replica caves<br />
Public Awareness Activities 302 MTDC<br />
Human Resource Development 9 MTDC<br />
Computerization of Tourist Information 18 MTDC<br />
Micro Credit 5 MTDC<br />
Lonar Conservation and Development 25 MTDC<br />
State Archaeological Monuments 9 MTDC<br />
Additional sub projects in vicinity of<br />
237 MTDC<br />
Buddhist caves circuit<br />
Contingency 270<br />
Consulting Services 169<br />
Interest during construction 194<br />
Total Project Cost 2992 Rs. in million<br />
The brief description of work being undertaken by each implementing agency is given below:<br />
MONUMENT CONSERVATION<br />
( Executing Agency : Archaeological Survey of India)<br />
It covers implementing short and long term measures for the conservation & preservation at Ajanta Caves, Ellora Caves,<br />
Pitalkhora Caves, <strong>Aurangabad</strong> Caves, Bibi-ka-Maqbara, Daulatabad Fort, Kanari Caves, Elephanta and Nasik Caves. It<br />
also includes project packages of ASI (Chemical Branch) for Chemical Conservation of Monuments, Survey and<br />
Maintenance/Operation of Equipment & purchase of equipment’s for the conservation laboratory at <strong>Aurangabad</strong> &<br />
detailed documentation of heritage monuments.<br />
The proposed project package include:<br />
� Protection of rock mass.<br />
� Prevention of Water seepage in the caves.<br />
� Slope stability of caves and adjoining hills.<br />
� Conservation & Preservation/ protection of sensitive paintings.<br />
� Surface water management.<br />
� Landscaping the adjoining region.<br />
� Visitor management<br />
� Restoration of essential/structural elements and Investigation/exploration of surroundings.<br />
AURANGABAD AIRPORT<br />
(Executing Agency Airport Authority of India)<br />
To facilitate domestic and international flights to land in <strong>Aurangabad</strong> the airport facilities are planned to be upgraded.<br />
After the up-gradation wide-bodied aircraft’s operated by charter flight operators could land at <strong>Aurangabad</strong> Airport. This<br />
development will significantly boost the international tourist traffic to the region.<br />
The proposed project package include:<br />
� Construction of new passenger terminal building and Ancillary support facilities.<br />
� Construction of new apron 500x400 and construction of taxi track.<br />
AFFORESTATION<br />
( Forest Department, Maharashtra)<br />
Afforestation of land in Ajanta-Ellora Region. This will help in improving vegetation cover, which will prevent soil<br />
erosion and will reduce pollution in the vicinity of the caves.<br />
The proposed project package include:<br />
� Afforestation at Daulatabad, Maliwada & Mitmita, Daulatabad and surroundings<br />
� Information and Maintenance: Erection of fire towers, Fire line cutting every year, Fire fighting equipments,<br />
Display card on trees<br />
� Tourist facilities at Gawatala sanctuary: Camping and Accommodation facilities, Establishment of nature trails<br />
and watch towers.<br />
40
ROAD<br />
(Executing Agency:Public Works Department, Maharashtra State)<br />
The following roads are recommended for up gradation in phase-2<br />
1. Improvement of Bhusawal-Jamner-Pahur road(41.3 km)<br />
2. Improvement of Satkund-Pitalkhora road (10 km)<br />
All the roads lead to important tourist destinations and the proposed improvements will lead to reduction in travel time &<br />
commuting costs. The towns/villages in the vicinity of these roads will also benefit.<br />
WATER SUPPLY<br />
(Executing Agency : Maharashtra Jeevan Pradhikaran)<br />
The existing water supply scheme will take care of water supply & sanitation at tourist<br />
destinations at Ellora caves, Ajanta View Point. This facility will benefit tourists visiting the above tourist destinations.<br />
<strong>TOURISM</strong> MARKETING & VISITOR MANAGEMENT SYSTEM ( MTDC)<br />
� Development of Ajanta Tourist Complex : which includes construction of visitor information center, arrival<br />
area, interpretation center, site museum, virtual reality hall, cave replicas, restaurants, plazas & service areas.<br />
� Development of Ellora Tourist Complex : which includes construction of visitor center, arrival area,<br />
interpretation center, site museum, virtual reality hall, restaurants, plazas & service areas.<br />
� Public Awareness Activities: for promotion of Maharashtra and Buddhist circuits along with Ajanta Ellora<br />
region using press, print, audio visual and electronic media.<br />
� Human Resource Development : This will take care of training to staff for maintenance and operation of<br />
tourism destinations, visitor management service, tourism planning and environment conservation, etc.<br />
� Computerisation of Tourist Information :<br />
� Conservation of State Archaeological Monuments: The following gates and temples in & around <strong>Aurangabad</strong><br />
: Soneri Mahal, Delhi gate, Makai gate, Bhadkal gate are to be conserved & preserved.<br />
� Development of Lonar Crater: This includes construction of pathway, fencing work, construction of toilet,<br />
clearing of prosopis plants, restoration, conservation, creation of visitor information and management system.<br />
� Additional sub projects in the vicinity of the Cave : This will include development of Elephanta Caves,<br />
River front development of Nasik Ghat, Development of Malshej ghat, Development around Bhaja and Bedsa,<br />
Development of Shivneri fort near Junner caves, Development of Rustic valley. The development work will<br />
include the improvement of access roads, signage, power and water infrastructure at these tourist destinations.<br />
MICROCREDIT FOR LOW INCOME TOURIST SERVICE PROVIDERS:<br />
This is the first scheme of its kind in tourism sector in India and will aim to organize and train service providers at tourist<br />
sites who are other wise considered nuisance by tourists and planners alike, but are essential part of Indian tourism<br />
scenario. Along with the development of infrastructure in the <strong>Aurangabad</strong>, Nasik and Elephanta/Ghorapuri regions there<br />
is a need to cater to small routine necessities of tourists, which are today met by mushrooming hawkers whose service to<br />
tourists leave much to desire. The micro financing sub projects would aim at organizing, training and financing this low<br />
income segment. Women entrepreneurs will be given preference and suitable NGOs have been identified to train,<br />
disburse and monitor the micro credit funding and recovery. The beneficiaries include small restaurants, tea shops,<br />
kiosks, guides, photographers, hawkers, fruit vendors, taxi operators. This would make them more presentable as well as<br />
increase their entrepreneurial ability. The loan amount will be scheme will channalised through rural bank.<br />
41
2. AURANGABAD KALAGRAM<br />
This is Unique project in Maharashtra as the joint venture project of<br />
Maharashtra Tourism Development Corporation (MTDC) & <strong>Aurangabad</strong> Municipal<br />
Corporation.<br />
This project will provide the ambiance of Traditional Rural Hatt or Village<br />
Market and also cater with the needs of contemporary expectations of the tourist.<br />
<strong>Aurangabad</strong> Kalagram will provide the synthesis of Crafts, food and cultural<br />
activity of Maharashtra. The food and craft bazzar will provide to the visiting<br />
tourist treasure house of Indian and Maharashtrian culture/ Handicrafts, ethnic<br />
cuisine and unique bazzar adjacent to <strong>Aurangabad</strong> main city. It will also display<br />
the richness of Indian culture. This Complex will provide to the tourist for buying<br />
inimitable ethnic wears, savoring the different local and Maharashtrian delicacy<br />
and will also provide place for relaxation to the tourist, local people along with<br />
their family.<br />
The <strong>Aurangabad</strong> Kalagram will provide 106-craftsman stall (Including 17<br />
food stall) for selling native, utilitarian and ethnic product for all over the<br />
Maharashtra.<br />
The Silent feature of the Project:-<br />
1. Location:<br />
Near Garware Stadium, MIDC, Chikhalthana Area, <strong>Aurangabad</strong> in the<br />
proximity of Air port and five star hotels and also very near from<br />
<strong>Aurangabad</strong>-Jalna and Ajanta-<strong>Aurangabad</strong> state highway.<br />
2. Project Area: 7 Acres (Approx)<br />
3. Landscaping and beautification: Proposed <strong>Aurangabad</strong> Kalagram will be<br />
provided with sprawling landscaping and hardscaping completely with<br />
extensive beautification work.<br />
4. Number of Craftsman Stall: Around 106 Stalls (Including 17 food stalls.<br />
5. Parking Area: 7 Buses, 100 Cars, 200 two wheelers.<br />
6. Amphitheatre: For cultural programme, folks (1500 Capacity) open air<br />
42
7. Souvenir Shops: MTDC/ITDC Tourist information center Tourism booking<br />
center and one souvenir shops.<br />
8. Children Play Area: For the Visitors Children's<br />
9. Food Plaza: It will serve the local food in traditional way in 17 food stalls.<br />
10. Exhibition hall & Dormitory: For local Art & Crafts, For the stay of artist at<br />
the time of festival at economical rate will be taken in IInd Phase.<br />
11. Night Bazaar: (Proposed) It will be facilitated with shopping utilities.<br />
12. Project Cost: 442 Lacs for I st Phase & 200 Lacs for II nd Phase including<br />
night bazaar, exhibition halls & dormitories etc.<br />
Benefits of Projects:<br />
This project will provide.<br />
1) The opportunity to craft person to demonstrate their artistic skills to the<br />
thousands of tourist visiting <strong>Aurangabad</strong> Kalagram.<br />
2) This complex will also provide market for the Himroo, Paithani and other<br />
local Crafts.<br />
3) This will bring the Socio-economic change in and around rural area of<br />
Marathwada.<br />
4) This will generate employment for about 1000 people.<br />
5) This will provide platform for the folk like Dombare, Vasudev which are now<br />
a days diminishing.<br />
SITUATION/ GAP/ NEED ANALYSIS<br />
1. STATEMENT OF UNIVERSAL VALUE<br />
<strong>Aurangabad</strong> <strong>District</strong> is blessed with 2 unparalleled world Heritagesites of Ajanta and Ellora.<br />
Ajanta also happens to be the first monument in the country along with Ellora and Taj Mahal to<br />
make it to the World Heritage site list of UNESCO in the year 1983 India has 27 properties of both<br />
cultural and natural significance out of which 4 are in Maharashtra and 2 in th <strong>District</strong>. There seems<br />
to be a huge gap in attnining the statement of Univerasal value. It’s not Ajanta, Ellora It’s World<br />
Heritage. This gap needs to be filled in.<br />
43
2. DEVELOPMENT OF LOCAL ECONOMY<br />
Tourism empowers people, triggers local economy, alleviates poverty and raises the standard<br />
of living. The development of local economy through Tourism spending is not determined or as such<br />
is scattered or in other terms the benefactors are not evenly spread. A major analysis reveals that the<br />
Rural Heritage should have done that but instead the multiplier in economic terms seems to be<br />
centrel at <strong>Aurangabad</strong>.<br />
3. PROLONGING THE TOURIST STAY<br />
Observations have been made by all the working group on Tourism that the average stay for<br />
visitors/Tourists to the <strong>District</strong> is that of 1 ½ day. A prolonged stay of the Tourist results into higher<br />
spending thus boosting the economy. The gap is the result of non-availability of New products in<br />
Tourism in terms of inadequate information, accessibility, nothing beyond Ajanta and Ellora mindset<br />
as well as non availability of modern engagements for the Tourist like entertainment and shopping.<br />
4. TOURIST EXPERIENCE<br />
Perhaps the biggest of all, with and unclean township and smelly Bus stations Railway<br />
Stations and Tourist places.<br />
• A Welcome feeling to the city is another gap as people tend to be less aware of tourisms<br />
magic.<br />
• Non professional handling of tourist except that in the organized sector of the Hotel Industry.<br />
5. SAFETY, SECURITY, COMFORT<br />
44
A huge gap exists as all these three access have been undermined by the agencies except in<br />
the <strong>Aurangabad</strong> city as such. The key to a successful stay is the safety, security and comfort of the<br />
Tourist. Need is to concentrate on these three aspects to result into net positive experience leading to<br />
generation of good GDP.<br />
6. CULTURE, ENVIRONMENT AND SOCIAL VALUES<br />
As a matter of reality, these are the other factors which the visitor wants to indulge in. These<br />
aspects have not been fully introduced in Tourism. Its very introduction through Cultural shows,<br />
Wild life tourism, Bird watching tours etc. will add value to the experience.<br />
7. MARKETING ASPECT<br />
Tourism is the word of mouth Business, Hospitality is from within and does not come<br />
through compulsion and mimicing. There is a need to enrich the Tourist experience and record the<br />
feelings to be narrated, printed as stories of a world apart holidaying in <strong>Aurangabad</strong>. The gap needs<br />
immediate feeling.<br />
8. TOURIST ARRIVALS<br />
A major mentalblock in understanding Tourism. Tourist Arrivals in large numbers with no<br />
engagement does not result into any much economic phenomenon. Tourist arrivals need to be<br />
understood as consolidated and not aggregating figure of day visitors and tourist.<br />
9. ROOM AVAILABILITY<br />
45
Seasonality in tourism has put <strong>Aurangabad</strong> tourism in a puzzled situation. A look reveals that<br />
although the room availability is at its best but budget category of rooms and flushing out the<br />
seasonality of tourism is the key.<br />
10. TRANSIT TRAVELLERS<br />
A hidden potential lies in them. Just passing out in the city at 2 am or 5 pm for instance does<br />
not make any sense, unless the city has something for them a attract on the way – A wayside amenity<br />
market, an amusement, a religious place, and event etc. How best can be done for them and tap the<br />
latent potential is a big question.<br />
11. STANDARD ITINERARIES<br />
A major part of responsibility in achieving tourists arrivals of considerable nature depend<br />
upon the “ Trend of Tourist Flow” to the district. A gap analysis reveals that more itineraries need to<br />
be evolved and designed.<br />
12. VISITOR INFORMATION<br />
How may km is Ajanta - 90,97 Or 110 go the answers, How for it will take 1 ½ hr, 2 hrs<br />
questioners of sort boggle the Tourist mind. Information related to travel, accommodation,<br />
sightseeing etc. has to be matched standardly, which is bnot at the moment.<br />
13. <strong>TOURISM</strong> EMPLOYABILITY<br />
A bigger mismatch of course as Tourist products are limited to Heritage monuments and<br />
travel related services have a lot may untrained manpower.<br />
14. TOUR GUIDES<br />
46
Tour guides availability, access, affordability are gray areas of concern.<br />
15. UPKEEP OF PLACES OF TOURIST INTEREST<br />
A Clear mismatch as tourist are starteled to see that a place of world importance is strewn<br />
over with leftover and garbage produced by other, tourists as well as the vicinity of almost all tourist<br />
places is polluted in some form or the other visual or otherwise.<br />
16. LEGISTATION FOR TRAVEL RELETED SERVICE PROVIDERS<br />
A serious issue which dose not exist at all. Hotels are not affiliated, Travel Agents are not<br />
recognized, Handicrafts are not marked and so on. Foreigners registration is a cumbersome task.<br />
17. PLACES OF TOURIST INTEREST<br />
A huge repository of lesser known monuments and places of sightseeing and natural beauty<br />
and ponderment exist. There have to be these fillers of all these places to identify and brand them as<br />
well.<br />
18. TRANSPORATION<br />
Air transport is marred by underutilization of an international quality airport. The Bus<br />
stations are in no mood to understand that Tourist is a part of their everyday travelers services are<br />
primitive in nature. The Railways have to come up to age and the private transportation is not<br />
organised. Water based tourism is totaly unexplored.<br />
CHALLENGES & REASONS<br />
Biggest challenge is that tourism has never been viewed as and alternate source to fuel the<br />
economy of the <strong>Aurangabad</strong> <strong>District</strong>.<br />
47
• It’s a multi agency, multi tasking, multifaceted industry, best understood at micro level like<br />
that of Guide Service, Taxi Drivers, Hotels, Handicraft, Vendors etc.<br />
• Tourism has been not viewed from the side of Individual product such as Ellora for instance,<br />
but overall Maharashtra Tourism.<br />
• Individual branding is virtually not existing<br />
• The City has not been declared the Tourism capital of the state.<br />
• There is no legislation on Tourism which can be used.<br />
• Tourist tours such as the tour for e.g. the Kingfisher Factory, Bajaj Factory for curiosity or to<br />
the Institute of Hotel Management, as the leading Hotel school of the world are not marketed<br />
neither designed.<br />
• Industrial and Business Tourism remains unexplored and more emphasis is laid on cultural<br />
Tourism.<br />
• Round the year Tourism is not existing at the moment.<br />
• Trained manpower availability is at its lowest.<br />
• Tourism needs a clean neighborhood and this is a challenge.<br />
• Tourism is not marketed as a <strong>District</strong> brand on an international level but amalgamated into<br />
Maharashtra Tourism.<br />
• Ellora Festival or other Handicraft Festivals have a great uncertainty and do not reach the<br />
international Tourist<br />
• There is no existence of a “Tourism Council” in the <strong>District</strong>.<br />
• The intellectual properties and geographical indications in the district have not been<br />
portrayed.<br />
• Air connectivity, Railway connectivity is very poor with no southward connectivity to<br />
Hyderabad and upward connectivity to Indore and Jaipur.<br />
• Multiple ticketing at places of entry such as Ajanta is a matter of contention.<br />
48
SWOT ANALYSIS<br />
STRENGTHS:<br />
• Heritage of Universal value<br />
• Organised accommodation sector<br />
• International quality Airport<br />
• Availability of different transportation<br />
• A variety of places of Tourist Interest<br />
• Availability of a Government set up from M.T.D.C.<br />
• World Heritage sites<br />
• Educational destination is the upcoming trend.<br />
• An inter section of 8 input Road connections to the city.<br />
• Divisional place<br />
• Proximity to Mumbai – The Gatway to India<br />
• Cultural attribute<br />
• Different forms of Tourism – Religious, Cultural and Business.<br />
• Big water Bodies<br />
• Available Human Resource<br />
• Room availability<br />
•<br />
WEAKNESSES:<br />
• No Consolidated Marketing<br />
• Non understanding of Heritage of Universal value.<br />
• No substantial effect seen in the economy<br />
• Tourist stay is on an average 1 ½ day<br />
49
• Safety, comfort and “Aththi Devo Bhava” do not from the basis of Tourism practices.<br />
• Cultural showcasing of the culture and tradition is limited and unexplored.<br />
• No standard itineraries<br />
• Expensive Tourist guides.<br />
• Inconsistent Tourist experience.<br />
OPPORTUNITIES:<br />
• World Heritage can become upbeat triumph card for new world Tourism<br />
• Acknowledging the multiplier of Tourism and its effect on economy.<br />
• A chance to produce a world class visitor experience.<br />
• To set best practice for safety and security of the Tourists.<br />
• Showcase culture including performing Arts, Cuisine, Customs, Traditions, Festivals, Social<br />
Values etc.<br />
• To diversify the Tourist product which is existing at the moment<br />
• To use <strong>Aurangabad</strong> Diaspora abroad as Goodwill Ambassadors for promoting <strong>Aurangabad</strong><br />
Tourism<br />
• Retaining transit travellers to Aurangabaed<br />
• To create more itineraries<br />
• Create employment opportunities.<br />
• To Fully utilize Air, Rail & Road services with possibilities of water based Tourism<br />
• To involve masses into Tourisms ventures<br />
• To achieve the tourist satisfaction index.<br />
THREATS:<br />
• Shifting of Tourist flow from <strong>Aurangabad</strong> to Jalgoan due to accessibility to the caves and a<br />
probable entry point from the North.<br />
• Shirdi to the west as a probable entry if the Airport if commissioned.<br />
50
• International and national competition over other <strong>District</strong>s.<br />
• Wrong Tourist experience<br />
• Over charging<br />
• Unprofessional attitude<br />
• Natural Disasters<br />
• Terrorism<br />
• Epidemics<br />
• Travel Advisories<br />
• Inadequate and untrained manpower<br />
• Lack of management plan at WHS<br />
BENCHMARKING WITH THE BEST<br />
The following best practices are being adopted for this vision.<br />
1. For product promotion – Hampi in Karnataka<br />
2. For Tourism district – Sindhudurg<br />
3. For other forms of Tourism- Chandigarh, Simla & Agra<br />
4. For visitor experience-Kawagoe city Tourism, Japan<br />
STRATEGY FORMATION<br />
Suggested Projects- Mission – and fund flow and implementation plan<br />
1. STRATEGY ATTAINMAENT OF UNIVERSAL VALUE :<br />
• A mix of published material for the prospective tourists with constant hammering of the<br />
uncomparable value of the world Heritage sites of Ajanta and Ellora. It could be through<br />
51
slogans like “Ajanta and Ellora –Heritage of the World” Or “<strong>Aurangabad</strong> Tourism- The land<br />
of Global Heritage”<br />
• Through invitation to international travel writers, tour operators and travel related service<br />
providers of prominent generating markets in Europe, Americas and the far East for<br />
publicising the universal value.<br />
• Introduction of “ Awareness lectures” for school students as a part of their extra curricular<br />
activities or by competitions like elocution and quizzes for the host population<br />
• The <strong>District</strong> displaying signs and bill boards at all possible places during all festivities, the<br />
motto of this universal value of the Tourist places.<br />
• Manufacturing of plagues and badges or Handicrafts for sporting by the host population or<br />
the Tourists – e.g. “Ajanta World Heritage, I was hare” with a UNESCO logo.<br />
• Inclusion as a compulsory preamble to government publication of the <strong>District</strong>.<br />
• Getting people of international repute visit the places and utter the statement of universal<br />
value.<br />
• Spread Mass awareness.<br />
PROJECT ENVISAGED – Implementation Plan<br />
Sr.<br />
No.<br />
DESCRIPTION AGENCY PHASES REQUIREMENT<br />
OF FUNDS<br />
1 Publishing promotional material of<br />
international acceptance along with a<br />
dedicated website for <strong>Aurangabad</strong><br />
Tourism with feedback and FAQ’s<br />
and constant monitoring + material<br />
accessibility to tourists.<br />
<strong>District</strong><br />
Administration<br />
in collaboration<br />
with a NGO &<br />
MTDC<br />
52<br />
I<br />
(2011-2014)<br />
II<br />
(2015-2018)<br />
(In lakhs)<br />
Phase I = 50.00<br />
Phase I = 75.00
CD’s + Brochures + Website<br />
(2011-2014) = 100,000 Nos. per year<br />
(2015-2018) = 200,000 Nos. per year<br />
(2019-<strong>2020</strong>) = 300,000 Nos. per year<br />
Through a Advisory Service who can<br />
evaluate the material.<br />
2 Familiarisation tours of Travel<br />
writers/ Celebrities/ International<br />
Schools/ Tour operators/ Media<br />
personnel to region International +<br />
National<br />
MTDC<br />
3 Competitions Awareness programmes School<br />
Education<br />
Department +<br />
MTDC+<strong>District</strong><br />
Administration<br />
+ Youth Affairs<br />
2) PROLONGING THE TOURIST STAY<br />
53<br />
III<br />
(2019-<strong>2020</strong>)<br />
2011 to <strong>2020</strong><br />
Every year<br />
invitation by<br />
given to<br />
50 people<br />
30 foreigner<br />
+ 20 Indian<br />
Phase I = 100.00<br />
Total = 225.00<br />
International<br />
Rs 100,000.00<br />
per person<br />
X 30 = 30 Lakhs<br />
Domestic<br />
Rs. 50,000.00 per<br />
person<br />
X 20 = 10 Lakhs<br />
Total 40 Lakhs<br />
40 X 10<br />
= 400 Lakhs<br />
2011 to <strong>2020</strong> Rs. 20 Lakhs per<br />
year 2 X 10 = 20<br />
20 Lakhs<br />
Total 645.00<br />
Strategy: - Products have to be diversified, cultural centres have to be opened up, visitor<br />
experiencesto be enriched. This can be done through activation of different things as<br />
suggested in the table below.<br />
Sr.<br />
No.<br />
Description Agency Year Requirement of<br />
Funds in Lakhs
01 Creation of world class Accommodation<br />
at Ajanta / Ellora / <strong>Aurangabad</strong>.<br />
Converting current Hotels of MTDC<br />
under PPP into star properties.<br />
02 Activation of EVC. Ellora Visitor<br />
Centre. State of the Art facility for<br />
visitor interpretation .State of the Art<br />
Facility for visitor information.<br />
03 Activation of AVC. Ajanta Visitor<br />
Centre.<br />
MTDC/or/and<br />
PPP mode<br />
MTDC/or/and<br />
PPP/ State or<br />
other mode<br />
State /<br />
MTDC/PPP or<br />
other mode<br />
54<br />
2011-<br />
2015<br />
2012-<br />
<strong>2020</strong><br />
2012-<br />
<strong>2020</strong><br />
04 Goff Club MTDC/PPP<br />
Total Rs. 7200<br />
3) TOURIST EXPERIENCE<br />
Ellora – 500<br />
Ajanta - 500<br />
<strong>Aurangabad</strong> - 200<br />
On going completed<br />
project under AEDP.<br />
300 per year<br />
300 x 10 = 3000<br />
On going completed<br />
project under AEDP.<br />
300 per year<br />
300 x 10 = 3000<br />
Strategy: - To get that professional touch, it’s necessary to do capacity building of the following<br />
stakeholders.<br />
1) Airport Handlers<br />
2) Railway Station Porters<br />
3) Bus Station Porters<br />
4) Rickshaw Drivers<br />
5) Tourist Taxi Drivers<br />
6) Artisans<br />
7) Cultural Performers<br />
8) Tour Guides<br />
9) Travel Related Service Providers<br />
10) Bottom Level Employees<br />
11) Bus Drivers<br />
12) Travel Agents Staff<br />
13) Tour Operator Staff<br />
14) Vendor<br />
15) All others not included in this list<br />
Also that a “First Impressions” workshop be taken as a compulsory course by all civic employees<br />
from Grampanchyat to MTDC to the Municipal Corporation to the Collectorate so as to create a<br />
sense of awareness on how it matters.<br />
Sr. Description Agency Year Requirement of
No. Funds in Lakhs<br />
01 Capacity Buildings of estimated 8000.<br />
Directly employed in Tourism through a<br />
serious<br />
1. week compulsory classroom training.<br />
Provision of food and study material +<br />
expert consultancy<br />
02 “ First Impressions workshops for civic<br />
employees. Targeted for 2000<br />
employees.<br />
03 Image Building Conference, Seminars<br />
and Events<br />
04 Commissioning of Tourist Experience<br />
Studies and Intermittant repair<br />
mechanisms<br />
“Three Studies”<br />
4) SAFETY, SECURITY, COMFORT<br />
Private Expert<br />
Enterprise<br />
appointed by<br />
State / <strong>District</strong><br />
Admin / MTDC<br />
Private Expert<br />
Enterprise /<br />
appointed by<br />
State<br />
55<br />
2011-<br />
2015<br />
2011-<br />
2015<br />
MTDC 2011 to<br />
<strong>2020</strong><br />
Private Expert<br />
Enterprise<br />
2011,<br />
2015.<br />
<strong>2020</strong><br />
“Three<br />
Studies”<br />
Candidate Expenses<br />
8000 x 1000<br />
80 Lakhs<br />
Consultancy Expenses<br />
20 Lakhs<br />
Total 100.<br />
Expert fees with 1 day<br />
workshops.<br />
20 workshops in 5<br />
years with 100 people<br />
each.<br />
4 Lakhs.<br />
Rs. 2 Lakhs per<br />
Seminar x 2 Seminars<br />
/ Conference per year<br />
4 Lakhs x 10 years =<br />
40<br />
5 Lakhs x 3<br />
15 Lakhs<br />
Total 159 Lakhs<br />
Grant Total 303 Lakhs<br />
The biggest deterents to the Safety and Security of the Tourists is a non-existence of a<br />
dedicated “Tourist Police Force”. There should be a special training school and recruitment for<br />
“Tourist Police Personnel”.<br />
Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Establishing a Tourist Police Training State 2011- to be estimated<br />
Academy. Training, Recruitment, full<br />
fledged running of the Academy and<br />
creation of a Tourist Police Force of 200<br />
personnel.<br />
<strong>2020</strong><br />
02 Redressal of complaints, FIR’s in case<br />
of Tourist complaints to be set up in a<br />
Standard manner writs State – of the Art<br />
technology<br />
State 2011-<br />
<strong>2020</strong><br />
03 Fast Track Tourism Consumer Courts State 2011-<br />
<strong>2020</strong><br />
5) CULTURE, ENVIRONMENT AND SOCIAL VALUES<br />
to be estimated<br />
to be estimated
Strategy: - The host community of <strong>Aurangabad</strong> <strong>District</strong> has a varied culture compressing of a<br />
magic of cultural environment, and social values. This needs to be showcased to<br />
people who come to visit the district. A showcasing of <strong>Aurangabad</strong> <strong>District</strong> with<br />
cuisine, local handicraft, customs and traditions is a must<br />
Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Activation of Kalagram with 107 stalls MTDC/Municipal 2011 Funds to be self<br />
with local Artisans, Government Corporation / onwards. generated through PPP<br />
Cultural Shows and a platform for PPP<br />
mode.<br />
various tourist to experience the<br />
02<br />
Cultural Extravaganza<br />
Ellora Festival of Art, Music and Dance <strong>District</strong><br />
2011 10 Lakhs state fund<br />
with International Smaller Festivals on Administration / onwards 10 x 10 = 100 Lakhs.<br />
Culture.<br />
MTDC<br />
every year<br />
03 Special Interest Tours (SIT) and Tour MTDC/Private 2011 Enterprisers<br />
development apart from Cultural Enterprisers/ onwards Development<br />
Tourism (i.e. Heritage Tours) such as Tour Operators/<br />
programmes through<br />
wildlife tours, Jungle treks, Bird Local flows/ PPP<br />
specialized training.<br />
watching Tours, Bajaj Factory Tours,<br />
Heritage Walk, Adventure Tours, a stay<br />
with an Indian Family.<br />
Identification of Possibilities and places<br />
be made known to the people.<br />
10 Lakhs.<br />
1) Wildlife Tours – Sarola,<br />
Gautala, Ajanta.<br />
2) Ecotourism Tours – Gautala,<br />
Soygaon, Daulatabad, Ajanta<br />
Area<br />
3) Bird watching Tours –<br />
Jayakwadi, Himayat Bagh,<br />
sukhana, Salim Ali Lake<br />
4) Bajaj Factory, Kingfisher<br />
5) Bed and Breakfast / Stay with an<br />
Indian family<br />
6) Pilgrimage Tours – Hindu,<br />
Islamic, Sikh, Buddhist and Jain<br />
Total 110 Lakhs<br />
6) MARKETING STRATERGY<br />
• Marketing the <strong>Aurangabad</strong> <strong>District</strong> experience as whole with different ingredients of<br />
Heritage, the memories, the character of the destinations, geographical parameters, lifestyle<br />
and cuisine, customs and traditions and the <strong>Aurangabad</strong> psyche is the need of the Hour.<br />
• A three pronged strategy of Branding local Tourism as “<strong>Aurangabad</strong> Tourism”, branding of<br />
Maharashtra Tourism and Incredible India be used.<br />
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Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Establishment of Brand <strong>Aurangabad</strong> MTDC and 2011 Separate funding by<br />
Tourism through a special Authority on <strong>District</strong> onwards. the State Govt. to the<br />
Tourism or <strong>Aurangabad</strong> Council for Administration<br />
tune of Rs. 50 Lakhs<br />
Tourism (ACT) be established. to empower mix<br />
per year i.e.<br />
1) Functioning for dedicated of GO’s/<br />
marketing of <strong>Aurangabad</strong> NGO’s/Experts/<br />
500 Lakhs.<br />
Tourism world wide.<br />
stakeholders and<br />
2) Hacing its own office under the custodians<br />
leadership of the MTDC.<br />
3) Produce the brochures as<br />
02<br />
indicated in stratergy 1.<br />
4) Participate in Travel shows and<br />
happenings at local, regional,<br />
national and global level.<br />
5) Take up promotional events,<br />
media relations etc.<br />
Appointing Goodwill Ambassadors all<br />
over the world out of the <strong>Aurangabad</strong><br />
Diaspora abroad.<br />
03 Marketing the unique channels of<br />
<strong>Aurangabad</strong>.<br />
Its Spices, Tea, Condiments, Fruits,<br />
Ayurveda, Food Shops, Pan etc.<br />
04 Marketing the destination <strong>Aurangabad</strong><br />
as a Hub for Medical Tourism,<br />
Ecotourism, Religions Tourism,<br />
Educational and Sports Tourism.<br />
05 Control and Regulation on Brand<br />
Total 500.00 Lakhs<br />
<strong>Aurangabad</strong> Tourism.<br />
7) RETAINING THE TRANSIT TRAVELERS<br />
Strategy: -<br />
• The projected room availability can be achieved by inviting Private participation as its –<br />
impossible for the Govt. enterprise to look into so many things due to unavailability of<br />
trained manpower.<br />
• Full implementation of Maharashtra Tourism Policy 2006.<br />
8) ROOM AVAILABILITY<br />
Strategy: -<br />
• To make aware the entrepreneurs in Tourism that such a Segment exists. This segment has<br />
been left unattended.<br />
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• To pursue the <strong>District</strong> Administration to have atleast a few hotels, amenity centers be opened<br />
24 hrs a day for such facilitation.<br />
9) STANDARD ITINERARIES<br />
Strategy: -<br />
• The following Standard Itineraries are now put on anvil for International and National<br />
recommendation and acceptance.<br />
National: -<br />
1) Delhi – Agra – Jaipur – Udaipur – Indore – Mandu – Maheshwar – Omkareshwar –<br />
Ajanta – <strong>Aurangabad</strong> – Ellora – Nasik – Mumbai.<br />
2) Bhopal – Pachmarhi – Chhindwara – Amravati – Sheogaon – Lonar – <strong>Aurangabad</strong> –<br />
Ellora – Ajanta – Indore – Bhopal.<br />
3) Goa – Belgaum – Bijapur – Solapur – <strong>Aurangabad</strong> – Ajanta – Ellora – Mumbai – Delhi.<br />
4) Hyderabad – Basar – Nanded – <strong>Aurangabad</strong> – Ajanta – Ellora – Hyderabad.<br />
5) Delhi – <strong>Aurangabad</strong> – Shirdi – Shani Shignapur – Ellora – Bhadra Maruti – Khuldabad –<br />
<strong>Aurangabad</strong> – Ajanta – Delhi.<br />
6) Hyderabad – <strong>Aurangabad</strong> – Shirdi – Shani Shingnapur – Ellora – Ajanta – Hyderabad.<br />
7) Ahmedabad – Nasik – Shirdi – Shani Shingnapur – <strong>Aurangabad</strong> – Ellora – Khuldabad –<br />
Ajanta – Jalgaon – Ahmedabad.<br />
8) Mumbai – Pune – <strong>Aurangabad</strong> – Ajanta – Ellora – Nasik – Mumbai.<br />
9) Nagpur – Aundha Nagnath – <strong>Aurangabad</strong> – Grishneshwar – Ellora – Trimbakeshwar<br />
(Nasik) – Bhimashankar – Pune – Beed – Parli Vaijnath – Nagpur.<br />
International Proposed: -<br />
Buddhist Circuit<br />
1) Colombo – <strong>Aurangabad</strong> – Gaya – Colombo.<br />
2) Bangkok – Calcutta – Gaya – <strong>Aurangabad</strong> – Bangkok<br />
3) Dubai – Mumbai – <strong>Aurangabad</strong> – Dubai<br />
4) Singapore – <strong>Aurangabad</strong> – Pune – Singapore<br />
5) Kathmandu – Varanasi – <strong>Aurangabad</strong><br />
Strategy: -<br />
• To invite air companies to come and do a feasibility.<br />
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• 2011 – International flights from Sri Lanka to be started at the behest of the airline company<br />
itself.<br />
10) VISITOR INFORMATION<br />
Strategy: -<br />
• To standardise all Tourist information and approve the content of Guide Books, magazines,<br />
Audio – Video and Travel Shows. To have a standard operating procedure for information<br />
dissemination.<br />
Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Touch screen Kiosks at Railway MTDC 2011- To be estimated<br />
Station, Bus Station and Airport with<br />
the state of the Art information<br />
dissemination.<br />
Also at Ajanta / Ellora<br />
2015- <strong>2020</strong><br />
02 Interactive website of <strong>Aurangabad</strong> NGO / 2011-<strong>2020</strong> 1 Lakh per year<br />
Tourism and its Administration / Consultant Continuous<br />
Facebook / Twitter / Blogs.<br />
updation<br />
11) CREATING EMPLOYMENT OPPORTUNITIES<br />
Strategy: -<br />
• Identifying that the there are three levels of Employment opportunities at various levels<br />
a) Bottom Level<br />
b) Middle Level<br />
c) Top Level<br />
• Employment opportunities exist in following positions or work.<br />
1) Airport representative<br />
2) Tourist Taxi driver<br />
3) Reservation Clerk<br />
4) Billing Clerk<br />
5) Night Auditor<br />
6) Housekeeping Boys.<br />
7) Front Office Supervisors<br />
8) Receptionists<br />
9) Public Relations Officers<br />
10) Tour Escort<br />
11) Tour Managers<br />
12) Cooks<br />
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13) Bakers<br />
14) Tour guide<br />
15) Handicraft sellers<br />
16) Artisans<br />
17) Room boys<br />
18) Waiters<br />
19) Stewards<br />
20) Captains<br />
Sr.<br />
Description Agency Year Requirement of<br />
No.<br />
Funds in Lakhs<br />
01 Establishment of a permanent facility Directorate of 2011 - 2010 To be estimated<br />
under the auspices of the Directorate of Technical (Small Courses)<br />
Technical Education to start a Tourism Education 2010 Full-<br />
college which will churn out the above<br />
fledged<br />
mentioned skilled personnel.<br />
Tourism<br />
college but only<br />
imparting<br />
industry ready<br />
skill to students<br />
12) PLACES OF TOURIST INTEREST<br />
Strategy: -<br />
• Identified Tourist places be evaluated for infrastructure requirements, visitor management<br />
plan and subsequent branding as shated in chapter 4.<br />
• To be based on the custodians of such places of Tourist interest.<br />
13) TRANSPORATION AIR<br />
(This section is to be completed)<br />
Strategy: -<br />
• Maximum sustainable use of Airport by creating pressure groups. To persuade the authorities<br />
and airlines to introduce International Departures from Aurnagbaqd Airport thus making at<br />
an international Airport.<br />
• To have Helicopter rides to Ajanta<br />
REFERENCES<br />
1. Tourism working group on Vision <strong>2020</strong> inputs.<br />
2. Maharashtra Tourism Policy 2006<br />
3. Eco tourism policy of the Govt. Of Maharashtra<br />
4. Congestion Management, by Graham Books<br />
5. Promotion and Development of <strong>Aurangabad</strong> as an Tourist Doller earning <strong>District</strong>. -<br />
Dr. Rajesh Ragde, Director, Dept. of Tourism, Dr. B.A.M.U. <strong>Aurangabad</strong>.<br />
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6. Tourism potential of <strong>Aurangabad</strong> - Dr. Dulari Qureshi.<br />
7. Feedbacks from stakeholders.<br />
8. Ajanta, Ellora, Conservation and Development project, Phase I and Phase II.<br />
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