Course Planning Guide 2012 - Faculty of Business and Economics

Management
Effective management enables businesses and organisations to achieve their goals and also provides them with an
important source of competitive advantage. As such, management is more than just the leadership and control exercised
by senior executives; management skills are practised by people in all roles and are valuable at every stage of your career.
Managers need to know what makes organisations successful and how to analyse, manage and improve performance in a range
of organisational areas. Studying management equips you with the skills you need to be an effective manager and makes you very
attractive to potential employers.
Specialist management areas available for study are human resource management, international business, operations management
and managing businesses and organisations.
Career options are many and varied, including management consultant, strategy specialist, production manager, equity and diversity
officer, international human resources manager, project manager, change analyst, recruitment consultant, manager of business
process improvement, industrial relations specialist and many others.
Information about our specialist areas can be found at www.managementmarketing.unimelb.edu.au/teach
Major in Management
To obtain a major in management you will need to complete 37.5 level-3 points. Level-3 management subjects available in 2012 are:
ÆÆ
MGMT30002 Managing in Contemporary Organisations
ÆÆ
MGMT30004 International Human Resource Management
ÆÆ
MGMT30005 Managing Strategic Change
ÆÆ
MGMT30006 Managing Entrepreneurship and Innovation
ÆÆ
MGMT30008 Organisations, Ethics and Society
ÆÆ
MGMT30011 Supply Chain Management
ÆÆ
MGMT30012 Business Consulting
ÆÆ
MGMT30013 Strategic Management
ÆÆ
MGMT30015 Career Management
ÆÆ
MGMT30017 Global Consulting Project
ÆÆ
IBUS30002 International Corporate Governance
ÆÆ
IBUS30003 Managing Conflict in Global Workplaces
ÆÆ
IBUS30004 Chinese Business and Economy
Please check the prerequisites for these subjects at www.unimelb.edu.au/handbook
Marketing
Marketing is an activity in which every organisation engages, including corporate firms, not-for-profit and government
organisations.
Marketing enables organisations to respond to market needs and maximise profitability. Key marketing responsibilities include:
ÆÆ
Finding out what goods and services customers need and want
ÆÆ
Positioning the organisation strategically in the market to meet customer needs and wants
ÆÆ
Determining the best ways to advertise, price and distribute goods and services that customers desire.
Our teaching spans the breadth of marketing education including advertising, product and brand management, strategic marketing,
market research, relationship marketing, global marketing, electronic marketing and buyer behaviour. Specialist marketing areas
available for study are communications and customer strategy and marketing management.
Career options include marketing consultant, marketing manager, market researcher, advertising manager, communications
manager, event manager and market analyst.
Information about our specialist areas can be found at: www.managementmarketing.unimelb.edu.au/teach
Professional Recognition
All students graduating with a Bachelor of Commerce majoring in marketing become Associate Members of the Australian
Marketing Institute (AMI). Combined with some years of work experience and professional development, marketers may then be
eligible to attain Certified Practicing Marketer status.
Major in Marketing
To obtain a major in marketing you will need to complete 37.5 level-3 points. Level-3 marketing subjects available in 2012 are:
ÆÆ
MKTG30003 Service and Relationship Marketing
ÆÆ
MKTG30006 Retail Management
ÆÆ
MKTG30007 Marketing and Society
ÆÆ
MKTG30008 Neuromarketing
ÆÆ
MKTG30009 Marketing Channels
ÆÆ
MKTG30010 Advertising and Promotions
ÆÆ
MKTG30011 Product Management
Please check the prerequisites for these subjects at www.unimelb.edu.au/handbook
15
16