MTR BPA Report - Marine Technology Magazine, Technology News ...

BUSINESS PUBLICATION CIRCULATION STATEMENT
FOR THE 6 MONTH PERIOD ENDED JUNE 2009
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
No. 999/06-09
Two Corporate Drive, Ninth Floor
Shelton, CT 06484-6259
Phone: +1 203.447.2800
Fax: +1 203.447.2900
www.bpaww.com
A not-for-profit organization since 1931,
BPA Worldwide is governed by a tripartite
board comprising media owners,
advertising agencies and advertisers.
Spanning 25 countries, BPA serves more
than 2,000 B-to-B publications and 500
consumer magazines, plus newspapers,
events, Web sites, email newsletters,
databases, wireless and other advertisersupported
media-as well as more than
2,600 advertiser and agency members.
Visit www.bpaww.com for the latest audit
reports, membership information and
publishing and advertising industry news.
New Wave Media
118 E. 25th Street
New York, NY 10010
Tel.: (212) 477-6700
Fax: (212) 254-6221
www.seadiscovery.com
jomalley@marinelink.com
Official Publication of: None
Established: 1993
Issues Per Year: 9
FIELD SERVED
MARINE TECHNOLOGY REPORTER serves the field of commercial diving, commercial vessels
owner/operator, dredging, marine geodesy, marine salvage, meteorology, ocean exploration/survey,
oceanography, offshore oil & gas exploration and production, owner/operator underwater vehicles
(manned/unmanned), search and survey, vessel chartering, environmental monitoring/pollution control,
marine construction, offshore structures, pipeline contractors, port/waterway/coastal/harbor authority,
ship/boat building and repair services, submersibles, marine consulting, marine engineering, naval
architecture, subsea engineering, education/training (marine/ocean), information technology, marine
research, software engineering and development services, systems integration, AUV manufacturer,
instrumentation manufacturer (marine/oceanographic), manufacturer of marine machinery, maritime
security, ROV manufacturer, subsea robotics, underwater vehicles manufacturer (manned/unmanned).
DEFINITION OF RECIPIENT QUALIFICATION
Qualified recipients include senior management, management, engineering, military, naval architects,
and other functions.
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED
Not Included Elsewhere
Copies
Other Paid Circulation____________ -
Advertiser and Agency ___________ 45
Rotated or Occasional ___________ -
Allocated for Trade Shows
and Conventions _______________ 310
Electronic______________________ -
All Other_______________________ 1,652
TOTAL 2,007
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual ______________________ 25,357 100.0 25,357 100.0 - -
Sponsored Individually Addressed __ - - - - - -
Membership Benefit _____________ - - - - - -
Multi-Copy Same Addressee_______ - - - - - -
Single Copy Sales _______________ - - - - - -
TOTAL QUALIFIED CIRCULATION 25,357 100.0 25,357 100.0 - -
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
2009 Issue
Number
Removed
Number
Added
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Qualified
Non-Paid
Qualified
Paid
Total
Qualified
January/
February 2,774 2,862 18,278 6,974 25,252
March____ 220 247 18,276 7,003 25,279
April _____ 193 216 18,287 7,015 25,302
2009 Issue
Number
Removed
Number
Added
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Qualified
Non-Paid
Qualified
Paid
Total
Qualified
May _____ 2,662 3036 20,356 5,320 25,676
June_____ 2,577 2,176 18,134 7,141 25,275
TOTAL 8,426 8,537
MARINE TECHNOLOGY REPORTER / June 2009
1 www.bpaww.com

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2009
This issue is 1.6% or 399 copies above the average of the other 4 issues reported in Paragraph two.
MARINE TECHNOLOGY REPORTER / June 2009
Classification by Function
BUSINESS AND INDUSTRY
TOTAL
QUALIFIED
PERCENT
OF TOTAL
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Commercial diving, commercial vessels owner/operator,
dredging, marine geodesy, marine salvage, meterology, ocean
exploration/survey, oceanography, offshore oil & gas
exploration and production, owner/operator underwater
vehicles (manned/unmanned), search and survey, vessel
chartering ________________________________________ 9,278 36.1 7,352 1,926 4,189 1,946 2,370 253 443 77
Environmental monitoring/pollution control, marine
construction, offshore structures, pipeline contractors,
port/waterway/coastal/harbor authority, ship/boat building
and repair services, submersibles_____________________ 4,909 19.1 3,882 1,027 937 2,620 930 126 262 34
Senior
Management
Management
Engineering
Marine consulting, marine engineering, naval architecture,
subsea engineering ______________________ 4,968 19.3 4,031 937 1,272 1,380 1,312 135 813 56
Education/Training (marine/ocean), information technology,
marine research, software engineering and development
services, systems integration ________________________ 3,611 14.1 2,713 898 673 563 1,846 85 295 149
AUV manufacturer, instrumentation manufacturer
(marine/oceanographic), manufacturer of marine machinery,
maritime security, ROV manufacturer, subsea robotics,
underwater vehicles manufacturer (manned/unmanned) _ 2,094 8.2 1,713 381 602 657 636 89 96 14
Others Allied to the Field ___________________ 816 3.2 665 151 278 177 68 3 289 1
Military
Subsea
Design
TOTAL QUALIFIED CIRCULATION 25,676 100.0 20,356 5,320 7,951 7,343 7,162 691 2,198 331
Other
Functions
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2009
Qualified Within
QUALIFICATION SOURCE 1 year 2 year 3 year
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Qualified
Non-Paid
Qualified
Paid
Total
Qualified
I. TOTAL – Direct Request: __________________________________________________ 15,647 10,029 - 20,356 5,320 25,676 100.0
a. Written ______________________________________________________________ 575 215 - 790 - 790 3.1
b. Telecommunication ____________________________________________________ - - - - - - -
c. Electronic ____________________________________________________________ 15,072 9,814 - 19,566 5,320 24,886 96.9
II. TOTAL – Request from recipient’s company: __________________________________ - - - - - - -
a. Written ______________________________________________________________ - - - - - - -
b. Telecommunication ____________________________________________________ - - - - - - -
c. Electronic ____________________________________________________________ - - - - - - -
III. TOTAL – Membership Benefit:______________________________________________ - - - - - - -
a. Individual ____________________________________________________________ - - - - - - -
b. Organizational ________________________________________________________ - - - - - - -
IV. TOTAL – Communication from recipient or recipient’s company (other than request): - - - - - - -
a. Written ______________________________________________________________ - - - - - - -
b. Telecommunication ____________________________________________________ - - - - - - -
c. Electronic ____________________________________________________________ - - - - - - -
V. TOTAL – Sources other than above (listed alphabetically):_______________________ - - - - - - -
Association rosters and directories _________________________________________ - - - - - - -
Business directories _____________________________________________________ - - - - - - -
Manufacturer’s, distributor’s and wholesaler’s lists ____________________________ - - - - - - -
Other sources ___________________________________________________________ - - - - - - -
VI. TOTAL – Single Copy Sales: ________________________________________________ - - - - - - -
TOTAL QUALIFIED CIRCULATION 15,647 10,029 - 20,356 5,320 25,676 100.0
PERCENT 60.9 39.1 - 79.3 20.7 100.0
Percent
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2009
MAILING ADDRESS
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Qualified
Non-Paid
Qualified
Paid
Total
Qualified
Individuals by name and title and/or function _________________________ 20,356 5,320 25,676 100.0
Individuals by name only __________________________________________ - - - -
Titles or functions only ____________________________________________ - - - -
Company names only _____________________________________________ - - - -
Multi-Copy Same Addressee copies __________________________________ - - - -
Single Copy Sales _________________________________________________ - - - -
TOTAL QUALIFIED CIRCULATION 20,356 5,320 25,676 100.0
Percent
www.bpaww.com 2

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2009
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Total
State & Zip Code
Qualified Percent
039-049 Maine _________________ 292 6 298
030-038 New Hampshire _________ 130 5 135
050-059 Vermont _______________ 22 - 22
010-027 Massachusetts__________ 853 13 866
028-029 Rhode Island ___________ 398 2 400
060-069 Connecticut ____________ 370 6 376
NEW ENGLAND 2,065 32 2,097 8.2
100-149 New York_______________ 856 9 865
070-089 New Jersey _____________ 587 6 593
150-196 Pennsylvania ___________ 373 5 378
MIDDLE ATLANTIC 1,816 20 1,836 7.2
430-459 Ohio___________________ 228 2 230
460-479 Indiana ________________ 83 3 86
600-629 Illinois _________________ 212 - 212
480-499 Michigan _______________ 225 5 230
530-549 Wisconsin ______________ 192 - 192
EAST NO. CENTRAL 940 10 950 3.7
550-567 Minnesota______________ 82 1 83
500-528 Iowa___________________ 37 - 37
630-658 Missouri _______________ 72 - 72
580-588 North Dakota ___________ 2 - 2
570-577 South Dakota ___________ - -
680-693 Nebraska ______________ 7 - 7
660-679 Kansas ________________ 24 - 24
WEST NO. CENTRAL 224 1 225 0.9
197-199 Delaware_______________ 64 2 66
206-219 Maryland_______________ 677 8 685
200-205 Washington, DC _________ 208 2 210
220-246 Virginia ________________ 1,003 10 1,013
247-268 West Virginia____________ 30 - 30
270-289 North Carolina __________ 259 7 266
290-299 South Carolina __________ 162 2 164
300-319 Georgia ________________ 178 5 183
320-349 Florida_________________ 1,747 39 1,786
SOUTH ATLANTIC 4,328 75 4,403 17.1
MARINE TECHNOLOGY REPORTER / June 2009
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Total
State & Zip Code
Qualified Percent
400-427 Kentucky______________ 62 5 67
370-385 Tennessee ____________ 75 4 79
350-369 Alabama ______________ 204 6 210
386-397 Mississippi ____________ 234 4 238
EAST SO. CENTRAL 575 19 594 2.3
716-729 Arkansas ______________ 17 - 17
700-714 Louisiana _____________ 907 7 914
730-749 Oklahoma _____________ 36 - 36
750-799 Texas_________________ 1,760 25 1,785
WEST SO. CENTRAL 2,720 32 2,752 10.7
590-599 Montana ______________ 20 1 21
832-838 Idaho _________________ 27 - 27
820-831 Wyoming ______________ 7 2 9
800-816 Colorado ______________ 90 2 92
870-884 New Mexico ___________ 24 1 25
850-865 Arizona _______________ 75 - 75
840-847 Utah__________________ 16 - 16
889-898 Nevada _______________ 35 1 36
MOUNTAIN 294 7 301 1.2
995-999 Alaska ________________ 245 4 249
980-994 Washington____________ 938 16 954
970-979 Oregon _______________ 216 2 218
900-961 California _____________ 1,796 38 1,834
967-968 Hawaii ________________ 183 6 189
PACIFIC 3,378 66 3,444 13.4
UNITED STATES 16,340 262 16,602 64.7
969 & 004-009 U.S. Territories ___ 3 10 13
Canada _______________________ 649 377 1,026
Mexico________________________ 81 65 146
Other International______________ 3,282 4,606 7,888
APO/FPO ______________________ 1 - 1
TOTAL QUALIFIED CIRCULATION 20,356 5,320 25,676 100.0
3 www.bpaww.com

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2009
Region/Country
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Total
Qualified Percent
ASIA
Armenia ________________________ - 1 1
Azerbaijan_______________________ - 1 1
Bangladesh _____________________ - 34 34
Brunei Darussalam _______________ - 3 3
China___________________________ 68 84 152
Georgia _________________________ - 2 2
Hong Kong - SAR _________________ - 51 51
India ___________________________ 189 390 579
Indonesia _______________________ 47 79 126
Japan __________________________ 55 50 105
Kazakhstan _____________________ - 3 3
Korea, Republic Of________________ 59 54 113
Kyrgyzstan ______________________ - 1 1
Macao__________________________ - 1 1
Malaysia ________________________ 16 163 179
Maldives ________________________ - 7 7
Mongolia________________________ - 1 1
Myanmar _______________________ - 18 18
Nepal __________________________ - 1 1
Pakistan ________________________ - 65 65
Philippines ______________________ - 100 100
Singapore _______________________ 142 152 294
Sri Lanka _______________________ - 44 44
Taiwan _________________________ - 44 44
Thailand ________________________ - 49 49
Uzbekistan ______________________ - 1 1
Vietnam ________________________ 15 30 45
Subtotal 591 1,429 2,020 7.9
MIDDLE EAST -
Bahrain _________________________ - 11 11
Iran ____________________________ - 154 154
Iraq ____________________________ - 1 1
Israel ___________________________ 30 25 55
Jordan __________________________ - 4 4
Kuwait__________________________ - 17 17
Lebanon ________________________ - 9 9
Oman __________________________ - 5 5
Qatar ___________________________ - 14 14
Saudi Arabia_____________________ - 41 41
Syrian Arab Republic ______________ - 5 5
United Arab Emirates______________ 72 89 161
Yemen__________________________ - 8 8
Subtotal 102 383 485 1.9
EUROPE
Albania _________________________ - 2 2
Andorra _________________________ - 1 1
Austria__________________________ - 15 15
Belarus _________________________ - 2 2
Belgium_________________________ 38 30 68
Bulgaria ________________________ - 32 32
Croatia _________________________ 20 47 67
Cyprus__________________________ - 23 23
Czech Republic___________________ - 2 2
Denmark________________________ 33 50 83
Estonia _________________________ - 9 9
Finland _________________________ 14 52 66
France__________________________ 157 72 229
Germany ________________________ 213 55 268
Gibraltar ________________________ - 1 1
Greece _________________________ 65 49 114
Greenland_______________________ - 3 3
Hungary ________________________ - 2 2
Iceland _________________________ 8 11 19
Italy ____________________________ 106 73 179
Latvia __________________________ - 3 3
Liechtenstein ____________________ - 1 1
Lithuania________________________ - 6 6
Luxembourg _____________________ - 1 1
Macedonia ______________________ - 4 4
Malta___________________________ - 15 15
Monaco_________________________ - 12 12
Netherlands _____________________ 117 106 223
Norway _________________________ 135 103 238
Poland__________________________ 22 54 76
Portugal ________________________ 44 28 72
Ireland__________________________ 13 27 40
Romania ________________________ 14 42 56
Russian Federation _______________ 27 69 96
Slovakia ________________________ - 3 3
Slovenia ________________________ - 10 10
Spain___________________________ 122 75 197
Sweden_________________________ 55 46 101
Switzerland______________________ 11 13 24
Turkey __________________________ 9 165 174
Ukraine _________________________ 16 13 29
United Kingdom __________________ 972 217 1,189
Holy See (Vatican City State)________ - 1 1
unspecified Europe _______________ - 22 22
Subtotal 2,211 1,567 3,778 14.7
AFRICA
Algeria__________________________ - 13 13
MARINE TECHNOLOGY REPORTER / June 2009
Print
Version
Only
(A)
Electronic
Version
Only
(B)
Total
Region/Country
Qualified Percent
Angola ____________________________ - 3 3
Benin _____________________________ - 7 7
Cameroon _________________________ - 9 9
Cape Verde ________________________ - 2 2
Congo _____________________________ - 1 1
Cote D'Ivoire _______________________ - 2 2
Egypt _____________________________ - 112 112
Equatorial Guinea ___________________ - 1 1
Ethiopia ___________________________ - 1 1
Ghana ____________________________ - 19 19
Guinea ____________________________ - 4 4
Kenya _____________________________ - 12 12
Libyan Arab Jamahiriya_______________ - 6 6
Madagascar________________________ - 1 1
Mauritius __________________________ - 4 4
Morocco ___________________________ - 9 9
Namibia ___________________________ - 4 4
Niger______________________________ - 1 1
Nigeria ____________________________ 17 156 173
Senegal ___________________________ - 3 3
Seychelles _________________________ - 1 1
Sierra Leone _______________________ - 2 2
Somalia ___________________________ - 1 1
South Africa ________________________ - 81 81
Sudan_____________________________ - 2 2
Swaziland__________________________ - 1 1
Tanzania __________________________ - 11 11
Togo ______________________________ - 1 1
Tunisia ____________________________ - 23 23
Uganda____________________________ - 4 4
Zimbabwe _________________________ - 1 1
Subtotal 17 498 515 2.0
NORTH AMERICA
Canada____________________________ 649 377 1,026
United States_______________________ 16,340 262 16,602
Mexico ____________________________ 81 65 146
unspecified North America____________ 1 1
Subtotal 17,071 704 17,775 69.2
CARIBBEAN
Antigua and Barbuda ________________ - 1 1
Aruba _____________________________ - 3 3
Barbados __________________________ - 4 4
Bermuda __________________________ - 5 5
Cayman Islands_____________________ - 1 1
Cuba______________________________ - 9 9
Dominica __________________________ - 1 1
Dominican Republic _________________ - 7 7
Grenada ___________________________ 1 1
Jamaica ___________________________ - 10 10
Netherlands Antilles _________________ - 3 3
Puerto Rico ________________________ 2 5 7
Saint Lucia_________________________ - 1 1
Saint Vincent and the Grenadines______ - 1 1
Bahamas __________________________ - 5 5
Trinidad and Tobago _________________ 8 12 20
Virgin Islands, U.S. __________________ - 2 2
Subtotal 10 71 81 0.3
CENTRAL AMERICA
Belize _____________________________ - 2 2
Costa Rica _________________________ - 7 7
Guatemala _________________________ - 2 2
Honduras __________________________ - 2 2
Panama ___________________________ - 26 26
Subtotal - 39 39 0.2
SOUTH AMERICA
Argentina __________________________ 60 50 110
Bolivia ____________________________ - 2 2
Brazil _____________________________ 80 91 171
Chile ______________________________ 8 91 99
Colombia __________________________ 1 83 84
Ecuador ___________________________ - 19 19
Falkland Islands (Malvinas) ___________ - 1 1
Paraguay __________________________ - 1 1
Peru ______________________________ - 34 34
Suriname __________________________ - 1 1
Uruguay ___________________________ - 17 17
Venezuela _________________________ - 52 52
Subtotal 149 442 591 2.3
ASIA PACIFIC
Australia___________________________ 162 147 309
Fiji________________________________ 5 5
Guam _____________________________ 1 1 2
Kiribati ____________________________ - 1 1
Federated States Of Micronesia _______ - 2 2
New Zealand _______________________ 42 30 72
Papua New Guinea __________________ - 1 1
Subtotal 205 187 392 1.5
TOTAL QUALIFIED CIRCULATION 20,356 5,320 25,676 100.0
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7. AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED
CIRCULATION STATEMENTS
Audited
Data
Audited
Data
Audited
Data
6-Month Period Ended: 2005 2006 2007
Audited
Data
January -
June
2008
Audited
Data
July -
December
2008
Circulation
Claim
January -
June
2009*
Total Audit Average
Qualified ______ 12,825 21,047 22,619 25,004 24,944 25,357
Qualified Non-Paid
Total_________ 12,825 21,047 22,619 25,004 24,944 25,357
Print Version Only 10,955 15,818 16,613 19,879 18,771 18,666
Electronic Version
Only ________ 1,870 5,229 6,006 5,125 6,173 6,691
Qualified Paid Total - - - - - -
Print Version Only - - - - - -
Electronic Version
Only ________ - - - - - -
Post Expire Copies
included in Paid
Circulation _____ **NC **NC **NC **NC **NC **NC
Average Annual
Order Price _____ **NC **NC **NC **NC **NC **NC
*NOTE: January - June 2009 data is unaudited. With each successive period, new data will
be added until six 6 month periods are displayed
MARINE TECHNOLOGY REPORTER / June 2009
8. PAID CIRCULATION DATA
**NC Average Annual Subscription Order Price for the Period.
(includes promotional incentive value, if any)
9 Issues Per Year
**NC
**NC
All Single Copy Sales Prices for the Period
Renewal Rate of Paid Subscribers (Optional)
9. ADDITIONAL DATA
METHOD OF DISTRIBUTION:
All qualified circulation conforms to the field served of a recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request
the electronic version are notified via email when the version is available.
PARAGRAPHS 5 & 6 ARE NOT REQUIRED.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT VERSION ONLY
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual _______________________ 18,666 100.0 18,666 100.0 - -
Sponsored Individually Addressed ___ - - - - - -
Membership Benefit ______________ - - - - - -
Multi-Copy Same Addressee________ - - - - - -
Single Copy Sales ________________ - - - - - -
TOTAL QUALIFIED CIRCULATION 18,666 100.0 18,666 100.0 - -
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - ELECTRONIC VERSION ONLY
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual _______________________ 6,691 100.0 6,691 100.0 - -
Sponsored Individually Addressed ___ - - - - - -
Membership Benefit ______________ - - - - - -
Multi-Copy Same Addressee________ - - - - - -
Single Copy Sales ________________ - - - - - -
TOTAL QUALIFIED CIRCULATION 6,691 100.0 6,691 100.0 - -
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true.
Dale Barnett, Circulation
John C. O'Malley, Publisher
(At least one of the above signatures must be that of an officer of the publishing company or its
authorized representative.)
IMPORTANT NOTE:
This unaudited circulation statement has been checked against the previous audit report.
It will be included in the annual audit made by BPA Worldwide.
Date signed August 11, 2009
State
New York
County
New York
Received by BPA Worldwide August 11, 2009
Type
PD
ID Number
M417Y0J9
www.bpaww.com
Copyright 2009 BPA Worldwide. All rights reserved.
Recycled Paper