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1. How Does The Duty To Support Arise?<br />
The case law makes it clear that the franchise<br />
relationship imposes duties of “the utmost good<br />
faith”;<br />
• “Franchisors are not required to act selflessly placing<br />
the interest of the franchisee ahead of their own.<br />
However, it appears clear from the case law that a<br />
franchisor is subject to the duty to act in utmost<br />
good faith towards a franchisee” (Machias v. Mr.<br />
Submarine Ltd.)