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2. The Case Law<br />
Machias v. Mr Submarine Ltd. (2002, Ontario)<br />
• Franchisee in Montreal claims rescission of<br />
agreement/ damages for misrepresentation.<br />
• Franchisee promised promotional support, ongoing<br />
visits.<br />
• Court held that franchisor failed to provide the<br />
promised support or deal with issues faced by<br />
franchisee in isolated market.<br />
• Plaintiff’s s claim for rescission allowed.