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2. The Case Law<br />

Machias v. Mr Submarine Ltd. (2002, Ontario)<br />

• Franchisee in Montreal claims rescission of<br />

agreement/ damages for misrepresentation.<br />

• Franchisee promised promotional support, ongoing<br />

visits.<br />

• Court held that franchisor failed to provide the<br />

promised support or deal with issues faced by<br />

franchisee in isolated market.<br />

• Plaintiff’s s claim for rescission allowed.

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