RSA RETAIL RESEARCH PAPER2 WEB HR.pdf
RSA RETAIL RESEARCH PAPER2 WEB HR.pdf RSA RETAIL RESEARCH PAPER2 WEB HR.pdf
CULTURES ARE MIXED UP There has been a surge in migration activity in the past 10 years, with the ability to travel and work across the EU. This has meant that many countries have changed in cultural mix. This has brought many opportunities and challenges for countries across Europe. CITIES WITH 100,000 OR MORE FOREIGN-BORN RESIDENTS Ref. MPI
‘LIFELONG’ IS FOR LONGER Improvements in healthcare mean that people are living longer, which also means that they are consuming for longer. People are also more dependent on their pensions and public sector support later in life. There is a marked age difference with some other parts of the world: The median age in Europe is 40+ The median age in Africa is 20+ EUROPE IS MORE FEMALE Most countries in Europe have more women than men by one or two percentage points. Turkey, Cyprus, Iceland, Albania, and Macedonia have a slightly higher percentage of males. And women have a higher life expectancy than men overall. TO SUMMARISE… • Families are now all different shapes and sizes with the extended family unit often broken up. • People are living more in urban environments and moving across country borders. • People are living longer across Europe, much longer than Africa or South America. • Europe is more female. Ref. Google
- Page 1 and 2: PAPER 2: THE POWER OF THE CONSUMER
- Page 3 and 4: THE POWER OF THE CONSUMER UNDERSTAN
- Page 5: THE CHANGING FACE OF OUR POPULATION
- Page 9 and 10: YOUNG PEOPLE ARE STRUGGLING TO GET
- Page 11 and 12: WILL THEY HAVE THE RIGHT PRODUCTS/P
- Page 13 and 14: WILL THEY OFFER ME A BENEFIT FOR BU
- Page 15: APPENDIX List of Useful Sources •
CULTURES ARE MIXED UP<br />
There has been a surge in migration activity in the past 10 years,<br />
with the ability to travel and work across the EU. This has meant<br />
that many countries have changed in cultural mix. This has brought<br />
many opportunities and challenges for countries across Europe.<br />
CITIES WITH 100,000 OR MORE FOREIGN-BORN RESIDENTS<br />
Ref. MPI