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IMRG Experian Hitwise HOT 100 - Twinkle

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<strong>IMRG</strong> <strong>Experian</strong> <strong>Hitwise</strong> <strong>HOT</strong> <strong>100</strong><br />

Top <strong>100</strong> e-Retailers MAY 2010 Top <strong>100</strong> e-Retailers<br />

2nd Annual - <strong>HOT</strong>SHOPS Hot <strong>100</strong> list<br />

1 amazon.co.uk www.amazon.co.uk<br />

51 Orange shop shop.orange.co.uk<br />

2 Argos www.argos.co.uk<br />

52 TravelRepublic.co.uk www.travelrepublic.co.uk<br />

3 Play.com www.play.com<br />

53 Dorothy Perkins www.dorothyperkins.com<br />

4 Apple www.apple.com<br />

54 House of Fraser www.houseoffraser.co.uk<br />

5 Tesco<br />

www.tesco.com<br />

55 Wickes www.wickes.co.uk<br />

6 Amazon.com www.amazon.com<br />

56 Vodafone Shop shop.vodafone.co.uk<br />

7 Your M&S www.marksandspencer.com<br />

57 First Choice www.firstchoice.co.uk<br />

8 Next<br />

www.next.co.uk<br />

58 See www.seetickets.com<br />

9 Tesco direct<br />

direct.tesco.com<br />

59 The Carphone Warehouse www.carphonewarehouse.com<br />

10 easyJet.com<br />

www.easyjet.com<br />

60 Premier Inn www.premierinn.com<br />

11 John Lewis<br />

www.johnlewis.com<br />

61 ebuyer.com www.ebuyer.com<br />

12 Ryanair<br />

www.ryanair.com<br />

62 Jet2.com www.jet2.com<br />

13 B&Q<br />

www.diy.com<br />

63 MandmDirect.com www.mandmdirect.com<br />

14 Thomson<br />

www.thomson.co.uk<br />

64 ALDI UK uk.aldi.com<br />

15 asos<br />

www.asos.com<br />

65 Maplin Electronics www.maplin.co.uk<br />

16 Expedia.co.uk<br />

www.expedia.co.uk<br />

66 Apple iPod & iTunes www.apple.com/itunes<br />

17 New Look<br />

www.newlook.com<br />

67 Monsoon www.monsoon.co.uk<br />

18 LoveFilm.com www.lovefilm.com<br />

68 boohoo.com www.boohoo.com<br />

19 Debenhams www.debenhams.com<br />

69 easyJet Holidays holidays.easyjet.com<br />

20 Topshop.com<br />

www.topshop.com<br />

70 Matalan www.matalan.co.uk<br />

21 River Island<br />

www.riverisland.com<br />

71 Flybe www.flybe.com<br />

22 lastminute.com www.lastminute.com<br />

72 bmibaby www.bmibaby.com<br />

23 Thomas Cook<br />

www.thomascook.com<br />

73 Virgin atlantic www.virgin-atlantic.com<br />

24 hp<br />

www.hp.com<br />

74 InterContinental Hotels Group www.ichotelsgroup.com<br />

25 Homebase<br />

www.homebase.co.uk<br />

75 on the Beach www.onthebeach.co.uk<br />

26 Currys<br />

www.currys.co.uk<br />

76 mothercare www.mothercare.com<br />

27 ScrewFix.com<br />

www.screwfix.com<br />

77 Miss Selfridge www.missselfridge.co.uk<br />

28 ASDA<br />

www.asda.co.uk<br />

78 Monarch.co.uk www.monarch.co.uk<br />

29 HMV.com<br />

www.hmv.com<br />

79 La Redoute www.laredoute.co.uk<br />

30 Littlewoods.com<br />

www.littlewoods.com<br />

80 Dixons www.dixons.co.uk<br />

31 thetrainline.com<br />

www.thetrainline.com<br />

81 Evans Cycles www.evanscycles.com<br />

32 British Airways<br />

www.britishairways.com<br />

82 ChainReactionCycles.com www.chainreactioncycles.com<br />

33 Very.co.uk<br />

www.very.co.uk<br />

83 Toys R Us - UK www.toysrus.co.uk<br />

34 Cineworld Cinemas<br />

www.cineworld.co.uk<br />

84 wiggle www.wiggle.co.uk<br />

35 ASDA Direct<br />

direct.asda.com<br />

85 Bhs www.bhs.co.uk<br />

36 Dell EMEA<br />

www.euro.dell.com<br />

86 Topman www.topman.co.uk<br />

37 Odeon Cinemas<br />

www.odeon.co.uk<br />

87 wilkinson www.wilkinsonplus.com<br />

38 ticketmaster United Kingdom<br />

www.ticketmaster.co.uk<br />

88 JD Sports www.jdsports.co.uk<br />

39 Sainsbury's<br />

www.sainsbury.co.uk<br />

89 Republic www.republic.co.uk<br />

40 Comet<br />

www.comet.co.uk<br />

90 3 Store threestore.three.co.uk<br />

41 Vue Entertainment<br />

www.myvue.com<br />

91 Boden www.boden.co.uk<br />

42 Travelodge UK<br />

www.travelodge.co.uk<br />

92 Waitrose www.waitrose.com<br />

43 GAME<br />

www.game.co.uk<br />

93 national express www.nationalexpress.com<br />

44 Boots<br />

www.boots.com<br />

94 Focus diy & gardening www.focusdiy.co.uk<br />

45 PC World<br />

www.pcworld.co.uk<br />

95 holidayextras.com www.holidayextras.co.uk<br />

46 QVCUK.com<br />

www.qvcuk.com<br />

96 T-Mobile UK Mobile Phone Shop www.t-mobile.co.uk/shop<br />

47 Halfords<br />

www.halfords.com<br />

97 BAA www.baa.com<br />

48 O2 Shop<br />

shop.o2.co.uk<br />

98 teletext Holidays www.teletextholidays.co.uk<br />

49 IKEA<br />

www.ikea.com<br />

99 schuh www.schuh.co.uk<br />

50 Sportsdirect.com<br />

www.sportsdirect.com<br />

<strong>100</strong> LEGO Worlds www.lego.com<br />

The <strong>IMRG</strong>-<strong>Experian</strong> <strong>Hitwise</strong> Hot Shops List of the top 50 UK e-retailers* is the key indicator of online merchant performance. The List is published quarterly and tracks popularity, as indicated by visits, of those selling<br />

goods and services within the <strong>IMRG</strong> Capgemini Index Classification**. This List is based on April 2010 data.<br />

* The <strong>IMRG</strong>-<strong>Experian</strong> <strong>Hitwise</strong> Hot Shops List excludes eBay and price comparison / aggregator websites such as Kelkoo and Froogle.<br />

** <strong>IMRG</strong> Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden /<br />

DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs<br />

© <strong>IMRG</strong> 2006-2009 www.imrg.org +44 (0) 7000 46 46 74


SPECIAL REPORT MAY 2006 - MAY 2010 4th ANNIVERSARY<br />

KEY: p /qdenotes movement up / down since May 2006. wv denotes same place. NEW - are new sites since May 2006. NUMBERS denote ranking, 1-50 each May<br />

May-10 May-09 May-08 May-07 May-06<br />

wv 1 1 1 1 1 Amazon UK www.amazon.co.uk<br />

p 2 2 5 3 3 Argos www.argos.co.uk<br />

p 3 3 3 4 5 Play.com www.play.com<br />

p 4 17 2 7 10 Apple Computer www.apple.com<br />

q 5 5 4 2 4 Tesco.com www.tesco.com<br />

wv 6 4 6 5 6 Amazon.com www.amazon.com<br />

p 7 6 7 12 23 Marks & Spencer www.marksandspencer.com<br />

p 8 9 9 14 14 Next www.next.co.uk<br />

NEW 9 15 8 16 - Tesco Direct direct.tesco.com<br />

q 10 11 10 8 8 easyJet www.easyjet.co.uk<br />

p 11 28 15 17 20 John Lewis www.johnlewis.com<br />

q 12 12 14 9 9 RyanAir www.ryanair.com<br />

p 13 16 23 23 24 B&Q www.diy.com<br />

q 14 13 11 11 13 Thomson Holidays www.thomson.co.uk<br />

p 15 10 18 36 50 ASOS www.asos.com<br />

q 16 8 12 6 7 Expedia.co.uk www.expedia.co.uk<br />

NEW 17 40 - - - New Look www.newlook.co.uk<br />

NEW 18 32 - - - LOVEFiLM www.lovefilm.com<br />

p 19 26 30 - 36 Debenhams www.debenhams.com<br />

NEW 20 21 33 50 - Topshop www.topshop.com<br />

NEW 21 24 34 - - River Island www.riverisland.com<br />

q 22 22 17 15 12 lastminute.com www.lastminute.com<br />

q 23 30 25 25 18 Thomas Cook www.thomascook.com<br />

p 24 47 39 40 47 HP www.hp.com<br />

NEW 25 37 - - - Homebase www.homebase.co.uk<br />

p 26 29 20 22 27 Currys www.currys.co.uk<br />

p 27 34 32 45 46 Screwfix Direct www.screwfix.com<br />

p 28 23 31 43 49 ASDA www.asda.co.uk<br />

p 29 18 16 18 32 HMV.com www.hmv.com<br />

p 30 19 35 38 40 Littlewoods www.littlewoods.com<br />

NEW 31 41 - - - The TrainLine www.thetrainline.com<br />

q 32 43 19 10 11 British Airways www.britishairways.com<br />

NEW 33 - - - - Very.co.uk www.very.co.uk<br />

NEW 34 42 - - - Cineworld Cinemas www.cineworld.co.uk<br />

NEW 35 53 - - - ASDA Direct direct.asda.com<br />

q 36 14 13 13 2 Dell EMEA www.euro.dell.com<br />

NEW 37 39 45 42 - Odeon Cinemas www.odeon.co.uk<br />

q 38 27 22 19 15 Ticketmaster UK www.ticketmaster.co.uk<br />

NEW 39 20 42 - - Sainsbury's www.sainsburys.co.uk<br />

q 40 33 28 26 22 Comet UK www.comet.co.uk<br />

NEW 41 44 - - - Vue Entertainment www.myvue.com<br />

q 42 35 40 30 37 Travelodge UK www.travelodge.co.uk<br />

NEW 43 36 21 - - GAME www.shop.game.net<br />

NEW 44 48 46 48 - Boots www.boots.com<br />

q 45 38 26 29 30 PC World www.pcworld.co.uk<br />

q 46 45 36 24 29 QVCUK.com www.qvcuk.com<br />

NEW 47 49 - - - Halfords www.halfords.com<br />

q 48 31 27 - 28 O2 Shop shop.o2.co.uk<br />

NEW 49 46 44 - - IKEA www.ikea.com<br />

NEW 50 90 - - - Sportsdirect.com www.sportsdirect.com<br />

The <strong>IMRG</strong>-<strong>Experian</strong> <strong>Hitwise</strong> Hot Shops List of the top 50 UK e-retailers* is the key indicator of online merchant performance. The List is published quarterly and tracks popularity, as indicated by visits, of those selling<br />

goods and services within the <strong>IMRG</strong> Capgemini Index Classification**. This List is based on April 2010 data.<br />

* The <strong>IMRG</strong>-<strong>Experian</strong> <strong>Hitwise</strong> Hot Shops List excludes eBay and price comparison / aggregator websites such as Kelkoo and Froogle.<br />

** <strong>IMRG</strong> Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden /<br />

DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs<br />

© <strong>IMRG</strong> 2006-2009 www.imrg.org +44 (0) 7000 46 46 74


Movement Since May 2006<br />

Highlights:<br />

NEW p q wv<br />

18 15 15 2<br />

The <strong>IMRG</strong> / <strong>Hitwise</strong> Hot Shops List, now four years old, provides a unique perspective on how the e-retail market leaders are performing in terms of attracting visitors to their<br />

websites. For the second year running we have the Top <strong>100</strong>!<br />

� Amazon retains the List's top spot every time<br />

� Seven of the original May 2006 top ten brands are still in the top ten<br />

� Six of the top ten have physical stores, up from four last May<br />

� Top <strong>100</strong> list will give a wider perspective on the Hot Shops<br />

� Thirty three of the top 50 retailers have physical stores, up from twenty-three in 2006<br />

At number 1, Amazon's dominance of the Hot Shops List has remained unchallenged every quarter since the List was first published in May 2006. Argos has retained second<br />

place this time following it's move back to that spot last year.<br />

Argos (2/originally 3) retained the second spot that it gained last year and Play.com (3/5) has remained in third position since May 2008. Apple Computer (4/10), moved up to<br />

4th place from 17th position in May last year, on the back of the much anticipated launch of the iPad.<br />

Seven of the original top 10 retained membership of that elite group: Amazon UK (1/1), Argos (2/3), Play.com (3/5), Apple Computer (4/10), Tesco.com (5/4), Amazon.com (6/6)<br />

and easyJet (10/8).<br />

Six of the top ten retailers have physical stores, up from four in May 2009. Thirty three of the fifty Hot Shops have a high street presence, up from twenty-three in 2006.<br />

Leading the fastest climbers are ASOS (15/50) and HP (24/47). In addition we have ASDA moving to 28 from 49 and Screwfix at 27 up from 46 in May 2006.<br />

Electrical and travel are the sectors most strongly represented on the List. The top 3 electrical retailers include Apple Computer (4/10), HP (24/47) and Currys (26/27) with the<br />

previous trend of pure play online retailers entering the list and established retailers losing ground halted. The top 3 Travel companies are easyJet (10/8), Ryanair (12/9) and<br />

Thomson Holidays (14/13). Apart from The Trainline (31/New) which is new - all other companies in the Travel sector have lost ground in the listings since May 2006.<br />

Clothing is one of the fastest growing online shopping sectors, with nine specialist retailers on the List including Marks & Spencer (7/23), Next (8/14) and ASOS (15/50).<br />

Grocery sales that were very strong last year have lost ground. Tesco.com (5/4) continues to lead in this sector retaining 5th position from last year, with ASDA (28/49) falling 5<br />

places from May 2009 and Sainsbury's (39/NEW) falling 19 places since last May.<br />

The eighteen newcomers to the List since May 2006 are Tesco Direct (9), New Look (17), LOVEFiLM (18), Topshop (20), River Island (21), Homebase (25), The Trainline (31),<br />

Very.co.uk (33), Cineworld Cinemas (34), ASDA Direct (35), Odeon Cinemas (37), Sainsbury's (39), Vue Entertainment (41), GAME (43), Boots (44), Halfords (47), IKEA (49)<br />

and Sportsdirect.com (50).<br />

Brands that appeared on the original Top 50 List but have since dropped out of the top <strong>100</strong> are MyTravel (17), Opodo (48), Packard Bell UK (38), XL.com (33), Tesco Electrical<br />

(34), Thomsonfly (21) and Woolworths (41). A number of others, whilst out of the Top 50 are still placed within the Top <strong>100</strong>.<br />

<strong>IMRG</strong>'s CEO, James Roper, comments:<br />

"With multichannel retailers now accounting for two-thirds of the top 50 merchants, it is clear that those with both physical stores and an online presence are leading the growth<br />

in e-retail. This is also evidenced in the <strong>IMRG</strong> Capgemini E-retail Sales Index, where multichannel retailers are consistently outperforming their pureplay counterparts in terms of<br />

sales growth. Not surprisingly, fashion retailers continue to move up the Hot Shops List as clothing remains one of the fastest growing online sectors."<br />

<strong>Hitwise</strong>'s Director of Research, Robin Goad, comments:<br />

“With Summer just round the corner, DIY retailers are experiencing a season spike in traffic, with B&Q, Homebase and Screwfix all moving up the rankings. All three have also<br />

improved their position compared to last year, something that was expected given that House and Garden is currently the fastest growing online retail sector. The release of<br />

both the iPad and the latest iPhone have helped Apple move up the rankings, while department stores such as John Lewis, Debenhams and Tesco Direct continue to gain<br />

market share at the expense of their smaller, specialist retail rivals. And finally there a signs of the positive impact of the World Cup, with new Sportsdirect.com at number 50.”<br />

© <strong>IMRG</strong> 2006-2009 www.imrg.org +44 (0) 7000 46 46 74


MEDIA ENQUIRIES<br />

<strong>IMRG</strong><br />

Paul Evans<br />

Tel: +44 (0) 7000 46 46 74<br />

paul@imrg.org<br />

www.imrg.org<br />

Contact<br />

About <strong>IMRG</strong>: <strong>IMRG</strong> (Interactive Media in Retail Group), founded in 1990, is the industry association serving e-retail: www.imrg.org<br />

About <strong>Experian</strong> <strong>Hitwise</strong>: <strong>Experian</strong> <strong>Hitwise</strong> is the world's leading online competitive intelligence service: www.hitwise.com/uk<br />

Tel<br />

E-Mail<br />

Web<br />

EXPERIAN HITWISE<br />

Lindsay O'Gorman<br />

+44 (0) 20 3042 4794<br />

lindsay.ogorman@hitwise.com<br />

www.hitwise.com/uk<br />

© <strong>IMRG</strong> 2006-2009 www.imrg.org +44 (0) 7000 46 46 74

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