PPT for Subway JULY2011.pptx - International Seafood ...

Educating Stakeholders About Our
Approach to Tuna Sustainability
Prepared for Subway
Presented by Susan S. Jackson, President, ISSF

Tuna in the Spotlight
Tuna is one of the most high-­‐profile seafoods, often
the target of media & activist campaigns
Market-­‐changing activist campaign in UK triggered
retailers to drastically change sourcing policy
UK press paid attention – coverage was higher than
usual thanks to week-­‐long TV documentary on subject
Activist campaign has been replicated in North
America & New Zealand

About ISSF
The International Seafood Sustainability Foundation
(ISSF) is a global coalition of leading scientists,
the tuna industry and WWF, the world’s leading
conservation organization,
committed to science-­‐based initiatives for the long-­term
conservation and sustainable use of tuna
stocks, reducing bycatch and
promoting ecosystem health.

Participating Companies
Bolton Alimentari
Bumble Bee Foods, LLC / Clover Leaf Seafoods
CMC
Conservas Garavilla, S.A.
FRINSA
Jealsa Rianxeira S. A.
MW Brands
Negocios Industriales Real NIRSA S.A.
Princes Ltd.
R.S. Cannery Co., Ltd
Salica Industria Alimentaria, S.A.
Sea Value Co., Ltd.
StarKist Co.
Thai Union Manufacturing Co. Ltd / Chicken of the Sea Intl.
TriMarine International

Board of Directors
Chair
Christopher
Lischewski,
Bumble Bee Foods
Vice Chair
Dr. William Fox,
WWF-­‐U.S.
President
Susan Jackson
Chair, Scientific Advisory
Committee
Dr. Victor Restrepo
John Connelly,
National Fisheries
Institute
Alfred Schumm,
WWF-­‐Germany
Miguel Jorge,
National
Geographic Society

Scientific Advisory Committee
Chairman Dr. Victor Restrepo – Former Assistant Dr. John Hampton – Program Leader, Ocean
Executive Secretary, International
Fisheries Programme
Commission for the Conservation of Atlantic
Tunas (ICCAT)
Vice Chair Dr. Meryl Williams – Founding
Coordinator, FishWatch-­‐AsiaPacific Project of
Asian Fisheries Society; Honorary Life
Member, Asian Fisheries Society
Dr. Laurent Dagorn -­‐-­‐ Senior Scientist, Institut de
Recherche pour le Development
Dr. Dale Squires – Senior Scientist & Economist,
National Marine Fisheries Service, NOAA, U.S.
Dept. of Commerce
Dr. Robin Allen – Former director, IATTC, current
Executive Secretary, Interim Secretariat /
International Consultations on proposed
South Pacific Regional Fisheries Management
Organization
Dr. Richard B. Deriso – Chief Scientist, Inter-­‐
American Tropical Tuna Commission
Dr. Gerald Scott – Senior Advisor, NOAA-­‐
Fisheries Southeast Science Center
Dr. Iago Mosqueira – Researcher, Center for
Environment, Fisheries & Aquaculture
Science, United Kingdom

Other Committees
Environmental Stakeholder Committee
Vessel Committee
Bycatch Project Steering Committee

Managing Tuna Fisheries

Average World Catches of Tuna
2004-­‐08
By Species
By Ocean

Regional Fisheries Management
Organizations -­‐ RFMOs
IATTC
ICCAT
IOTC
WCPFC
Tuna stocks are managed by 4 regional
fishery management organizations (RFMOs).

Status of the Stocks

Environmental Impact
Environmental
impact is measured
by fishing gear. All
rankings are general
and may vary by
region or specific
stock.
PS -­‐ Free School
Troll
PS – FADs & logs
Pole and line
Longline
Midwater trawl
Gillnet

% of bycatch varies
depending on gear.
Does not include juvenile tunas.
Does not include baitfish or
juvenile non-­‐target tunas.

Our Strategic Plan

Approaches
1. Endorse applied science to support decision
making and adoption of best practices
2. Publicly advocate for effective and necessary
measures
3. Take direct action to support necessary change
through polices of private companies

Strategic Areas of Focus
1. Control and Reduce
Fishing Capacity
2. Mitigate Bycatch
3. Eliminate IUU Fishing
4. Expand Data Support
5. Advance Performance
in Monitoring, Control
& Surveillance
6. Improve Overall Tuna
Stock Health

What We’re Working On

#BycatchProject
The Use of FADs
ISSF is working to reduce the environmental impact of
purse seine fishing for tuna with FADs.
FADs are a very efficient way to catch tuna, but FADs also
attract small tuna that is not being targeted, as well as
other fish species and some species of sharks. Not all
bycatch is killed; some of it is released alive at sea.

#BycatchProject
• Globally coordinated project
• Identify best practices, new techniques and
enhanced technologies to minimize catch of
non-­‐target marine life
• Scientists test ideas on board fishing vessel
• Skippers are educated through participatory
workshops around the world

Skippers Workshops
To date, workshops have been held in North
America, Central and South America, Africa,
Europe and the Pacific Island Region.

IUU Fishing
ISSF Participating Companies have committed
to refrain from transactions with vessels on any
RFMO negative list, which engage in illegal,
unregulated and unreported fishing.

Traceability
Tracing tuna from capture to shelf. Data
includes:
• Name and flag of catcher and transshipping
vessels
• Fish species and weight
• Ocean of capture/RFMO area
• Fishing trip dates and gear used
• Date the company took ownership of the fish

Vessel Registry
• ISSF Participating Companies support only those
vessels that are registered with an RFMO
• ISSF supports and encourages the use of unique
vessel identifiers (UVI)
• Participating Companies refrain from
transactions in tuna with vessels that fail to
secure a UVI

Helping to improve fisheries is a
much more sustainable route than
abandoning those that need work.

In June of 2011, ISSF Launched
MAKEtheCOMMITMENT
A Global Improvement Plan
for Better Practices
in Tuna fisheries

We can eliminate half the
discarded bycatch in purse seine
fisheries by 2014 while building the
framework for better managed
and monitored fleets.

100% Observer Coverage
Goal: 100% Human or electronic (if effective)
observers on board purse seine vessels.
Project: Develop standards for programs and training
material, conduct training and testing.
Deadline: January 2013
Trained observers ensure that data is recorded
properly and vessels comply with sustainable
practices.

Obtain UVI Number
Goal: All fishing vessels, no matter the size or gear
type, are to obtain a UVI number.
Project: Conduct a study on mechanisms that can be
used to assign UVIs to vessels that are currently too
small to receive IMO numbers. Develop
implementation plan.
Deadline: January 2013
A UVI requirement for all fishing vessels will allow
for tracking vessels as they move about the globe
and/or are renamed, which helps with
transparency.

Seiners must be flagged to a relevant
RFMO member
Goal: Purse seine vessels must be flagged to a
relevant RFMO member/cooperating nation and must
maintain substantial compliance with RFMO
obligations.
Project: Contract a compliance review of all RFMO
members and Cooperating Non-­‐members. Advocate
for increasing transparency.
Deadline: January 2014
Membership and compliance with RFMO
conservation measures assures purse seiners
are operating in a sustainable manner.

100% participation in VMS, data
available to RFMO
Goal: All vessels will have a Vessel Monitoring
System to provide location data to RFMOs.
Project: Develop VMS protocols and a system
that is reliable and accurate; lead fundraising
to create a body to process data.
A VMS system assists in the traceability and
MCS schemes.

Report Tuna Catch and Bycatch
Following ISSF Protocol
Project: ISSF will work with consultants to
develop a species identification and reporting
protocol that will be delivered via workshops
and training to fleet owners and skippers.

• Skippers trained in bycatch reduction, MCS
and data reporting by January 2013
• No purse seine transshipments at sea by
January 2012
• Full retention of bycatch by January 2014
• Vessels to maintain FAD logbooks

Market forces can not impact
longline fisheries the way
coordinated advocacy and the
leadership of influential
nations will.

Longliner Best Practices
Goal: Longliners institute best practices in sea
bird mitigation and hook technology, and
participate in turtle release education.
Project: Develop training and dissemination
method. Conduct workshops on bycatch
handling and develop a mandatory, ongoing
annual training and refresher program.

A sustainable pole & line fishery
must have a management plan in
place to protect important stocks
of baitfish. This is essential, not
optional.

Management Plans for Baitfish
Project: Document existing baitfish
management plans and determine the key
components to be included in baitfish
management plans, including monitoring and
assessment requirements.
The baitfish used for pole & line are a significant
part of regional marine ecosystems and are
important to local subsistence fisheries

How Subway Can Support
Improvements in Tuna Fisheries

Philippines
Member of the Indian
Ocean Tuna Commission
(IOTC)
Member of the Western
and Central Pacific
Fisheries Commission
(WCPFC)
Uncertain data from significant
fleets of industrial purse
seiners from […] longliners
from[…]Philippines […]
“To date, Philippines has not
implemented a logbook system
on its longline vessels, the
catch-­‐and-­‐effort data reported
to the Secretariat being highly
aggregated and incomplete.”

Indonesia
Member of Indian Ocean
Tuna Commission (IOTC)
Cooperating Non
Member of Western and
Central Pacific Fisheries
Commission
“Lack of statistics from
industrial longliners of
Indonesia and Malaysia
not based in their
territories.”
“Lack of catch-­‐and-­‐effort
data for longliners from
Indonesia”

Encourage suppliers to support vessels
meeting the best-­‐in-­‐class standards
Get to know the supply chain in order to
better understand the status of specific stocks
and the impact of fishing on the oceans
ISSF maintains a library of resource & science papers,
available for download at ISS-Foundation.org