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One City Built to Last

The news is in: On November 7, 2014, the justices announced they would decide on a lawsuit claiming that the language of the Affordable Care Act doesn’t allow the government to provide tax-credits to low-and-moderate-income health insurance consumers using federally funded Obamacare exchanges operating in more than 30 states. Indeed, there’s a medical quagmire. And there is a lack of communication between doctors, staffing and patients. For example, the Affordable Care Act isn’t just about insurance coverage. The legislation is also about transforming the way health care is provided. In fact, it has brought in new competitors, services and business practices, which are in turn producing substantial industry shifts that affect all players along health care’s value chain. Read Amy Armstrongs story on page 16. On page 21, our reporter Judy Magness, profiles companies all over the country making incredible advances. Take a look at Functional Medicine and the driving breakthroughs in breast cancer while

The news is in: On November 7, 2014, the justices announced they would decide on a lawsuit claiming that the language of the Affordable Care Act doesn’t allow the government to provide tax-credits to low-and-moderate-income health insurance consumers using federally funded Obamacare exchanges operating in more than 30 states. Indeed, there’s a medical quagmire. And there is a lack of communication between doctors, staffing and patients. For example, the Affordable Care Act isn’t just about insurance coverage. The legislation is also about transforming the way health care is provided. In fact, it has brought in new competitors, services and business practices, which are in turn producing substantial industry shifts that affect all players along health care’s value chain. Read Amy Armstrongs story on page 16. On page 21, our reporter Judy Magness, profiles companies all over the country making incredible advances. Take a look at Functional Medicine and the driving breakthroughs in breast cancer while

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y rich monetti<br />

CYBER-CONNECTING WITH HEALTH<br />

Wayne Sakamo<strong>to</strong>, CEO<br />

Health insurance seems<br />

<strong>to</strong> be only a few clicks<br />

away for anyone who<br />

needs it – especially<br />

with the implementation of the<br />

Affordable Care Act (ACA). Putting<br />

<strong>to</strong>gether the proper sequence<br />

of strokes, however, overwhelms<br />

many Americans. But while the<br />

Obama Administration has been<br />

late in directing people <strong>to</strong> the insurance<br />

agents themselves for<br />

help, this is a void that the media<br />

has finally been addressing and<br />

helping <strong>to</strong> fill, according <strong>to</strong> Wayne<br />

Sakamo<strong>to</strong> of Health Insurance Interactive.<br />

This CEO offers more<br />

than a leg up for those who enlist<br />

his company <strong>to</strong> assist in the finding<br />

health insurance that is right<br />

for them.<br />

“I was one of the first <strong>to</strong> market<br />

health insurance on the Internet,”<br />

he asserts.<br />

As a health insurance marketer,<br />

Health Insurance Interactive is a<br />

holding company of insurance-related<br />

portals. The company provides<br />

personalized and online<br />

health insurance services <strong>to</strong> the<br />

local, national and international<br />

marketplace. Obviously, Health<br />

Insurance Interactive helps cus<strong>to</strong>mers<br />

connect digitally. In addition,<br />

any inquiries made always<br />

rise quickly <strong>to</strong> a level where the<br />

questions prompting a client’s<br />

call can be fully answered. “That’s<br />

going <strong>to</strong> be my <strong>to</strong>p priority, so I<br />

want <strong>to</strong> make sure I contact them<br />

right away,” Sakamo<strong>to</strong> said.<br />

On point, the response never<br />

amounts <strong>to</strong> either a runaround<br />

or a simple run of the<br />

numbers. “An intuitive agent<br />

not only understands the marketplace<br />

but is a good listener<br />

and has the ability <strong>to</strong> problem<br />

solve – because each situation<br />

is unique,” Sakamo<strong>to</strong> emphasized.<br />

Being self-employed, for<br />

example, could highlight a<br />

consumer as one who could<br />

INTERNATIONAL HEALTH PLANS<br />

A Corporate Family of Insurance Related Websites<br />

or should be using a health<br />

savings account <strong>to</strong> reap additional<br />

benefits. While the contributions<br />

are yearly, staying<br />

healthy could help those contributions<br />

accumulate nicely<br />

in<strong>to</strong> a deferred retirement plan<br />

that doubles as tax deduction.<br />

Of course, the complexities of<br />

the ACA keep insurance agents<br />

up <strong>to</strong> their ears in compliance<br />

issues for the companies they<br />

represent. It also isn’t able <strong>to</strong><br />

completely shield individuals<br />

from those substandard, socalled<br />

“skinny networks,” that<br />

severely limit the number of<br />

doc<strong>to</strong>rs and hospitals in a plan.<br />

This does not deter Sakamo<strong>to</strong><br />

by any measure. As the marriage<br />

between technology and<br />

healthcare delivery evolves, he<br />

understands how this synergy<br />

has brought him in<strong>to</strong> markets<br />

he would never have imagined<br />

otherwise.<br />

Beginning at the Department<br />

of Defense in 2000, Sakamo<strong>to</strong><br />

was employing and associating<br />

with embassy workers and<br />

military officers from around<br />

the world. The need for insurance<br />

coverage became all<br />

<strong>to</strong>o apparent – especially if a<br />

foreign national landed in a<br />

U.S. hospital. As the Pentagon<br />

picked up on Sakamo<strong>to</strong>’s International<br />

Health Plans website,<br />

this powerful collaboration<br />

paved the way for the success<br />

he now enjoys across the online<br />

world. His various portals<br />

offers connections <strong>to</strong> nautical<br />

and travel-related insurance as<br />

well.<br />

As for social media, Sakamo<strong>to</strong><br />

not only loves sharing<br />

threads of knowledge on his<br />

Facebook page, but also welcomes<br />

the opportunity that a<br />

lack of knowledge offers. “I<br />

love taking on challenges, and<br />

if it wasn’t for the issues clients<br />

have, I wouldn’t have that experience,”<br />

Sakamo<strong>to</strong> acknowledged.<br />

All he hopes is that there is<br />

more of it <strong>to</strong> come.<br />

www.healthinsuranceinteractive.com<br />

THE SUIT MAGAZINE - NOV 2014

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