20.03.2015 Views

One City Built to Last

The news is in: On November 7, 2014, the justices announced they would decide on a lawsuit claiming that the language of the Affordable Care Act doesn’t allow the government to provide tax-credits to low-and-moderate-income health insurance consumers using federally funded Obamacare exchanges operating in more than 30 states. Indeed, there’s a medical quagmire. And there is a lack of communication between doctors, staffing and patients. For example, the Affordable Care Act isn’t just about insurance coverage. The legislation is also about transforming the way health care is provided. In fact, it has brought in new competitors, services and business practices, which are in turn producing substantial industry shifts that affect all players along health care’s value chain. Read Amy Armstrongs story on page 16. On page 21, our reporter Judy Magness, profiles companies all over the country making incredible advances. Take a look at Functional Medicine and the driving breakthroughs in breast cancer while

The news is in: On November 7, 2014, the justices announced they would decide on a lawsuit claiming that the language of the Affordable Care Act doesn’t allow the government to provide tax-credits to low-and-moderate-income health insurance consumers using federally funded Obamacare exchanges operating in more than 30 states. Indeed, there’s a medical quagmire. And there is a lack of communication between doctors, staffing and patients. For example, the Affordable Care Act isn’t just about insurance coverage. The legislation is also about transforming the way health care is provided. In fact, it has brought in new competitors, services and business practices, which are in turn producing substantial industry shifts that affect all players along health care’s value chain. Read Amy Armstrongs story on page 16. On page 21, our reporter Judy Magness, profiles companies all over the country making incredible advances. Take a look at Functional Medicine and the driving breakthroughs in breast cancer while

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eanor Rogan, PhD and Ercole Cavalieri, D. Sc, collecting dust<br />

at the University of Nebraska. These researchers had invented<br />

an estrogen metabolite labora<strong>to</strong>ry test <strong>to</strong> measure a woman’s<br />

risk for breast cancer which had only been available for<br />

research endeavors. This labora<strong>to</strong>ry measures the metabolites<br />

of estrogen that represent estrogen which has “gone down an<br />

inflamma<strong>to</strong>ry pathway” becoming the precursor <strong>to</strong> damaging<br />

a woman’s DNA in a way that can result in breast cancer.<br />

AVERTi is dedicated <strong>to</strong> placing the <strong>to</strong>ols for prevention<br />

of breast cancer in the hands of women and the physicians<br />

who care for them. In conjunction with Longevity Healthcare,<br />

they offer women comprehensive breast health analysis, teach<br />

breast health basics, and preform thermal imaging services<br />

which, according <strong>to</strong> Muran, is the most effective method of<br />

screening breast health in conjunction with this specific new<br />

estrogen labora<strong>to</strong>ry for prevention of disease. They have also<br />

created the AVERTi Breast Health Kit <strong>to</strong> support the modification<br />

of estrogen’s metabolic pathways through nutrient<br />

support.<br />

The Murans funded an independent pilot study based on<br />

the original research in conjunction with the University of<br />

Nebraska researchers. Women from the community volunteered<br />

<strong>to</strong> have their current risk for breast cancer measured<br />

using the estrogen metabolite labora<strong>to</strong>ry. Based on those results,<br />

the Murans developed a personalized functional medicine<br />

approach tailored <strong>to</strong> each individual. Each woman followed<br />

her cus<strong>to</strong>mized program, involving both clinical and<br />

lifestyle fac<strong>to</strong>rs, for 90 days and then repeated the estrogen<br />

metabolite labora<strong>to</strong>ry <strong>to</strong> see if her risk became lower than her<br />

original measure. Results showed that every woman who was<br />

reasonably compliant with her program was able <strong>to</strong> measurably<br />

reduce her risk for breast disease.<br />

Since then, the Murans have teamed with a commercial<br />

labora<strong>to</strong>ry <strong>to</strong> make this exciting estrogen metabolite labora<strong>to</strong>ry<br />

test available for the first time so a woman can quantify<br />

her risk for breast disease. In addition, they are working with<br />

professional physician organizations <strong>to</strong> disseminate this new<br />

knowledge and findings <strong>to</strong> practitioners who can then work<br />

with their female patients <strong>to</strong> measurably reduce risk.<br />

“We’re excited about the prospects. We feel our biggest<br />

success is on the horizon—within six <strong>to</strong> nine months—when<br />

these <strong>to</strong>ols are going <strong>to</strong> be available <strong>to</strong> healthcare consumers<br />

and not sitting in research labora<strong>to</strong>ries. Imagine the human<br />

and economic savings if we were able <strong>to</strong> reduce the risk of<br />

breast cancer for women,” said Muran. “Everyone knows a<br />

woman who has suffered from breast cancer.”<br />

While Muran had always worked in healthcare, including<br />

serving as direc<strong>to</strong>r of a hospice program in Orange County,<br />

and involved in long-term care in Los Angeles, it wasn’t until<br />

she became a mother that her interests turned <strong>to</strong> nutrition.<br />

“Twenty-eight years ago I had a son who was allergic <strong>to</strong> everything<br />

in the American diet,” she said, adding that there<br />

wasn’t a lot of guidance on the subject at that time. “There’s<br />

nothing like a motivated mother in terms of her infant son. I<br />

began <strong>to</strong> educate myself and that eventually evolved in<strong>to</strong> my<br />

practice, and obtaining my PhD in nutrition.”<br />

Muran estimates that 60% of Americans have some sort of<br />

digestive issue. “If you own a high performance car and put<br />

kerosene in it, it doesn’t work very well. It’s the same way<br />

with our body. You have <strong>to</strong> put high-test fuel in it so it performs<br />

well. And, that’s the role of nutrition and digestion,”<br />

she explained.<br />

Among the general nutritional recommendations Muran<br />

shares with patients is <strong>to</strong> eat healthy protein-based snacks<br />

including nuts, nut butters, and berries, and <strong>to</strong> drink filtered<br />

or coconut water. “Coconut water meets your needs for trace<br />

minerals, it energizes you and keeps your electrolytes balanced,”<br />

she said.<br />

And, as a final suggestion, Muran offers this eye-opener:<br />

“When you see something that’s enriched, don’t eat it. In the<br />

processing it has been so depleted of nutrient value that the<br />

Food and Drug Administration required manufacturers <strong>to</strong><br />

add back in some nutrient value. So they did, and put a spin<br />

on it calling it, ‘enriched.’”<br />

www.avert-i.com<br />

www.wellbelly.net<br />

www.longevityhealthcare.com<br />

THE SUIT MAGAZINE p.23

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