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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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As one destination is reached, a new dream begins...<br />

Is your retirement plan keeping up with your vision?<br />

regarding the potential fall-out when a<br />

husband dies.<br />

“I share with my investors what it<br />

is like for the beneficiaries when the<br />

“financial steward” of the family is<br />

gone.” Ditter related. “It can be a real<br />

eye-opener,” she admits. “The more we<br />

can have those conversations up front,<br />

the better the family can go through<br />

that experience when it inevitably<br />

happens.”<br />

It’s one of the reasons Ditter<br />

established her own practice in May<br />

2013, after a 30-year corporate career<br />

advising clients during several volatile<br />

periods, including the 1987 Black<br />

Monday, the savings and loan crisis<br />

from 1986 to 1995, the Persian Gulf<br />

War, the collapsing Tech Bubble of<br />

1999 through 2001 and its resulting<br />

Dot-Com Bust, as well as the recent<br />

Great Recession of 2007 to 2009.<br />

Ditter’s final position was an<br />

eight-year stint as Vice President,<br />

Senior Account Executive of Fidelity<br />

Investments Private Client Group in<br />

Palm Desert. While providing planning<br />

and guidance for 423 households with<br />

more than one billion in assets, Ditter<br />

had a first-hand look at the concerns of<br />

high net worth investors – and a front<br />

row seat on how major nationwide and<br />

global financial events can impact that<br />

wealth.<br />

“I finally listened to my own inner<br />

wisdom and said good-bye to working<br />

for the big brand,”<br />

she said. “I saw<br />

the gaps in<br />

how big firms,<br />

in general, are<br />

serving and<br />

delivering to<br />

investors and<br />

decided that I<br />

could build my own<br />

practice just by filling in those gaps. So<br />

I started my own practice.”<br />

One of those gaps that Ditter clearly<br />

perceived was the aforementioned<br />

lengthy series of conversations<br />

regarding death and its effect on family<br />

wealth that she – as a financial advisor<br />

– wants to have with her clients.<br />

“I believe that you cannot do that<br />

if you are at a big firm that will only<br />

provide guidance on their product<br />

solutions as opposed to advice,” she<br />

said. “When the advisor is required to<br />

meet a substantial amount of metrics<br />

each day, it may make it difficult for<br />

the advisor to have those quality<br />

conversations.”<br />

Ditter, a person who is big on<br />

communication, is enjoying the<br />

national discussion on establishing a<br />

uniform fiduciary standard to govern<br />

all types of financial advisors.<br />

“It really is an interesting time<br />

right now,” she said, adding with a<br />

laugh that she’d have to defer to legal<br />

experts, regulators and a crystal ball<br />

to determine if such a standard will<br />

ever come to pass. Yet Ditter feels the<br />

dialogue is valuable. “It stems from<br />

concerns about how the investor is<br />

served. The investors I come into<br />

contact with are largely unaware of<br />

what this all means for them. I think<br />

investors do need more disclosure<br />

from their advisors about whether that<br />

advisor is merely giving guidance as a<br />

representative of a product provider<br />

or a registered representative of a<br />

broker dealer or being advised by an<br />

investment advisor representative–<br />

and what these differing roles mean.<br />

A candid conversation about how the<br />

representative is compensated should<br />

be clear and transparent.”<br />

Yet, Ditter believes that these<br />

conversations may not be discussed<br />

with clarity to the consumer. Instead,<br />

she believes many investors view<br />

whoever provided a proposal and<br />

recommended a product to be<br />

their “trusted” financial advisor<br />

looking out for their best interests –<br />

which in many instances may not the<br />

case.<br />

“We need to deal with this matter<br />

within our industry,” Ditter states,<br />

adding she isn’t convinced a blanket<br />

standard is the answer. “If my vote<br />

counts, don’t put everything in one box.<br />

Instead, focus on preventing abuses in<br />

the industry in a way that enforces the<br />

disclosure we already know we should<br />

be making in this business.”<br />

Jill Ditter is a Registered Representative<br />

with and securities offered through<br />

LPL Financial, Member FINRA/SIPC.<br />

Investment Advice offered through<br />

Gallacher Capital Management, LLC<br />

a Registered Investment Advisor. JD<br />

Wealth Management and Gallacher<br />

Capital Management are separate<br />

entities from LPL Financial. Custodial<br />

Services offered through either LPL<br />

Financial or Fidelity Investments.’<br />

THE SUIT MAGAZINE p.57

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