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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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y judy magness<br />

Guiding Investor<br />

Risk Tolerance After 2008<br />

Solomon Chemo, CFP®<br />

Managing Partner<br />

Phone: 718-351-1161<br />

3117 Richmond Road, Suite 2<br />

Staten Island, NY 10306<br />

www.richmondgroupwa.com<br />

Our mission is to deliver and execute the most comprehensive strategy for our<br />

clients, to create a synergistic team environment, to have each member continue<br />

to enhance his or her abilities and role within the group, to effectively<br />

communicate our abilities to the community, and to efficiently balance our<br />

careers with our personal lives.<br />

As he thought back to the financial<br />

crisis that emerged as<br />

George W. Bush ended his second<br />

presidential term in 2008,<br />

Solomon Chemo, Managing Partner of The<br />

Richmond Group Wealth Advisors, LLC,<br />

said, “No one thought we would be in that<br />

situation. It was a time of uncertainty for<br />

everyone. We did everything we could to<br />

manage our clients’ portfolios and their<br />

plans while not knowing what tomorrow<br />

would bring. But, we assured them that<br />

we were going to get them through it.”<br />

His dedication was bolstered by words his<br />

father had once told him: “Anybody can<br />

perform well when things are going well,<br />

but it takes a true leader to perform when<br />

things are going bad.”<br />

“<br />

So you're seriously<br />

thinking about<br />

retirement...<br />

As symptoms of the failing<br />

economy set in, financial<br />

advisors and clients<br />

alike began to experience<br />

the potent side effects of<br />

investment risk. What<br />

seemed to be a superficial<br />

economic wound would<br />

turn into a critical injury<br />

– and the country wondered<br />

when the bleeding<br />

would stop. Chemo, a<br />

Certified Financial Planner®,<br />

observes that while<br />

the pain has eased somewhat,<br />

the after-effects of<br />

2008 remain, leaving clients<br />

still very sensitive to<br />

capital losses.<br />

Today, some people are<br />

hedging risk altogether –<br />

but that, too, comes at a price. Some fear they<br />

may outlive their money due to healthcare<br />

costs, inflation, low interest rates, high market<br />

volatility and an unstable global economy.<br />

This is a challenge for financial advisors<br />

and while Chemo doesn’t recommend that<br />

people throw caution to the wind, he does<br />

emphasize longevity statistics. “If we look<br />

at mortality risk compared to investment<br />

risk, it puts things in a different perspective.<br />

Some clients aren’t taking enough risk which<br />

they need to in order to meet their goals for<br />

the long-term,” Chemo explained.<br />

Chemo does have a way of looking into<br />

the future. The Richmond Group is part of<br />

the Wells Fargo Advisors Financial Network,<br />

and able to use the Envision® process – a sophisticated<br />

statistical model that helps them<br />

determine the probability of clients outliving<br />

their money. “This allows us to come back<br />

to the present day and put a plan together<br />

to do what needs to be done to reach a client’s<br />

goals. It is an ongoing process, and if a<br />

client’s life situation changes, we revisit the<br />

plan,” said Chemo.<br />

Based on Staten Island, The Richmond<br />

Group Wealth Advisors, LLC., provides individuals<br />

and institutions comprehensive investment<br />

services, retirement programs and<br />

a broad range of services specifically tailored<br />

to the needs of executives, businesses and retirees.<br />

The firm takes great care in customizing<br />

financial strategies tailored to help each<br />

client achieve their immediate and long term<br />

goals. This team of professionals believe that<br />

each clients’ relationship begins with integrity.<br />

The foundation of their practice is their<br />

commitment in helping their clients to ensure<br />

that their future is secure. Consistently<br />

working on the clients’ service experience,<br />

The Richmond Group is guided, yet again,<br />

by the words of Chemo’s father, “Always put<br />

the clients’ interests above everything else.”<br />

THE SUIT MAGAZINE - JULY 2014

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