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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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With the utmost of<br />

integrity, we take great<br />

pride in assisting our<br />

clients in achieving their<br />

financial dreams by<br />

crafting comprehensive,<br />

personalized, and welldefined<br />

plans that are<br />

tailored to their precise<br />

needs and wants.<br />

their clients. In the early years of<br />

the business, transactions were<br />

commission based. As the relationships<br />

developed, he came to<br />

realize clients were seeking more<br />

than a transaction. They wanted<br />

a partnership, they wanted their<br />

own personal CFO. For regulatory<br />

reasons the relationship had to<br />

be redefined as an advisory relationship<br />

or fee for service versus<br />

the old commission for product<br />

design. After additional research<br />

regarding the working of feebased<br />

models, Howes quickly<br />

found out that his inklings regarding<br />

his client’s wants were<br />

verifiable on a national, state and<br />

local level.<br />

“It validated our own thinking,<br />

and so from there we began the<br />

process of transitioning our approach<br />

from a commission-based<br />

relationship to a fee-based relationship,”<br />

Howes said.<br />

In 2013, Sapphire Wealth successfully<br />

increased its client base<br />

by 13.86 percent, with nearly 85<br />

percent of those new clients being<br />

referrals from existing clients.<br />

Howes attributes much of the<br />

firm’s success to the team’s upfront<br />

and earnest approach to<br />

people. It starts with the initial<br />

interview process in which both<br />

he and the potential new clients<br />

are given the opportunity to interview<br />

and evaluate one another.<br />

“It’s our Discovery Process,” he<br />

explains. “It is rather simple. Do our<br />

services align with the goals they are<br />

trying to achieve? Can we meet their expectations?<br />

Do our personalities work<br />

well together?”<br />

“The fit has to be right to weather<br />

storms like the modern day Great Recession,”<br />

Howes said, noting that the<br />

bulk of investors have not forgotten the<br />

trying times of 2008 and 2009. He<br />

explained that the residual effect<br />

was that investors revisited the<br />

true meaning of risk. Many have<br />

moved to more risk-based strategies<br />

for the management of their<br />

portfolios.<br />

After thorough review, Howes<br />

incorporated a more evidence based<br />

philosophy grounded in academic research<br />

into his analysis and has been<br />

introducing, when appropriate, many<br />

of his clients to the services of third<br />

party money managers like the San<br />

Jose, California based company Loring<br />

Ward.<br />

With his focus on preserving the<br />

financial dreams and goals of his clients,<br />

Howes refers to the structure of<br />

his firm as a three legged stool.<br />

The firm itself is the first leg – the<br />

leg that builds the relationship with<br />

the client, recommends and implements<br />

strategies. The second leg is<br />

the broker/dealer with whom the<br />

transactions occur. But more importantly,<br />

Howes explains, the second leg<br />

also serves as an independent compliance<br />

counsel.<br />

“We could do it ourselves, but there<br />

is a bias there,” he said in regard to<br />

self-regulating the compliance procedures<br />

of his firm. “We don’t think it<br />

makes much sense to have an internal<br />

compliance team when outside counsel<br />

is available and has proven to be<br />

effective.”<br />

The third leg is the custodian contracted<br />

by the firm. The custodian is<br />

independent of the firm and the broker/dealer,<br />

adding yet another layer<br />

of support for their clients.<br />

This concept of the three-legged<br />

stool helps Howes sleep well at night.<br />

He knows that even if the unthinkable<br />

should happen to him, his client’s will<br />

not be left without support. Howes’<br />

focus on his clients’ best interest runs<br />

so deep that he has even established<br />

an agreement with another local<br />

wealth advising firm to step into his<br />

role in the event of his untimely death<br />

or disability.<br />

Doing this also allows him to do<br />

what he does best – focus on his clients<br />

and how to best serve them.<br />

One advantage to Howes’ model<br />

is that it lends itself well to allowing<br />

Howes the necessary time to thoroughly<br />

research and analyze wealth<br />

management strategies. Those retired<br />

clients who were with the firm during<br />

2008 and 2009 learned first-hand the<br />

importance of this research. Howes<br />

has long believed in the model of<br />

segmenting a client’s assets once they<br />

achieve retirement. By doing so Howes<br />

strives to create lasting streams of<br />

retirement income while focusing on<br />

minimizing risk. He tells us that one<br />

of his greatest industry successes occurred<br />

when the market collapsed.<br />

This event exposed the true benefit<br />

of the retirement income model he<br />

calls “asset segmentation” or “the<br />

buckets”. During that period, with<br />

the use of client appropriate income<br />

annuities, none of those retired clients<br />

experienced adjustments to their<br />

monthly incomes.<br />

“Like most investors we experienced<br />

losses in the overall portfolio<br />

of these clients, but the great victory<br />

was that they felt no impact on their<br />

incomes.”<br />

That is a success, indeed.<br />

www.SapphireWealthLLC.com<br />

The pathway to your family's financial Security<br />

One Tech Dive Suite 210 Andover, MA 01810 800.385.7640<br />

THE SUIT MAGAZINE p.43

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